Tuesday, May 27, 2008

What will the future of the Internet?

As will be looked "Internet in five years? According to Sir Tim Berners-Lee - a person who considers the inventor of the World Wide Web, it will be very different from modern virtual space.

Berners-Lee seems Internet, where all information, applications and data are inextricably linked and intertwined links between them - all will work together with the rest and practice will enable us to live, almost without leaving the Internet, IT specialists call this semantic network.

At the moment, Google-type search engines make the emphasis on the links and communication between sites, rather than on analysis of specific information that is contained on these sites. Semantic network, in contrast, would focus on the meaning of information on the page. Computers will capture the context of information, be able to identify and evaluate the complex linkages between people, geographic locations and information and summarizing all this, to provide valuable results and facilitate the work online.

The idea of the semantic network meets strong support from progressive-minded young IT-companies, as well as reputable companies. Recently, Yahoo!, Which company Microsoft is trying to attach to themselves through acquisitions, announced that the principles embedded semantic network in its search engine and take a number of key standards - rules classifying information and misappropriation of her tags, which will help standardize the methods of organizing data - for the index information on the Internet.

These standards are crucial, as well as provide a simple and consistent way to easily provide valuable data contextual indicators. Most modern search engines are not able to read part of the information available on the Internet, important for the search query - for example, videos or photographs - as these data are not fitted with tags in the form of standard metadata (labels that tell computers about the meaning of a unit of information) .

Yahoo! hopes by indexing pages on the semantic tags encourage site owners to spend more time on standardized supply all the pieces Metadata information, which spread into the network. This should ensure a higher rating and greater visibility for search engines. For example, if a request from semantic search engine Yahoo! information on the film actor, he will understand the context of the request and compile a rich body of information from all over the Internet. The user will receive, say, actor biography, links to reviews of movies, offering to take the old movies with his participation in the online video rental shop, information about the nearest theater, with the possibility of ordering tickets, information about other actors, with whom he played as well as recent articles in the press, videotaped interviews and movie trailers. Now this would require two or three separate request, but in the future will be sufficient one.

But some skeptics fear that semantic network never realizes its full potential, since its emergence largely depends on the cooperation of companies, which often compete with each other. Can we expect that they will meet each other, agree on common standards and will adhere to them? The spirit of openness, to encourage the semantic network, possibly unacceptable to many large IT-companies, which jealously guard their platforms and software and are unlikely to voluntarily choose to demolish these barriers for the benefit of users. But most likely, most search engines will see in the semantic network a chance to improve the quality of the work that they are already doing: if other search platform or product can provide services that are useful and attractive than that of the leader of search engines - Google, users soon to perekochuyut newbie. They will advertising agencies, and with them - and profits.

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