Monday, August 25, 2008


Any competent PR Specialist you will say: if the information needed an excuse, any intrigue could unleash literally on level ground. That's what seems to have been the company "RosBusinessConsulting" (RBC), seeking to make public the fact that among its assets added popular among Russian Internet users pager QIP.

Let me remind you that QIP considered one of the most common in post-Soviet space programs for instant messaging. QIP 100% compatible with ICQ, as passed on a protocol Oscar - a proprietary protocol, developed by Israeli company Mirabilis - creator program ICQ. QIP main difference between the official ICQ-client is the lack of advertising - is an advantage and believes most users program. Plus, of course, given the absolute "bezglyuchnost" and stability coupled with the ease of use. Here you need to recall that the developer of ICQ (and at the same time and the ideology of Internet pagers) company Mirabilis few years ago was acquired by telecommunications giant AOL and converted into a company ICQ Ltd. Since then, it was AOL owns all rights to technology Mirabilis, its commercial development and protocol Oscar, which enjoys a majority of the 66 known instant messaging. According to several sources, QIP regularly uses about half the users рунета. However, rating services offer slightly different figures. According to data analysis company ComScore, earlier this year enjoyed the service QIP 26.6% рунета audience. This figure has messenger ninth place in the ranking of ComScore. Nevertheless, analyst investment company "Finam" Leonid Delitsyn confident that the QIP - still the most popular ICQ-client in Russia. In his view, this program uses 40% of Russian Internet users, and the placement of advertising could bring a year of not less than $1 million a matter of fact, until recently exclusive partner ICQ Ltd. Russia was in the company Rambler, but in May deadline for a treaty on partnership. According to Leonid Delitsyn, RBC media could become - or at least try to become - a partner AOL. Possession of one of the most popular in runet Internet pagers would significantly increase the chances of success RBC. As for the market value of QIP, it evaluates its Delitsyn in $3 - $5 million, and most other experts - in "several million dollars".

And so began preparations for the PR-monetization QIP. In late July, the famous Russian "Vedomosti" newspaper published the first information on the Internet connection, pager companies and QIP RBC. I note only that the soil for the dissemination of such information even born at the beginning of last year, when it became clear that a domain name registered in the company Valento Commerce, and she, in turn, tightly linked to the RBC. Moreover, according to the organization ICANN, the company Valento Commerce belongs entertaining resource The publication "Vebplaneta" then quite dramatically the past about this, saying that QIP, in fact, is a "parasite ICQ", as it enjoys the protocol and subscriber base. Meanwhile, the protocol remains officially closed (proprietary). And consequently, for a serious business owner QIP required to conclude an agreement with AOL - just such an agreement would provide an opportunity to enjoy Protocol Oscar for commercial purposes. It turns out that direct purchase QIP RBC provided a disadvantage because of high licensing fees to AOL. Then the mechanism was implemented "incubator" in the form of third-party offshore company - the very Valento Commerce, and reported as "Vedomosti". However, verifies this information to journalists found no mention of any Valento in describing the structure of the holding company, or in presentations to investors. It turns out that the fact that the purchase "Rosbizneskonsaltingom" company Valento Commerce, which was discussed as early as last year, or eventually failed, or simply is not confirmed. However, owners of the QIP any comments about its relationship with RBC still holding refuse.

OAO "RBC Information systems" - the Russian media. He speaks the same Internet portal, news, magazines, newspapers, TV and other assets. Financial indicators (2007): revenues - $193 million, EBITDA - $24 - $26 million Capitalization (on July 28, 2008) - $1.05 billion principal shareholders (on January 1, 2008): German Kaplun (9, 22%), Alexander Morgulchik (8.9%), Dmitry Belik (8.8%). For the first time Valento Commerce joined the list of companies affiliated with RBC in April 2007. Of the reports should RBC: Valento was acquired on October 27, 2006 - On the Cyprus company RBC Investments, RBC owned by the owners. But in May 2007 RBC general director Yury Rovensky said that the deal on the acquisition Valento did not take place, although planned - "was signed a contract of intent to acquire". Of the subsequent lists companies affiliated with RBC Valento disappeared and appeared only in July this year already.

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