Friday, April 18, 2008

What is sound industry?

Today, sales of music via the Internet record label and artist brings more profit than usual implementation of CD and DVD-Audio. This fact already has been, but at this time has become undeniable. Especially look ridiculous statements by some analysts about the fact that there is some rivalry between the major "very sluggish labels and a variety of fast Internet, and implying justifying piracy. The fact is that most of the major labels are already actively engaged in the sale via network resources and very good feeling. Pirates lose and quietly through the network, however, the same situation has been, and until the Internet.

The market on the sound, for that matter, any software that is happening around the same situation, though the theme of piracy now otmetem because of its deep philosophical meaning. Now become actively develop internet services, the network appeared publishers / distributors legal, and business began to go off. But seemingly from the same industry dinosaurs have real problems - namely, a great competition. Young developers offering similar functionality and performance products, literally dempinguyut prices. But in reality ... did not change ... Why?

Why ...

Let's start from afar. Recently evident very interesting trend: advertising costs far exceed the cost of production. This difference is particularly felt in the regions and in those cases where the industry is not very developed, and is on himself. And the farther from the centre of events ", and the harder it becomes bespribylnee detail. And when it comes to the advance of secondary products, it often does not justify itself. Why did it happen?

First ... Modem dictate regions with historical already profitable industry in a given area. There is money (!), And the prevailing market. For example, the best software for today doing in Germany, and the best modern music, however, like a movie ... in the United States. Competing with them is very difficult, almost impossible. All the technology cheaper and, in time, become available to more people, but the industry in these countries is so developed that automatically comes with a significant advance and is not going to pritormazhivat.

Secondly ... Pioneers, especially inventors anything new, remove the major money cream, and all that is secondary - cheap.

For example, at the level of software. How many developers are trying to create a beginner once already made? Multitrekovye write programs, sound editors, and Synthesis semplery that already morally obsolete. Gains they do not have, one loss and wasted time spent.

And there is such a company as Modartt, which simply made with soft piano physical modeling synthesis, which previously did not. "Cheap" is 15 megabytes, and costs 249 euros. And Modartt raskrutilas very quickly, went on sale of real, even in defeating several prestigious prizes for the past six months. And the cost of advertising has been not such much higher than compared with those give the developer if he wants to repeat physical modeling piano for the second time. Although ... second developer still lucky, but the third has not:). There is such a quiet business law, which can be so called "third extra." This concerns mainly products of mass consumption and not mature state when fully filled niches.

Want an example? Market guitar software. IK Multimedia Amplitube were (first), and Native Instruments Guitar Rig (second). Neither Line6, issuing software plug nor Waves GTR with them already will not be able to succeed in this area.

Processors ... Intel and AMD.

Videoplaty ... ATI and NVidia.

Multi standards ... Dolby and DTS.

The list could go on long. Overall, the situation with the active proliferation of Internet sales will not affect the situation in the market, in general, within niches filled, with the exception of situations where there are structurally unique new ideas, beyond the level of what had been before. And this happens very rarely.

Even in large companies are not fools sitting.

Opposition PO vs "iron"

It is surprising but true. Even more, and the TEC Awards in the fall, and mipa spring "distinguished". Tools and hardware are divided on the nomination almost to the "best pins for violin," and soft mixed in a heap. So, for example, in one nomination at the mipa put a virtual impactor with the installation ... synthesizer. And in the software-effects processors and software hit Guitar ... separate XLR. How can they compare? That the more you are loved: sausage or ride a bicycle? Looks something wrong. This approach can rightfully be called "starikovskim" and the modern measure unacceptable. Much adekvatnee realities appeared on the list of the best results of the year of Remix magazine. We wrote about it.

That is, in fact, no confrontation "apparatus" and the software does not exist, just one solution being modernized and transformed into the type of programming where it is viable. Yes, any hardware "is already all computer inside.

Confrontation is a specialist in the brain. It is not to recall with vivid example Waves in the late 90 - x, when they began their programme plugins produce in the form of studio hardware processors. I come from all began to say that, saying, "this is what happens iron, do not compare with the programs." Of course, this was ridiculous. Although at the end of last year, Arturia, long dealing with the production of virtual instruments, suddenly produces a hardware synthesizer. And it is clear that he supports filling clearly computer, and "inside" are the same program-virtual instruments. But ... at m.i.p.a. the device has participated in the nomination for 'Best hardware synthesizer. " And that would be lost anywhere. However, in this area if there is a demand, then it is possible to understand Arturia.

Market professionals

Speaking of the brand, markets and so on, we have impliedly more brands and their marketing policies. While no secret that the same German industry can be found in companies and the Russians and Belarusians. And they usually work, and remotely, or even as something indirectly, and not just by one country. As a result, in our country to be a musician / sound / arranger / composer is simply not profitable. And it can be linked to many other trades that "there" are valued its weight in gold. And in the coming years, the situation has not altered. The findings do themselves.

Regarding the global industry, and now there is a heightened demand for the acoustic designers and composers for games, television and video. And it is in games now replaced priorities, because before developers do not pay particular attention to the sounds as such, but now without it and the game - not a game. Discouraging "golden rule" of George Lucas, perefrazirovav which, I can say that 50% of the perception of visuals - is sound. Engineered in this area as well in demand, particularly those who work with 5.1. Generally speaking, all valued professionals.

This concludes the interview to the general topic. In my view, it was necessary for us to better understand each other in the future. And in future issues turn to specifics - products and technologies.

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A good year for IT-sector

Neither one month is not without costing a landmark event. In January, in my view, such an event was the conclusion of a strategic alliance between corporations Sun Microsystems and Intel. As part of this alliance will advance the Intel operating system Solaris, and Sun is include in its product range servers level enterprises, telecommunications servers and workstations based on Intel Xeon processors. The agreement covers products such as Solaris, Java software and NetBeans, Intel Xeon processors, as well as Intel and other technology Sun-level enterprises.

Actually, in 2007 - m Intel threw a major force in the development of new technologies. In particular, the continued building of new factories for the production of 45 nm chips - is Fab 32 in Arizona (investments 3 billion USD) and the factory in the Israeli town of Kiryat Ghad (3.5 billion USD). Although personally, I remember the story with more advertising Intel. Recall campaign for dual processor Core 2 Duo Corporation has ordered posters, in which six black athletes preparing to flee stometrovku, stagnant office tables between each other. And between them stood and smiled "white master." Advertising read: "We vyzhimaem make the most of our employees." In affected politkorrektnostyu America has enormous scandal.

February marked the emergence of the market for software package own office applications Google - Google Apps Premier Edition. The package valued at 50 USD per year joined Google Docs & Spreadsheets, Gmail, Google Talk and Google Calendar. It seems to me that Microsoft Corporation in a special joy on this occasion not experienced.

Michael Dell is back in the direct management of the company he established immediately and resolutely embarked restructuring business: three weeks Dell replaced leadership as a whole. And also decided to change the company's business model - direct sales to supplement retail focus, ie to invade the territory of Hewlett-Packard and Apple. The challenge - to return the company's status leading manufacturer of PCs in the world. (I recall recently the first line in the world ranking won Corporation Hewlett-Packard.)

Of course, IT-striking development was the release of long-awaited and all zaintrigovavshego Communicator Apple iPhone. But, with your permission, I will not address the topic - NADOELO.

Let go first rumours that Microsoft is a company intends to buy Yahoo. Even this amount is quite logical transaction called - 50 billion USD. The deal did not take place (at least for the moment), and Yahoo all year with mixed results continued to struggle with the crisis. This impression that the condition for Yahoo permanent crisis has become a standard - a fourth year already shoe.

But MySpace social network for a quarter of a billion dollars bought most popular online GalleryMy - service Photobucket. Another popular resource category of Web 2.0 - music site - was bought mediakorporatsiey CBS for even greater amount (280 million USD).

Motorola Company has been one of the few losers year, which "merit" units of cellular phones. For far too long not occur dramatic upgrade model range, and in the case of marketing at Motorola are unimportant. Overall, it came to restructuring. To begin with, was appointed the new head of the mobile unit Stu Reed. A Motorola will soon break up into three units: Mobile Devices, Home and Networks Mobility and Enterprise Mobility Solutions. The main competitor of the American manufacturer - Nokia Corporation - also break up into three parts under курантов battle. True, in contrast to Motorola, Nokia, in the case of this is not a crisis - quite the contrary.

In September, the Taiwanese company Acer for 710 million USD suddenly bought a fourth-largest PC builder in the United States - the Gateway (and incidentally - and still belongs to a European company Gateway Packard-Bell). So now Acer - the third largest world producer of PC (after Hewlett-Packard and Dell). Moreover, the Chinese manufacturer Lenovo now has slipped to the fourth position. And that, after several years of phenomenal growth. Now sharply ukrupnivshayasya Acer plans to produce 20 million computers a year and sell their products at 15 billion USD.

Toward the end of the year, the corporation Google seriously interested in wireless technologies. First, Google plans to participate in the auction for ransom from the government of the United States 700 MHz radio frequency band. Currently it comes to the amount of 4.6 billion USD. Do we have Intended Google, it is too early to judge: the package of frequencies freed only in 2009, when American Parliament will reach a standard digital broadcasting. In the future, Google plans to donate bought frequencies leased telecommunication companies.

In November, however, Google has released Android - a package of software for mobile devices based on Linux, distributed under an open license Apache License 2.0. So far, of course, it is difficult to make any projections on the commercial success of the project. But Android immediately received support from the telecommunications industry grants such as Samsung, Motorola, HTC, LG, Sprint Nextel and T-Mobile in the United States, as well as China Mobile, Telecom Italia and Telefonica outside of the United States. Then, to set up around "Androida" unification Open Handset Alliance joined eBay, Intel, Nvidia, the largest Japanese wireless KDDI and NTT DoCoMo and a number of other companies. Overall, it looks very impressive.

And, finally, the change in December occurred in the rating manufacturers of cellular phones. No, Nokia remains the undisputed leader (38.1% of the market), but the second is now the South Korean Samsung Corporation (14.5% of the market). Motorola, on the crisis in which I mentioned earlier, retreated to third position.

Among other notable trends in the year - an impressive growth in the volume of Internet advertising and sales of laptops, boom social networks and investment in IP telephony, as well as the emergence of the myriad companies startups. And yet - currently the Apple-boom ": products fruit company in 2007 Imari just as hot pasties. As a result, the company Apple (which, in addition to all sorts of gadgets, and even released a new version of MacOS) significantly strengthened its financial position. If spring Apple shares were sold at USD 112 per piece, and now they are already 198.8 dollars: net growth for the seven months was 78%. As for the reasons for such a rapid take-off company, Steve Jobs of Apple compared the chair, which has three stalk - Maki, iPod players and communicators iPhone. Fourth stalk apparently had become AppleTV stations, but not a ...

Overall, in 2007 the global IT industry ends on the rise. And projections for 2008 - and will do in January.

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QNX: what lies behind the three letters?

Name QNX often read in the news and on Internet sites dedicated software. But what lies behind the name nedlinnym knows is not as much a great number of people. That is the QNX, and is designed to broadly describe the article.

As it is written on the official site of the Russian-speaking, QNX - a real-time operating system, following the principles clearly mikroyadernoy architecture. " What does this mean? Let me quote another one, this time from the POSIX standard description: "The real time operating systems - is the ability of the operating system to provide the desired level of service for a certain period of time." That is, the system must respond to the events (for example, user actions) with a delay not exceeding in any case, some established standard sizes.

What does it mean that the words that QNX - mikroyadernaya operating system? This means that the kernel - the main part of the operating system that provides access to applications coordinated computer resources - is not a monolithic program, a combination of several existing separate parallel processes. If some kernel functions are not needed, they can remove fear, without violating the integrity of the kernel, and nothing changing in the rest of its components.

Where is the operating system can be applied to similar properties? Indeed, even applications very much. It is used, for example, in managing nuclear reactors. One of the most famous systems of this class, Open Architecture Distributed Control System, developed by the Canadian company Atomic Energy of Canada Ltd. Based on QNX. Used QNX and in the post-Soviet space: for example, on the basis of a system of automated control and management razvodkoy Troitsky bridge over the Neva in St. Petersburg, realized JSC NPP Promtransavtomatika. " QNX and used in the management of traffic, in research - more specifically, the apparatus by means of which these studies are conducted. The company uses Cisco QNX software to manage their switchboard.

QNX is known not only for its modularity and reliability, and portability: it can work on the processor architectures such as MIPS, PowerPC, SH-4, ARM, StrongArm, Intel XScale and x86. Since the operating system conforms to the POSIX standard (this is standard operating systems software interfaces designed to ensure software portability at the source level), then it is relatively easy to transfer the source code from UNIX platforms. No, but, as the POSIX system, QNX differs from most modern UNIX 's that for the system to pay, and not enough.

While in the CIS QNX is not so popular, as in the West - still affect the consequences of repression for illegal use of 90 - s - but the ice has set off. State Technical Commission of the President of the Russian Federation in 2004 issued a certificate certifying that the real-time operating system QNX 4.25 tested on 2-level control of unclaimed lack of opportunities. The certificate allows the use of the product in the design protection systems for automated systems to class B 1 inclusive, as required by the governing documents Gostehkomissii Russia. Unfortunately, the certification QNX in Belarus were unable to learn anything - apparently, the system we have not been certified.

I think for QNX - a great future. Because of information in all spheres of human activity leads to the emergence of a large number of embedded systems, where QNX is used very widely.

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