Wednesday, May 21, 2008

Green fashion computer industry

New time - new trends. This axiom safely confirms IT-industry. Oil jump for $ 100 a barrel, and on the agenda - computers and environmentally friendly "green" electronics. But how long will live such a fashion?

IT-industry seems to have decided to turn to the environment. The attack comes on three fronts at once. First, against the backdrop of a rapidly Expensive energy is very energy-computer industry is trying to maximally reduce costs by reducing electricity consumption in production. And, in general, is still only at the beginning of a long journey - the first change to be producers of industrial equipment. Secondly, the competition factor has been the power of user devices - from PCs to any digital dictaphones. At first glance, of course, modern gadgets and so consume very little - not compare with the microwave or washing machine. But modern man surrounded by so many computer devices, that in sum they give a very decent consumption of electricity. And, thirdly - materials themselves. At manufacturing, without exception, all parts of modern PCs used all kinds of huge amount of chemistry. And we can not say that, for example, Chinese manufacturers strongly care about proper treatment of waste water - because of their gains in technology and price. Incidentally, the very computer equipment, as vykinutoy at the landfill (we all know how short a period of her life), makes a great contribution to environmental pollution. In early 2007, computer manufacturers, processors and other electronics, as always, meryalis with one another productivity, prices and other traditional parameters. But already the second half of the year in the world has shown itself clearly voir above trend towards "pozeleneniyu" personal computers. Have begun to compete in the energy and environmental performance of materials. In 2008, new developments especially at the outset clearly evident at the exhibition Consumer Electronics Show in Las Vegas. And already know that CeBIT - the largest computer exhibition in the world (from 4 to 8 March in Hanover) - will be held in the name of preserving the computer industry environment. More precisely, the participants decided to use the CeBIT exhibition as a platform for environmental initiatives CSCI. CSCI stands for Climate Savers Computing Intitiative. The sense of the ideas that have joined the initiative of companies working to the 2010 electricity consumption of computers fell by half. CSCI ideologists believed that the initiative will reduce annual emissions of carbon dioxide in the amount equal to the annual 11 million car exhausts. By CSCI already joined Dell, Google, HP, Intel, Lenovo, Microsoft and many other companies. At the exhibition, they will create a "Green IT-village", where technology show in action. Will present their own development and Apple - already among journalists walk a joke about "green apple".

But industrialists their trends, and the scientists - theirs. In America, the scientific community forms the concept of "three E" (economical and ecologically electronics). For example, researchers from the Massachusetts Institute of Technology and Texas Instruments company created the conditions under which MSP430 Microcontroller consumes 10 times less power than before. The idea of scientists is to modify the existing chips, improve the quality of their transistors (to reduce leakage currents) and thereby make them much less susceptible to stress. Thus, if current cost processors require a voltage in volts, the formulation of MIT engineers need only 0.3 volts. As reported recently edition of Wired, a new mobile platform of Intel SilverThorne need two Watta power. The processor, which was used in the acclaimed Apple MacBook Air - 17 watts. A modified MSP430 microcontrollers enough from 1 to 100 microwatt. In practice, this means that for food processors such enough, for example, heat the human body. Quite naturally, that these studies are initiated and funded by the military. How to tell developers, the first "people-batteries", likely to become soldiers and military hospitals patients. But know that any new technology can not keep in the same hands: sooner or later she still finds commercial applications. However, for ordinary users already developed ways to participate in saving the planet from global warming. Now widely advocated in the U.S. and Europe called ecobutton way and represents a great round green button, pressing machine which translates into energy saving mode (hibernating). Nothing new authors device, which so far works only with PCs, not think - just borrowed the idea from the notebooks that "fall asleep", if they close down, not turned off. All recent versions of Windows are energy-saving functions and can instantly "usyplyat" and "will" a computer. Another case - that a large green button visible, but its creators recommend to click on it, even leaving for a short to break for a smoke.

According to the creators of the device in the world right now approximately one billion computers. They consume electricity annually to the many billions of dollars. To make all that electricity is required to throw into the atmosphere hundreds of millions of tons of carbon dioxide. Bulk clicking on ecobutton would significantly delay the global warming. The fashion for "green" computers has affected even Linux creator Linus Torvalds. In late January, he said that the kernel OS for several years kept pace in the field of energy-saving technologies and energodiagnostiruyuschih, but now a step towards their realization. Simply put, quite soon system based on Linux learn to "sleep" as efficiently as Windows-system. No separate mention should be made "ekopyutery" (the term benefit is not yet to beget - wildly sounds painful). For example, the company submitted a bamboo Asus laptop. His body is easy to reorganize, not causing harm to the environment. However, it was a rather peculiar PR-move. But Sony Corporation intends to submit a line of devices, which do not require batteries. Crown digital camera and a few other gadgets are ready. A fund has already sends winding OLPC laptops to children in developing countries (the famous program "stodollarovy computer").

But not only environmentally friendly computer to trouble their products. Far try and producers of mobile phones and smartphones. Thus, already demonstrated prototypes of the existing pipes, working on alcohol and hydrogen. "Spirtovoy" phone charge is all about simplicity: poured fuel cells - and order. He worked on methyl alcohol, which is produced in the world in enormous quantities. True, it requires a high alcohol treatment, but this is not the problem. In general, it is environmentally friendly machine, not even electricity consumption. On the "hydrogen" phones increasingly difficult. They are saturated with hydrogen fuel cells in a special desktop device, where gas is produced by electrolysis of water. That is still consumed electricity, and hydrogen - a thing very unsafe to use. But in both cases, environmental friendliness and achieved even at the expense of non-traditional lithium-ion batteries that contain a lot of harmful substances (and their production, to put it mildly, "impure"). What will happen next - is easy to predict. New fuel cells appear in laptops, mp3-player and all other portable electronics. Some time will be heated struggle with "green" standards, but then everyone will take its niche. After a year of "green" technology in the elements of nutrition stop causing the current furore. On the environmental agenda will be different, namely: environmentally friendly materials for the manufacture of components. Shells, motherboards, cables, etc., etc. Manufacturers will start a new contest: who will offer the consumer components made with the least damage to the environment. Of course, initially, all such "iron" will cost slightly more expensive than normal, but soon and it will become standard. Main - to medicine, as is often the case, has not been worse than the disease.

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The social network at the edge of sunset?

Rating agency Nielsen Online perplexed by the sudden news: in January 2008 saw an unprecedented decline in user interest in social network Facebook. Visitors, in particular, British users at that time declined by 5% compared with December 2007. Simply put, the administration in January Facebook nedoschitalas 400,000 visits to your site. Randomness or new trend?

A year ago, this social network showed a rapid increase in popularity, and any seasonal fluctuations in online activity are nipochem it. Facebook was not the largest social network in the world, but the fastest growing and promising. And because - is extremely interest among venture investors. What's there to say, if the proposed amount for Facebook total for the year grew from one to fifteen billion dollars! And that price does not factories-newspapers-steamers, but only one Internet project! The current fall in the interest of users, of course, not bury Facebook, but certainly significantly pritormozit development. Only recently have been made enormous investments in servers and a new management system, fought and are working on the design and means of ensuring security. In terms of business all this justified steady and substantial increase in the number of users. But now it may be so, that will only benefit the company Rackable Systems, which provides technical support to Facebook. Of course, there is no certainty that the decline in popularity Facebook will be ongoing. So far, advertisers sincerely believe in the potential of Facebook, and continue to take a revolutionary social network in mediaindustrii. And, of course, is great temptation to use the latest marketing technology - targeted ads based on users' personal information network.

Since the conversation went on trends, it is necessary to note that declining interest users to social networks affected competitors and Facebook. Thus, attendance at the British network Bebo with October 2007 decreased by 8%. Terian users and MySpace. Over the past three months the popularity that the world's largest social network has fallen by 14%. In this regard, there was a comment leaders Google, who believe that the corporation News Corp (owner of MySpace) should continue to seek ways of turning the traffic network in the living money. Meanwhile, despite the marked negative trend, IT-giants and mediakorporatsii one after another launch their own social networks. Now those involved and Yahoo!, And Microsoft, and virtually all the major TV companies. But fashion is taking place, and this fact.

In RuNet - very similar situation. Maxim Spiridonov - author of the draft - believes that the relatively popular services soon "Одноклассники.ру" and "Вконтакте.ру" awaiting death. Recently, he has posted in his blog article entitled "Vkontakte and Odnoklassnikov waiting slow and painful death?". Article instantly aroused stormy debate in the Russian-speaking segment of the network. It leads the author timetable website, which was copied to the project "Одноклассники.ру". The last two and a half years, attendance invariably falls, that is the current level of the site attendance is significantly lower than in 2002-2003, when this resource was the peak of popularity. As writes Spiridonov, schedule attendance suggests that a similar fate awaits and sverhpopulyarnye nowadays projects "Одноклассники.ру" and "Vkontakte", because all former classmates sooner or later find each other (who wanted of course) and other reserves for rapid growth from this kind of sites simply do not. However, not the first Spiridonov, who made a similar forecast. Many note that by registering for "Odnoklassnikah", finding their old acquaintances with them and exchanged email addresses and numbers ICQ, the service user is aware that his website has nothing more to do. This effect of socialization, well familiar to users of home computer networks: to acquaint with all exchanged numbers ringtones, Wacky each other in guests - and all: communication network for residents of one yard was little used. Unless teenagers for network games. So, with social networks is happening about the same. And this effect their creators never foresaw. Most likely, social networks in their current form will suffer the fate of peer-to-peer networks. Namely: boom will remain constant in size and stable segment of the Internet industry. For its role and place in the global Web, but without unnecessary hype around. And without the insane money offered by investors for such projects.

However, there is a perception that today's social networks are destined to "mutate", transformed into mobile social networks - that is based on mobile devices end-users. And some studies suggest that this process is already well under way. According to the research company Informa, by 2012 revenue from mobile social networks could reach $ 52 billion in At the end of last year, the number of users of mobile social networks have already exceeded the mark of 50 million people. And it means that members of such networks has become the world's population 2.3%! Informa analysts argue that even with small investments cellular operators annually the number of users of mobile social networks will grow by 30-50% (depending on the region). According to the most pessimistic estimates, by 2012 users of mobile social networks will be 12.5% of the residents of Earth. And while optimistic scenario, that number will be even bigger and the order of 23%. Let this figure does not surprise anyone: you have to take into account the degree of penetration of mobile communications in modern society. Already the world's cell phones in one and a half times more than the PC. With regard to the financial component, in 2006, the mobile social networks have brought about $ 1.5 billion revenue. By the end of 2007 doubled their income, but by 2012 it will amount to $ 28.9 billion to $ 52 billion for the optimistic and pessimistic scenarios respectively.

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