Monday, June 30, 2008

IT-industry, which surprised us

This is really "news, which surprised us". The largest search engine Yandex in RuNet investbankami tentatively estimated at five billion dollars…. Founder and гендиректор "Yandex" Arkady Volozh, as well as chairman of the board of directors ru-Net Holdings (one of the shareholders "Yandex") Leonid Boguslavsky refused to comment on these data. According to the media business, such a huge figure was voiced during the competition by the organizer IPO (initial issue of shares) search engine, which is scheduled for autumn this year. I recall that the company "Yandex", the owner of the portal, was founded in 2000. Yandex, a daily audience of more than 5 million people, ranks second among non-English speaking after Chinese search engines Baidu. Revenue "Yandex" in 2007 reached $167 million

Corporation Microsoft, committing bypass maneuver, again taking the "conquest" Yahoo. Quote from a press release dated 18 May: "In the light of new developments since the denial of Microsoft Corporation acquisition of Yahoo, Microsoft announced the continuing search for opportunities to improve and expand their online services and advertising business". Details of current negotiations will not be disclosed. However, top managers of Microsoft (read: Steve Ballmer) argue that the corporation has not intended to purchase the entire Yahoo. According to experts, there are several options: 1) purchase of blocking or controlling stake to Yahoo, a transaction can take place in several stages - for example, with options to purchase a large stake dokupku 2) Microsoft could repeat its deal with Yahoo to Facebook (and most likely). Then it acquired 1.6% of popular social network and obtained an exclusive right to advertise overseas deployment. In favour of this assumption primarily statement said Steve Ballmera that the value of Yahoo for Microsoft to decline if the search engine will transfer management of advertising Google. Similar experiments on cooperation Yahoo and Google have already raised.

It seems that a key role in the resumption of negotiations played a billionaire Carl Ikan, who began a massive buying shares of Yahoo. He managed to consolidate 10 million shares and options to purchase another 49 million This is about 4% of the company. And Karl Ikan not alone: in fact, he oversaw those shareholders who favoured a merger with Microsoft. Now "rebels" want to replace the current intransigence on the Yahoo board of directors more amenable and have already prepared their own list of candidates. Carl Ikan considered one of the most Guide investors in the IT-industry: it almost always seeks its own. He has made care chapter Motorola, as well as changes in corporate Blockbuster and Mylan Laboratories.

Companies HP and EDS announced the signing of the agreement, under which HP will acquire EDS shares at a price of $25 per piece, with the full value of acquired companies is estimated at about $13.9 billion Terms of the transaction were unanimously adopted by the board of directors of both companies. The deal will be finalized in the II half of 2008 and will allow HP to more than double revenue service lines, which in the 2007 fiscal year totaled approximately $16.6 billion Total revenue service businesses of both companies at the end of each period of fiscal year 2007 exceeded $38 billion and the total staff of the business amounted to 210 thousand people in more than 80 countries. HP intends to create a new business group under the brand "EDS-company comprising NR". Its headquarters will be located in the city of Plano in Texas, ibid, where the central office is now at EDS. According to HP plans new business leadership group will undertake Ronald A. Rittenmeyer, acting chairman of the board of directors, President and CEO EDS, which will join the executive board of HP and will be directly subordinate to Mark Hurd, chairman of the board of directors and CEO of HP. The acquisition of EDS - another step in broadening the spectrum of HP services. The merger will provide the following services: I T-outsourcing, including data center services, jobs, networking and security management; outsourcing business processes, including administrative resources for health and working with patients' requests, financial processes work with client databases and outsourcing of HR; applications, including development, modernization and management; consulting and integration; technological services. The joint company will propose solutions to such areas as health, manufacturing, financial services, energy, transport, communications, light industry, retail trade and public sector.

A social network Facebook has its own payment system. Currently, social network users who have existing bank accounts, can transfer money to each other, leaving the limits Facebook. For the realization of this project meets the European online payment system Moneybookers. It is expected that users will soon Facebook, signs up for their banking details, will also be able to pay various bills and transfer funds to charitable organizations. The Commission Moneybookers with each transaction does not exceed 1%. Typically, it is equal to 40 eurocents. Currently, Moneybookers audience is growing at 9000 people daily, and the entire service takes more than 5 million people. With Moneybookers work projects such as Wikipedia, Skype and Unicef. In turn, Facebook brings together 70 million users and is the second largest social network in the world. For the year grew resource audience several times. Meanwhile, an American research company eMarketer has adjusted its earnings projections last year's social networks. If in December 2007 - first it was assumed that advertisers spent on social network in 2008 for $1.6 billion, now it turns out: they are ready raskoshelitsya only on the $1.4 billion In the future, the same social networks revenues from advertising and will even grow, but not so rapidly as the market was expecting. Thus, if eMarketer earlier claimed that the accounts of social networks by 2011 will be $2.7 billion, now Western researchers are confident: no more than $2.6 billion, and only by 2012. Indicators this year spoil sites-leaders: MySpace earns this year 53% of all ad money social networks, in monetary terms, $755 million instead of the promised $850 million, and Facebook - $265 million instead of $305 million Experts eMarketer sure: the reason why advertisers do not hurry to spend money on advertising in social networks - the lack (still) effective new advertising models to meet the market. All recently submitted - MySpace HyperTargeting initiative and the concept of Social Ads on Facebook - require improvements, as well as make it difficult for advertisers habitual planning an advertising campaign and evaluate its effectiveness. However, advertisers social networks, experts believe eMarketer, will remain forever youth brands, because these Internet sites today - one of the few truly effective tools to attract younger audiences. And more on advertising. Microsoft Corporation has enabled advertisers to place banners in the mobile versions of Windows Live Messenger and Windows Live Hotmail. Mobile users will see banners in the U.S., Britain, France and Spain. Simultaneously with the launch of mobile banner advertising Microsoft has expanded the number of countries for which there are mobile services Windows Live, from 22 to 49. The company also plans to introduce support contextual advertising in mobile search Live Search Mobile. Now this service is tested in the U.S., and in the second half of the year should appear in other countries. But Microsoft - far from being the first company, to propose a similar service for advertisers. In April a similar service launched Google. Banners on mobile phones also make it possible to place Yahoo!, AdMob and Third Screen.

The Commission on Securities and Exchange Commission USA (SEC) filed a lawsuit against eight former top managers of companies America Online, accusing them of overstatement of income from Internet advertising more than a billion dollars. Four of them agreed with the charge. They will pay about $8 million fines. The claim was filed in the District Court Southern District of New York against the financial directors of AOL John Michael Kelly and Joseph Rippa and another six people. They are charged with creating a fraudulent scheme, under which customers were invited to enter into two contracts, while paying only for single occupancy. Thus AOL profits virtually doubled. According to the SEC, such a scheme operated from 2000 to 2002. This is not the first to the SEC sued AOL. In 2005, managers of companies are also accused of overstatement of income AOL. According to the commission, profits were overstated by $500 million To close the deal, AOL agreed to pay $300 million of fines.

A company News Corp. announced the launch of a new advertising network on the Internet under the name Worthnet.Fox. It will bring together some 30 sites, among them - The Wall Street Journal, Barron's and MarketWatch. The network will specialize in financial resources and tourism subjects with the audience mostly in Latin America. Manage network will Worthnet.Fox Wall Street Journal Digital Network and Fox Networks, owned by News Corp.

Major manufacturers of microprocessors, Intel and AMD, exchanged volleys. The company submitted a new brand of AMD - AMD Game! It is intended to refer to computer components at AMD, optimized for high-definition video games. AMD Vice President Nigel Desso on this occasion stated: "AMD Game! tells buyers to your computer, optimally designed for video games. The user does not well understand the computer components ". Machinery, markiruemye logo AMD Game!, Planned to gather for chipsets AMD, AMD Phenom multicore processors or AMD Turion Ultra, which is expected out shortly, as well as a series of graphic cards ATI Radeon HD 3000. Platform AMD Game! already available from manufacturers such as Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro. The emergence of new PCs in retail sales is expected in the second half of the year. In turn, Intel will issue autumn Quad server processors Tukwila. Tukwila is designed for installation in the powerful servers that work with large volumes of data, and in the mainframe. The first servers based on Tukwila will appear in early 2009, In addition to the four cores, chip Intel Tukwila will be equipped with 30 MB cache. Processor technology used in the QuickPath Interconnect provides accommodation memory controller directly on the crystal processor. Clock frequency Intel Tukwila will be two gigahertz. Building the chip would tehprotsessu 65 nm. Translation is the production of processors on 45 nm Tukwila tehprotsess Intel has no plans. Instead, the company expects in 2009 to release the successor Tukwila, code-named Poulson, which will be processed at 32 - nanometer process technology. In the meantime, Intel plans to reduce the prices of its processors for desktops in the III quarter of this year. In the same period, new models will be presented 4 - nuclear processors. Productive 4 - Nuclear Core 2 Quad Q9650 will operate at a frequency of 3 GHz and to launch sales have cost $530. Version Core 2 Quad Q9550 will fall in price while 40% - podesheveet from $530 to $316. Sale price today on a Core 2 Quad 9450 will be removed from production, it will replace the 2.66 GHz model Core 2 Quad 9400, estimated at $266. Models Core 2 Quad Q9300 and Q6700 leave the market, leaving version Q6600 as the sole representative of a family of 65 nm 4 - nuclear CPU. This processor podesheveet slightly - from $224 to $203. In a number of dual-CPU model appears 3.33 GHz Core 2 Duo E8600 at a price of $266. Core 2 Duo E8300 will be removed from production, and versions of Core 2 Duo E8500 and E8400 podesheveyut to $183 and $163 to $266 and $183 respectively. All prices - wholesale (for lots of 1000 pieces). Incidentally, the cost of several Intel chipsets will grow because of the earthquake in the Chinese province of Sichuan. It is about three chipsets: G31, G33 and 945GC. Now these chipsets account for about 45% of all sales of chipsets. It is expected that their costs grow by 9-27%. Nevertheless, the cost of motherboard, probably will not change. The increase will be offset by cost components producers of such boards who wish to maintain their market share. The plant for the production of components of Intel Corporation in Sichuan Province remained intact, but local transportation infrastructure badly damaged.

Of the company Motorola goes Nottenburg Ritchie, director of strategic planning and - since December 2007 - the first - on technology. According to press secretary Jennifer Erickson Motorola, the dismissal of Ritchie Nottenburga became known on May 15. The reason for the resignation was "the desire to exploit new business opportunities". I recall that former CEO Motorola Ed Zander, leave his post on January 1, 2008, Nottenburga appointed to the post of technical director instead Pedmasri Uorriora, who left the company in December 2007 - also go to "implement new business opportunities". In addition, following the Edom Zanderom in February 2008 - resigned from the company of Tom Meredith, Chief Financial Officer. Then in March resign Kenneth Keller, one of the main experts on marketing, and Stu Reid, president of Motorola Mobile Devices. After that Motorola has lost two more of their top managers - Mike Fendzhera, President of Motorola Mobile Devices unit in Europe, the Middle East region and Africa (EMEA), and Steve Strobelya, financial manager of Motorola, left the company on their own.

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Flash as a threat

In the United States to order the company SanDisk has been a special study on the risks posed by unprotected USB-drives. Its results are daunting: it turns out most companies to at least half underestimate the risks of unprotected workers use fleshek. At the same time, is now the order of 77% of employees of international corporations are using personal USB-drives for storage of corporate data. As is typical, these figures are quite adequate for the post-Soviet space.

Compact, easy to use and mobility - these are the main advantages USB-drives. But they pose very high risk of data loss. Results of anonymous surveys conducted by the order SanDisk, have shown that most users to copy flash confidential personal data about customers (25%), financial information (17%), business plans (15%), information on the staff of the company ( 13%), marketing plans (13%), intellectual property (6%), as well as source code software (6%). In doing so, I T-heads of units and internal security services in most cases do not even know about the real extent of unprotected flash drives in their organizations. Statistical information that 77% of staff use personal flash drives for storage and transfer of official data, has become a real shock to most specialists on informbezopasnosti. Prior to this most ambitious of the interviewees I T-specialists estimated the proportion of employees using personal flash for official purposes, no more than 35%. C Senior Director of Marketing at SanDisk unit on corporate decisions Jill Mayldvors both commented on the figures: "Most directors IT understands that leaking information might lead to identity theft, kidnapping intellectual property or disclosure of trade secrets, as well as lead to significant damage in terms of image , And from a financial point of view. The results of our survey indicate that, despite some awareness about the possible risks associated with the use of unprotected USB-drives, I T-heads of departments have not yet begun to formulate effective policies, technological solutions and explanatory work among officials in order to reduce these risks.

A significant reduction of risks such as increased mobility and productivity of employees, are possible only in case the administrative decision (on the level of leadership) for the deployment of intellectual systems management devices, monitoring systems and application of appropriate corporate-wide security policies ". But most of these corporate-wide security policy simply misfortune. All the same poll found that about 23% of users or were not familiar with corporate policies against flash drives, or only knew about the existence of such a politician, but had no idea about their essence. In turn, 44% of respondents stated that their company does not prohibit copying of corporate data on personal USB-flash drives. Another 16% of those surveyed responded that know nothing about this kind of ban. And only 17% of corporate users exactly know that their company there is a prohibition on copying corporate data on personal flash drives. I T-specialists, according to the poll, far gone from ordinary users. Approximately 21% I-T specialists are confident that their company's employees is only slightly familiar with the corporate policies aytishnikov 33% of respondents felt that staff directly familiar with security policy, 28% believed that employees are familiar with corporate rules, and only 19% believe that the staff is fully aware of actions taken in company rules and policies on information security.

If you compare the situation in the U.S. with the situation in Russia and other post-Soviet countries, it turns out that while approximately the same level of competence users "post" specialists and staff informbezopasnosti I-T units in the organizations are very well aware of the dangers of uncontrolled use of removable media and external devices. By studying the problem of insiders, analysts Perimetrix company conducted a study "Insayderskie threat in Russia 2008", during which interviewed more than 450 large organizations. The result is: staffing specialists in information security managers and IT-Services acknowledged that it is mobile drives in recent times have become the most dangerous channel leakage of confidential data. Flash received 74% of the votes Who Was Well Ahead of electronic mail (58%), web (26%) and printers (18%). Alexei Share, Director of Business Development Company Perimetrix, so the results of the study commented: "The highest executive face large and medium-sized organisations which do not relate to the subject of IT or information security, is also well aware that their staff not to store confidential information on the flash because this may lead to accidental or malicious leaks. Thus, the Russian business and government organizations are well aware of the danger of flash drives and never underestimate this channel diversion ". But in the well-known Russian company InfoWatch have a different opinion. Chief InfoWatch analyst Nikolai Fedotov told journalists: "The problem of leakage of corporate information through fleshek underestimated. But exactly to the same extent to which underestimated the risk of leaks at any other mobile carriers. Our monitoring shows that a very large share of leaking information (39% of the cases published in 2007) relates to losses and laptop theft. A flash of losing even easier. And it may also steal. Nevertheless, such drives are widely used for confidential data. All of the relates to nezlonamerennym leaks (such in 2007, was approximately 71%). With respect to intentional theft of data, the role of flash drives is evaluated on merit - as informbezopasnosti services, and hackers ".

The problem is clear. Naturally raises the question: how to deal with leaks of confidential data through flash drives? Practice shows: one bans and explanatory work with the staff of the problem of leakage of information can not be resolved. Direct prohibitions in the form of USB-closing ports simply impede the normal work: all the same flash - too handy tool for business data exchange, in most organizations flash drive has long been replaced "starorezhimnye" diskettes. From outreach too little wing: the human factor in the form of eternal hope in the air nepobedim. Chief analyst Nikolai Fedotov InfoWatch formulates so: "Frequent leakage associated with the loss of laptops, have not resulted in the West to ban their use. The leadership of enterprises beginning to impose mandatory data encryption. A notebook manufacturers have begun to build strong cryptography directly into the hard disk controller. Manufacturers of flash drives inevitably must go the same way. Unfortunately, the Russian trend that we are seeing quite pulls us in another direction. Instead of data protection imposed bans stupid. Including ban on the use of flash drives. While basic encryption - better ". Many experts, however, note that there are other ways to make use of flash drives more secure. For example, can be monitored and even real-time analysis of all data on recordable devices through ports USB, or, for example, CD/DVD- discs. After that the information collected is placed in storage, where a certain period of time, and becomes available for fast full-text search.

A classic example for these purposes - The program SearchInform DeviceSniffer - one of the components of the contour information security company "SoftInform". Through this program, among other things, it is easy to determine who among employees too often use work time for personal writing of data that have nothing to do with the responsibilities entrusted to him, on removable media. And, of course, if such a program-Comptroller of any insider poosterezhetsya run leg in the secrets of the company. However, techniques protect sensitive computer data from insiders - is a separate topic, which we still have to go back.

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