Monday, February 16, 2009

For piracy will be punished and the innocent, too

In Russia in the near future may be legislation, which is tighten the fight against software piracy. And especially do not fall under attack by pirates, and users of counterfeit software and content, including involuntary users, acting without any malice. Plenum of the Supreme and Supreme Arbitration courts of the Russian Federation prepared a draft decree, which clarifies which entered into force on 1 January 2008 Article 1250 Civil Code ( «protection of intellectual property rights»). The article states that the absence of fault does not absolve the offender of the need to end the use of Audio, and does not preclude the application of the sanctions. Thus, in the near future the Russian users of pirated software, as well as owners and customers house networks and videohostingov can begin to fine for violation of intellectual property rights. And even if they did not know (and could not know) that the use of Audio.

intellectual propertyPreviously, the law-enforcement and judicial authorities acted in another way. Penalties apply only to innocent entities - Audio users. Now the sentencing practice extended to ordinary citizens. It is easy to imagine how many offenders instantly appear in Russia, given that (according to most expert estimates) of the order of 95% for software and mediakontenta home PCs Russians - Audio in its pure form. Meanwhile, the Russian Supreme Arbitration courts and said that the man who used the Audio unconsciously, can only reduce the amount of fines, but not release it at all (in the case of a violation of informed penalty ranges from 10 thousand to 5 million rubles). So now the user can fine even if he proves that he did not know about the illegality of its installed on a home computer program. But the hard drives of home computers «great cleansing» is not limited. Also, individuals will be fined for posting and downloading Audio in local and public networks, as well as hosting (even if they do not know what to post and download pirated copies). True, there already are having difficulty with the search for «defaulter» users. However, as the trial lawyers are confident that these challenges would be more than offset by the fact that now it will be possible to prosecute the owners of computer networks and hosts. Previously, it was difficult to prove that the owner, for example, Youtube is aware of his appearance at hosting Audio. Now this is not required. Of course, this odious decision may well be being ostracized by the other branches of the Russian authorities. Suffice it to recall how at one time, Vladimir Putin called «idiocy» prosecution became a famous teacher Ponosova modest. Then, Microsoft rushed otkrestitsya of its involvement in the case, but prosecutors and the judiciary is clearly overreach. It is possible that something similar will happen now. This is not only proved to be an example of this Russian catching ...

Meanwhile, local courts in Russia right now, without waiting for the verdict of the Supreme and Arbitration Courts, is punished by the users (ie users, not just pirates) Pirataria. On the first day of December, residents of Vladivostok for the installed counterfeit copy of Microsoft Windows XP Professional sentenced to one year imprisonment. However, relatively. In addition, he will be obliged to pay 117,138 rubles fine in a civil lawsuit under the same criminal case. The situation in which the investigation becomes known exactly what software was installed illegally, usually characteristic of police checks. During such events, Russian law enforcers incognito, as a rule, make a proposal to establish a verifiable on the aggregate value of over 50 thousand rubles. The point is that precisely that amount defined in the Russian Criminal Code theft «large», and from the same criminal responsibility begins.

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Blogs: the history of the phenomenon

Own Internet blogs nowadays have no surprise. Blogs has long ceased to be «the phenomenon on the Internet» - now a powerful marketing, social and political tool. Indeed, the very notion of «civic journalism» evolved precisely because of the wide spread of blogs. Blogging, like many other phenomena, generated by the Internet, have become not only a social factor, but part of our recent history. Well, let's see how it all began.

blogs phenomenonPhenomenon

Similarly, we can say only one thing: it all began in 1994. Researchers differ, who was the first bloggers on the planet. According to one view, the first time began to keep a diary on the internet no one famous student Justin Hall. According to another version, the creator of the first blog has been known programmer Dave Weiner. His online diary - Scripting News - first became widely known among users of the network. However, the word «blog» then did not exist. The word appeared 17 December 1997. The first used the word weblog Dzhorn Berger, author of Internet blog Robot Wisdom. A new word was formed from the phrase logging the web ( «leading online diary»). However, only in May 1999 on the creator of the blog Peterme Peter Merholts word weblog divided into two parts - we blog ( «we Diary»). Immediately came the verb to blog - «to online diary». Russian language was similar to the word «fast». Then, in 1999, an Internet businessman and journalist John Gilfoyl published, then as it turned out, the prophecy. According to Gilfoyla, informational sites that wish to win the competition with TV, radio and newspapers, should be bet on at least daily updates. Also Gilfoyl believed that the demand for short-news network, while carrying the imprint of the author's identity. After two years, blogs have become a huge influence in the U.S. and Europe - was born the concept of «civic journalism». Statistics impressive: in the early 1999-th, there were no more than 50 personal online diaries (almost all - in English). And in 2004, there were already from 2,4 million to 4,1 million in 2005, the number of blogs exceeds 15 million, and in early 2006 the first company Technorati reported that blogs are already at least 27.2 million . Today, the online diaries are not considered one already taken.

Birth of Industry

Generally 1999 was a turning point for the global blogosphere. In August, a small computer company Pyra Labs in San Francisco created a portal of Blogger - the first free, publicly available and easy to use tool for bloggers. And in December the same year, Rusty Foster has created specialized software Scoop, the first application on its website Kuro5hin. Since then, the readers of blogs can not only own a fast, but Moderate comments. Kuro5hin site was devoted to discussing the problems of technology and culture. In November 2000, started the politicization of blogs. Independent journalist Josh Marshall started the blog TalkingPointsMemo - it was discussed the so-called «Florida crisis» (the disputed results of the counting of votes in the presidential election). The company started to realize that the technology of blogs - this is not the only way to communicate, but also the public opinion forum. Less than a year - in the tragic September 2001, - the first time, bloggers have become a source of information for traditional media. New York sponsors online diaries have direct reports from the September 11 attack: publishing photos, describe what is happening, share rumors and versions. After the events at many of the Department of Journalism at American universities have begun to explore the phenomenon of blogs. Then followed the invasion of Iraq, during which many of the U.S. military set up their online diaries, which described the varieties of military action. The Iraqis, by the way, acted the same way.

Blogs, politics and media

In 2003, the Oxford English Dictionary the first time the word weblog, webloging (the process of creating blogs) and weblogger (the person who creates a blog). In March of that year, blogs have become a political tool. U.S. presidential candidate Howard Dean created a blog that covers the election - Dean Call To Action, later renamed the Blog To America. Many American politicians began to actively campaign and raise money for the campaign through blogs and bloggers. Its peak it reached in 2008 and is linked with the name of the first black U.S. President Barack Obama.

2004: The blogosphere is closely interested in MediaBusiness. Among the pioneers was the company Gawker Media, a blog Wonkette. And to this day it publishes rumors coming from the corridors of power in Washington. At the same time, traditional media - newspapers, magazines, television and radio - have published reviews of the popular blog and invite bloggers as commentators. Soon, as expected, there was the first conflict between traditional media and blogs. CBS has released a TV broadcasting program, which were demonstrated to archival documents, that George Bush Jr., was negligent soldiers who escaped the shipment to Viet Nam only through patronage. The transfer came in the midst of an election campaign. However, supporters of Bush in his blog have proven that the documents are used fabrication. CBS was forced to apologize. Through its influence blogs have become an attractive source of investment from traditional media. Bob Pittman, former head of MTV television and Internet service AOL, in 2003 paid $3.5 million for the blog-newsletter Daily Candy. In 2005, he launched a series of regional editions of Daily Candy. In 2006, the business newspaper Wall Street Journal reported that the market value of Daily Candy has reached $100 million in 2005, the largest media company Time Warner has acquired over $25 million group of blogs Weblogs, dedicated tehnokulture. And in 2006, Time Warner has launched a blogging Office Pirates, on the office culture, which became the general sponsor of car brand Dodge.

Domino Effect

In 2005, the magazine Advertising Age published the results of the study shows how much time Americans spend on your blog. As it turned out, the number of active readers of blogs was at that time about 35 million - a quarter of all employed residents of the United States. On average, each of them spent on reading blogs, 3.5 hours per week - 9% of the total length of stay in the workplace. This means that throughout 2005 a massive interest in the blogs for the U.S. economy resulted in the loss of almost 5 billion hours. If you estimate the scale of the losses based on the average hourly wage in the private sector ($16), the price closer to $80 billion in early 2006 on the company Hostway conducted a survey and found that one-third of Americans regularly visit blogs, and the same - never on They did not hear. 52% of respondents felt that bloggers should have the same rights as journalists working for traditional media. However, the level of confidence in the blogs was markedly lower than conventional media.

During 2006, estimated to Technorati, the number of blogs doubles every five and a half months. Every day, the network appeared about 75 thousand new pages online diary, that is, on average, one page per second. And first, it was no longer in America but for Europe. In this half updated blogs stopped after an average of three months since the start of their activities, while about 9% of blogs created automatically (mostly spam). Young was the first blogerskih series: according to a study Pew Internet Center, 19% of American teenagers in 2006, created their own blogs, while 28% regularly read these pages in the network. For comparison: in the same year, blogs were only 7% of adult Americans, and 27% of them regularly read other people's online journals.

Blogs as a science

It is only logical that such a massive social phenomenon, like blogs, quickly became the object of study. For example, the author of the book «Marketing Blog» Jeremy Wright has analyzed how the business is using blogs to their advantage. Study Wright showed that blogging is good for promoting the company brand, feedback from customers, develop a marketing strategy. The authors of a collection of essays «How to change our culture blogs» came to the conclusion that the blogosphere has become a unique place where a show can be passionate nature. Blogs have become the training ground for the millions of writers and journalists. They allow people to instantly interested and impartial to express their views on the events taking place in many different areas - in order to bring peace to their point of view, there is no better way. Blogs made that has not been able to do TV and radio - they forced millions of people to make their privacy and personal reflections to all the world.

David Kline and Dan Bursteyn, the authors of the book «Blog! As the newest mediarevolyutsiya revises policy, business and culture », note that the blogosphere is developing under the same laws as the entire Internet, but before - TV, radio, telegraph and other new items of mass communication. First, it is the inheritance of a single, then the phenomenon has attracted attention and are facilitated so that it becomes possible to use non-professionals, and ultimately new beginning to have an impact on all spheres of human activity. Hugh Hewitt, whom the U.S. described as «the first historian blogalizatsii», published a book «Blog: Understanding Information Reformation, which change the world». It, inter alia, he predicted that blogs would destroy the traditional literature. Already, some writers are beginning to imitate the style of bloggers, many of which, moreover, have a far greater audience and fame than professional writers. Also, blogging has radically changed the essence of journalism. Traditional journalism relies on the fact - so the news is born. Blog relies not on fact but on opinion of the author of this fact. «Now, the echo of what is more important than the talk». Specialists in the field of information technology blogger Robert scrape and Shel Israel wrote the book «Direct communication», which revealed six different blogs from other communication channels.

Blogosphere Runet

Do not stay away from rampant blogging hobbies and Russia with the CIS countries. The most popular blog site The Internet has become the Russian LiveJournal. This service was established in 1999, an American computer programmer Brad Fitspatrikom for their colleagues, but quickly turned into a commercial project with a lot of users worldwide. Known that the first Russian LiveJournal users become programmer Ivan Matveyev (nick linker). Popularity in runet service acquired through the famous Roman writer Leybovu network. His first post appears in LJ 1 February, 2001 is noteworthy that for the message is still written comments.

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Concepts of mobile phones

concepts of mobile phonesIn Search of the Future

Great efforts hordes of designers and engineers focused on the invention of the phone tomorrow. And although, in fact, their work is akin to the work of fantasist operating skills developed boundless imagination, yet the creators of concepts based on solid technology, while still existent, but quite possible. The work they are strict on several fronts: Designers seek new ways to design concepts - unusual, comfortable, surprising, stylish, fashionable and even a little different from the decisions of competitors, engineers are also working on a technological concepts, the basic trend is the use of science and technology, even if it is not quite finished. This is undoubtedly important to ensure that future phones will not resemble today's, working as an independent lone geniuses, and creative units of large manufacturing companies. It is worth noting the success of the fantastic research company BenQ and Nokia, who regularly heartened fans very unusual devices. Although the invention of BenQ more surprised by their unusual shapes and solutions, the Nokia concepts represent peak technological ideas and scientific works of art, with the use of nanomaterials and advanced approaches to functionality.

But not everyone finds the designers and engineers can be characterized as successful - sometimes they are only fantasies, or a vain attempt to look into the future. And these works are unlikely to have any chance to translate «iron», because the commercialization of concepts is only possible with the support of phone manufacturers, and even then only if the concept uses the actual technology. Otherwise, be a regular picture on the cover of fashion magazine. Therefore, the development of large companies are much more likely to commercialization - they invented in the search for new ways of development, and in the event of a failure creating the prototype of today, the concept might be to postpone. A clear example can be considered a Nokia Aeon. The purpose of this entire industry is only one thing - perfection; vain and partly successful efforts to create an ideal, the perfect mobile device, which will capture the market and get huge profits. Only a single design concepts, which seek only to surprise another ridiculous idea of the public, a slightly glorified his name, followed by another trend. Major development is aimed at improving the ease of use through the phone once again, intuitive interface and ergonomic shapes. A very popular trend is to use atypical for the industry and innovative materials. For example, a very unusual is the use of wood in the manufacture of telephone housings. The steps in the field of nanotechnology will also be felt in the near future, reflected in the present as nanokontseptov. Convergence - the direction that gives good results in finding a new one. The term implies a merger of several functionally different devices into one, and this trend is very effectively used by designers was not the first year. Another major trend - fashion. This is an entire industry, pribravshaya to his hands and part of the mobile industry. Fashion trends are very strong influence on the appearance of new vehicles, as already emerging, and still under design. And this trend is likely to justify the most stupid idea only argument: «it is fashionable». Hence the silly mobile concepts, no one solved rebut and forget - ever since it might become fashionable. And the latest trend on the account, but not the last in importance - environmental friendliness and energy efficiency. Stocks of energy in the world ends, that raises questions of authors and concepts, adding as a result of some significant properties invented by the gadget. So, let us consider some interesting concepts for a variety of recent years tracked the trends and concluded - could Generalizing the idea of designers and engineers, we know: that the same will ring in our pocket after a few years?

. Telephone-alarm clock Snooze from Lorentz Wilma - is a fresh look at the convergence of the two devices. The fact that many people use the phone as an alarm, the feat of a designer to create this simple but ingenious solution. At the end of the device
is the display clock showing the current time. Night handy alarm clock, the day - an unusual mobile phone. And to make the morning alarm silence, lest ponezhitsya in a dream, and even a minute late for work again, he need only turn the «phone up».

. Perennial problem of combining a full QWERTY-keyboard and large display in a compact mobile device has been a very questionable decision in the device Scroll, which translated from Arabic means «book». And the truth: in the collapsed state of the gadget, combining various functions (phone, multimediapleyera, PC, HD-kamkodera, etc.), resembles a normal phone. However it is necessary to deploy the device halves, as between them reveals a flexible touch screen, which, besides the necessary information is displayed and full keyboard. Doubtful usability of the two-handed devaysa leads to the idea that the hands hold something like fall ever.

. The tree in electronics has always been material, not only ecological, but also exclusive. The last large-scale computing device, made of wood, were accounts. Since then, the wooden keyboard, mouse, shell, and monitors have become a luxury, unusual and very cheap. Therefore, the appearance of wooden phones can be considered only a matter of time. So the concept phone made of wood from designer Simon Enevera has all chances to translate «iron». For this elegant solutions worked well on the design, while not making any claims about the internals of the hardware, which further increases the chances of the emergence of a real device.

. Extravagant design sophistications aimed only at making the device an unusual result in the emergence of concepts such as the following. Meet: Mobile phone in the form-factor «package milk». In addition, the entire right side is a touch panel, to say nothing about it. Uncertain convenience - to wear with it, however it is safe to guarantee the constant attention of passers-by the holder of this devaysa.

. Design Concept of Need Teymera Koseli known that he was the longest. For many, this is undoubtedly a very important factor, however, put the device in the handbag or pocket to be very difficult. So, except for a distant competitors length, this development provided a double screen, one of which (very tiny) was created on OLED technology and can move on to another - wide - touch LCD-display. Thus, moving a small screen (the clock) in the upper part of the large, we lock the unit and moving it down - show «embattled». Which would be silly as it may seem, the idea is still very unusual.

. Symbiosis gloves, and the phone is reproduced in the concept of Glovephone. It's easy - on a palm placed buttons and a flexible monochrome display. Talking can be inserted into the ear with index finger, which is built in loudspeaker. Accordingly, the microphone is located on the palm of your hand to a maximum distance from the dynamics - the decision is very convenient, although seemingly unattractive. Integrating components into the tissue is possible even at today's level of development of electronics. Corporate chip concept is the challenge of saving in case a smart phone will determine the close quarters battle.

. Unexpected tendency of the prototypes of mobile devices has proved to the introduction of miniature projectors that can project a clear and vivid image on any surface everyday. Or like a concept phone from LG in the arm itself. The device, whose design was developed within the framework of Design the Next LG Phone, like the clock is mounted on the wrist. A small display on the phone only to dial the correct number - for the rest is embedded mini-projector that creates a picture on the back of the palm.

. The theme of ecology and respect for the environment also affects the trends in the design of mobile devices. An example is the Siemens Leaf of a series of Gigaset Eco Visions. The device is designed with a minimum consumption of electrical energy. The concept involves the use of energy efficiency hidden OLED-display and environmentally friendly materials to be recycled. As an energy source is planned to use sunlight. The nature of savings, together with Siemens!

. From the level of amusing absurdity invention Branko Lukic called Tarati. The designer believes that the future will lose the phone buttons and a full display. The result will be a frame with holes, putting in that finger, the user dials the appropriate number or letter. The idea of extraordinary and deserves respect. However, hopes for the realization of a concept little.

. Not all designers are trying to invent a telephone, which lives easier and more pleasant. Some, among them - Mark Schoymann by devices called Cryptex, think otherwise. An effort to complicate the lives of mobile users, the designer created a phone, lacking clean as the display and buttons. To dial the number you want to build the numbers in a vertical row, and then rotate the upper segment of the green tube. Interesting device supports technology and backward tactile communication, although this is unlikely to rescue the idea of unrestrained criticism of the ease of use.

. CUin5 - Concept Series Design Fictions of nebezyzvestnogo Branko Lukic. The author claims that his offspring are very practical - whichever way you turn your device, you can call from anywhere. However, with regard to ease of use beset vague doubts. Nevertheless, the concept is alive and very popular as an example of extraordinary solutions.

. From the level close to reality device design concept phone from Roberto Kuilesa. This device with a large touch screen on the entire front panel is equipped with a sliding touch keypad, emitting dim light. A striking example of outstanding design solutions, which is quite capable engineers. Whether embodied in such a beautiful concept gland, depends only on the interest the idea of producing phones. It would like to see something similar in reality.

. Onyx from Synaptics - tachpadov eminent manufacturer and touch screens - has the look, designed by design-studio Pilotfish. The device is a minimalistichny gadget without a single button - all management occurs through a wide touch screen. The concept was created as an example of the horizontally-oriented multitasking device with an unusual touch interface. Lots of action is implemented through a series of clicks, however, to send an SMS, for example, need much to hit your finger across the screen, and to answer an incoming call - just attach the phone to your ear. Given the profile developer, the concept could easily go into circulation in the coming years.

. BenQ Mobile division is also not lagging behind the trends of time. Their concept of Black Box is a black box, the front panel which takes the touch screen. Controls large and focused on the work of your fingers. Inverse monochrome color looks very fresh and original, although, if necessary, color display can display and high-quality
video. Design of the device has been award iF Design Award China 2006. Technically, the concept could be realized in the near future.

. Nokia 888 - the design concept of mobile devices from the Finnish manufacturer. The author of it is Teymer Nakinski - winner of the best design for the Nokia Nokia Benelux Design Awards. Like all brilliant, the concept is fundamentally quite simple - the flexible plate 5 mm thick. On the one hand, a color touch screen, on the other - embossed surface. A key feature of the device - the memory of the form. This devays can be used as a bracelet, bobby pin, and in general to give him an arbitrary custom form. The idea
wonderful, but so far nevoplotimaya. We can only hope that the Nokia 888 even in the distant future will come down the conveyor.

. A very unusual concept from Nokia and designer Kimberly Hu. Nokia Scentsory is the result of reflection on the future of communications. Fantastic gadget is capable of transmitting and reproducing smells, sounds, lighting, image, and temperature. Communicate with the help of this device allows a much better feel the atmosphere surrounding the caller, in the literal sense. Technically, the embodiment of this wonderful idea until very hard, but it is likely that the trend is the transfer of various sensations will evolve in the future.

. Shows two years ago, Nokia Aeon concept struck many - a stylish, thin and elegant «toy» two sensory displays seem somewhat surprising, elusive and fantastic. Today, this phone is no surprise, but the beauty and sophistication the device is not lost. And it is worth mentioning if only because the photos confirmed rumors that in nature there is a working prototype of Nokia Aeon, and soon that one of the most beautiful concepts can become a reality.

. And finally, the concept is amazing. The device, which many say «hopeless fantasy», and so would it be, if not the name of the developer. Meet - Nokia Morph. The Finnish giant spends a great deal of effort on R & D - research and development, and concept of this device was created by Nokia Research Center in collaboration with the University of Cambridge, so that the scientific approach is guaranteed - all «fantastic» nanotechnology, the device uses a lot of whom are at the stage of development and in the near future may become a reality. Nanotechnology will help manage the physical properties of nanostructures and materials, and ensure that the concept embodied in its functionality. So, Nokia Morph is a semi-flexible touch screen, with some unusual abilities.

1. The extraordinary flexibility. In the unfolded form of the device is comparable in size with a glossy magazine and it is able to replace the e-book, a laptop computer or video player. However, slight hand movement devays rolled to the dimensions of a small cell phone, plenty of talk of who could wrap his hands around the flexible body, turning to watch bracelet. This flexibility of the device - it is not just an opportunity to change shape - a device knows when to change form, and can respond to these events.

2. SAT. The concept involves using just a couple of devices - a flexible sheet-equipped satellite, combined with wireless tablets - a nice clip with a small display, speakers and microphones. Clip complements some of the functions of the device and used as a headset. As a very attractive appearance, it can be used as a fashionable gadget.

3. Sensitivity. It is assumed that the lateral surface of the device would be odor sensors (the content of various chemicals in the air). This will reveal, for example, the freshness of the product, waving to them as a fan, side by side.

4. Energy efficiency. Care for the environment and energy consumption is not just fashionable, but necessary. Therefore devays can boast not only the low energy consumption, but also such nice features as a charge from the sun. The rechargeable cell of the nanotubes will collect and store solar energy.

5. Self. The device will use supergidrofobnuyu surface secured again, the use of specific nanomaterials, it is effectively ugly water.

6. Rastyagivaemost. Ironically, the nanostructures the concept implies the possibility of a small stretcher that provides opportunities for non-destructive bending and deformation. Trifle, but a pleasure - similar by tissue, the gadget even more close to the device ideal for use.

7. Transparency. A transparent flexible electronics consists of the elements, the amounts of which are so small that the human eye does not notice them. This leads to believe in magic and forget that in the hands of highly technical gadget - it looks just as «live» sheet of paper with fantastic qualities.

8. Tactile output. Technology tactile output is about to become an integral part of the sensor interfaces, finally persuading skeptics of the superiority of sensory input on the button. The concept, of course, involves the use of tactile feedback and provides extensive naoschup interface elements, changing depending on the context.

9. «Odevaemost». The use of modern electronic devices as a fashion gadget - a real trend. However, the concept of being entirely polymorphous devaysom may provide hitherto unseen ability to personalize. For example, installing on a desktop textures seamless with a wardrobe, you can easily turn the device in the fashion of the toilet - a bracelet, bobby pin or a clock.

Nokia Morph delights, but it is a convenient device for everyday use, with such fantastic features in the next ten years edak will remain in the minds of developers. Nevertheless, researchers of the Nokia and Harvard can not deceive us - Nokia Morph is an even and slightly distant, but still the future of mobile devices.

Made in Mind

So, plenty filled fantasies of big companies and independent designers, you may notice a few trends everywhere. Nemaloveroyatno that over time they will be progress and a very noticeable impact on the future shape of the phone.

1. Minimalism and simplicity. As you can see, a lot of concepts very minimalistichny design. The idea is quite understandable and useful, it is already a huge number of phones and mobile devices are very simple - only the minimum necessary authorities. Fashion on an eerie number of buttons deterrent mere mortals, was a fact. The fact has already been accomplished and a great value. The motto of the future devices: simple - better. Brevity inherent blase informative smart devices - otherwise you can not, because the sink in the sea functions. And this trend is drawn to the next.

2. The touch interface. Only this way of writing really brings the intuitive interface, where you need to click on something that is relevant, and not understand what kind of the same conventions allows for the desired action, whether it be buttons or gestures in front of the camera. Touch interface has now ceased to be a fashion and becomes a valuable need in the future, this trend will worsen and grow. Adding technology inverse relation to the tactile touch screens, which is already on the end of the stage of development, will allow mobile devices to make a big leap forward and finally defeat the buttons. Other problems sensory interfaces (erroneous operation, increased zagryaznyaemost, etc.) will be decided on a course and not become an obstacle to conquering the world of portable gadgets.

3. Wireless Headsets. Seek the design of many concepts do not hold the «ideal phone» to your ear, so the next trend will be using all kinds of wireless headsets. Will dominate with popular Bluetooth standard, or to replace it will something better - a topic for another study, however, one can say precisely: a wireless headset come. Best sound quality in comparison with the body dynamics, improved ergonomics, diminutiveness security (due to free-hand) - a set of indisputable advantages.

4. Convergence and functionality. In describing the considered devaysov I tried to use the concept of «mobile», not «mobile». I think this is understandable, because now those gadgets that allow us to communicate with friends and family, can do much more than just voice calls. Normal has become integrated into a compact body of the device and the phone, and camera and media player. Over time, the trend will develop further, and mobile devices will have the functionality of the phone only as a fraction of its almost unlimited capacity.

So, what awaits us in the future? Compact and lightweight, easy-to-use, functional and productive apparatus of abilities which will have the opportunity to make calls - this is the answer. Never mind that many of today's gadgets have already met this description - the future devices will still be better than today. No one knows how they will look and be able - and few would dare to predict where the same zavedet our imagination and ability of developers. Of course, it is hoped that the phone is the ideal future would look like on the Nokia Morph - the beautiful fairy tale in the world of high technology. However, we as end users need only one thing: by all for watching, occasionally voting for purse trend. In any event, live - see.

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Wednesday, February 4, 2009

Advertising in social networks: Features

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands.

social network
Readiness for advertising revealed

According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries, approximately 83% of Internet users have ever watched online video, 72,8% - read blogs, more than 63% - use the site fotohostinga, and 57,3% -- regularly found in social networks. The number of visitors to sites such as Facebook, MySpace, YouTube and is growing. Just last week Facebook announced that the number of users exceeded 120 million - the figure rose to 30 million over the past four months. While in the past year and a half the most rapidly growing local social networks - in the national domain zones, and in national languages. In this study another marketing agency - Razorfish - shows that users of social networks are not afraid to advertise. On the contrary, they are products based on advertising and on the basis of recommendations received by them in social networks. 76% of respondents stated that they did not object to advertising on Facebook, MySpace or other social sites that they visit. 49% stated that shopping, finding a social site recommendations, while 40% bought, just saw it advertising. Experts Razorfish sure: people in social networks not only communicate, but also look for information - hence, the interested companies simply must give it to them - for their own profit the same. These additional marketing agency - American Cone - show: 60% of Americans regularly interact in social networks with commercial companies. Almost 93% of voters at the agency respondents felt that business was present in social networks. Networks, in turn, must provide services that help customers solve problems and offer new products and services.

Advertising Web 2.0

It is estimated the research company eMarketer, on the basis of the current year on advertising in social networks will be sent $ 1.4 billion about $ 1.8 billion will be spent in 2009. Of course, due to financial crisis, the growth of this market is now slowing. But eMarketer notes that the trend is ascending. Advertisers integrated into social networks in a variety of ways: place the standard advertising, contextual advertising, create pages for their corporate brands and products, conducting various PR-campaign.

EMarketer senior analyst Debra Williamson Ago said: «The social network is unique in that give companies the opportunity to directly interact with consumers. For example, if a company creates a page of its product in the social networks, consumers can write to her comments and reviews, ask questions and interact with each other to discuss the brand or product. Consumers can also become «friends» and «fans» product or brand, and agree to receive regular updates via email or through their profile on the network ». Large companies already use Web 2.0 technology on a full reel. For instance, Visa has established its own business network on Facebook, to help develop small businesses. HSBC has created its own business network, in which customers interact through blogs, forums, and video sharing. In 2005, IBM became the first multinational company, running corporate blogs. Today, IBM has thousands of blogs, covering all areas of the company. Cisco Systems has 12 blogs of various orientations. General Motors is using blogs to communicate directly with their customers on any topic ranging from design to environmentally friendly technologies. Nike created a social community, attracting athletes and offering sponsorship. Dell is actively trying to attract the attention of consumers through social platforms, among other things the company owns its own island in the virtual world of Second Life. Fujifilm has recently launched a social network to create a community around their new camera. Jeep communicate with consumers via their profile page on Flickr, MySpace and Facebook. It is the original draft, it is very popular on YouTube, has launched a company Blendtec - manufacturer of mixers, blender and other appliances. This is expensive and successful video «Will It Blend?», In which the company blender grind all subjects ranging from cigarette lighters, shoes, and hockey washers and finishing with modern hi-tech-gadgets - for example, iPhone.

A study

It is obvious that advertisers do not have denutsya of social networks. But while skills in this mediasrede they have very little; companies until it is difficult to navigate and implement profitable strategies. Debra Williamson of eMarketer Ago acknowledges: «In general, companies are still thrilled social networks, because earlier this tight interaction with customers they did not have. For them it is a challenge, because the openness of consumers in social networks is the reverse: they say everything that people think, and companies do not always like such reviews. Therefore, when the company is too straightforward attempt to promote something, the consumer is often openly critical reaction ». In turn, the vice president of Internet company Six Apart Olivier Crash said: «In most cases, the primary goal of the company - in the social network, or through widgets - just to attract attention, to compel the consumer to remember her, to convey information, make it go to her site . Tactics is effective in combination with traditional methods of advertising - television and outdoor advertising. However, companies do not have to be straightforward and intrusive, their actions should entertain the user, to simplify the interaction and to offer content, rather than the bare product ».

But «of non» company still poorly prepared to conduct extensive marketing campaigns in social networks. An independent analyst on social networks, I am sure Eric Polsen: «At this stage the companies are still some concerns that are more closely associated with has not yet been organized by the principles of working with sotssetyami, as well as the lack of data and research. I would advise companies to do a thorough sociological study before «dive» social network. In the first step is to examine the culture-specific resource and the applicability of their own goals ». Experts warn us of the desire to use only traditional advertising. Thus, according to experts Razorfish, success in social networks will be companies that will be able to blur the boundary between advertising and content. This content and will serve as advertising.

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Google Chrome, in theory and in practice

Google ChromeThis year has proved to yield quite serious news browser. Suffice it to recall that they were just a few months ago, we met a long anticipated release of many Firefox 3. And there in the early autumn of us proposed a preliminary version of the new pretender to storm Olympus market Web browsers, many have rushed to define a firm place in the group leaders. It is about Google Chrome.

Started a new web browser, as it should be, in an atmosphere of heightened attention. He was not offended Note: news items, blogs, reviews, and all that - in the first days. The first reviews were written, as they say, hot pursuit, of course, interesting, but often sinned monotonous - repeated rows of press releases, discuss the characteristics of a pair of triple-interface. In order to experience the strengths and weaknesses in the application, to determine his place in his own «Arsenal» Online tools needed at least for a while. According to folk wisdom, it is necessary to live their minds, so let's try to understand themselves as new Google may be useful to us in networking. Here and now, not ever after, with the favorable location of the planets.

Brief description of Google Chrome

Well known formula, under which the vast majority of users will work with the application pre-installed on your computer. In this circumstance usually writes off the success Internet Explorer, supplied with Windows. Do not forget that «donkey» is constantly evolving, and many users really does not make sense to look for alternatives. In such a situation it is necessary to attract potential users. First, they should be interested - enough to find and download the browser. Secondly, it must offer them something that makes noticeably better than competitors. The process of installing the browser is simple and transparent. In addition to the main program, Chrome can put in startup application checks for new versions and updates to the browser site. The interface of Google Chrome is built on the familiar to Mozilla, Opera, and now - and even Internet Explorer 7 tabs. At the start page browser default image thumbnails are the most frequently visited your pages. The list is updated on a regular collection of statistics on the user's surfing. Note the convenient grouping of bookmarks - if we open a link, then bookmark this new page will be located next to the bookmarked the original page. Note presence of a «incognito» - in the browser stores the information on visited Web pages, as well as attempts to conceal information about the user's IP. There is a built-manager, support for the protocol FTP. Design workspace browser pointed minimalistichny. There is even the familiar toolbars and access settings are available through a single button, located to one side of the address bar. This line of multifunctional: in addition to its direct purpose, it works as a search string. By default, this is, of course, Google, but have to pay tribute to - you can also add their own search engines just as it happens in Firefox. Moreover, the first time you open Chrome offers to import not only the traditional bookmarks, passwords and history, but also search plugins Firefox.

Google Chrome and Mozilla Prism

As Google clearly have for example not operovsky approach «all in one», and the model of Mozilla Firefox: lightweight web browser and additions that will implement the necessary functions of specific users. However, as these supplements some time in the future - just announced the possibility of their creation. As a result, the picture is mixed. Since at this point realized a modest features, and more than likely prospect of massive improvements (but what else can we expect from the program, which appears in the output data is not even version, but the build number?) Google Chrome unlikely to be able to replace the role of the key browser recognized leaders. So what, in his charge Khalifa level for an hour or toys for a few days?

We will not hurry - it is not that easy, and Google Chrome has a secret weapon that can be raschehlit only one click on the item «Create application shortcuts» menu in your browser's settings. This arhipoleznaya button on the desktop, Quick Launch or the Start menu shortcut for the currently active online application. This is not just a shortcut to a Web page. Run this application in the interface is Spartan - from Chrome, it remains the only title of the window. There is not even the address bar - the area of the window is fully web-based applications. Google Chrome becomes nothing more than a kind of framework for the online service. In Internet Explorer and Opera are close in functionality of yet. And the community is Mozilla / Firefox already has a similar tool. This project Mozilla Prism. Attempts to combine desktop applications and online services into one convenient platform is generally in favor. Microsoft and Adobe to include the development of Silverlight and AIR, to combine the best features of Web applications and desktop programs, among its priorities. In short, the raison d'être of such platforms is to increase the convenience of working with web applications on the local machine. Now more and more programs in one way or another referred to the appropriate web service. Platform AIR, Silverlight and Prism is just trying to bridge the gap between local and web-based application, withdraw some of the limitations caused by the work of sophisticated web applications in standard browsers. In developing Prism apparently used the principle of «the simpler, the better», not trying to impress the audience sverhvozmozhnostyami, but rather worrying about simplicity for the end user. As a basis for development of the project was taken WebRunner. Prism uses the core of the browser Firefox, with its usual user interface - its content is fully at the mercy of developers working in environments Prism applications. Not stopping at the technical nuances of, say, that from the perspective of a user starts using the Prism Web applications look like normal local window.

In practical terms, the first candidates for conversion are Web services for users to keep on your desktop, open multiple browser windows. This web-postal, online aggregators RSS, various information services of all kinds Pages «vebdvanolnyh» projects. The following candidates - online office applications. Freed them from the browser, we get the opportunity to launch this online with a click on the shortcut Prism or Google Chrome. Let trifle, but helps save valuable working seconds. As soon perceive Google Chrome as a direct competitor working browser for everyday browsing, and you begin to look for it in terms of work in online applications, all at once become to their seats. This is really handy «Frame» for web applications. From this point of view of another perceived minimum instruments in the interface - the browser as it is in a «stand» and does not distract from the open pages, which have enough of their own tools and panels. It is tolerant of lack of «poleznyashek». For the «framework» is not it, and the ability of the Web applications: a browser-supported technology, speed and stability of its work. Let's start with speed. Suppose that there is no election, even blocking the images, or other usual functions.

But look at the action on the V8 engine, we can now. Heavy web services really quickly opened, and it is noticeable by eye, without a stopwatch. Own guglovsky online office simply flies. Very, very good look at Google Chrome and other services, is actively using JavaScript / AJAX. And now we are seeing in the News of the Firefox developers that speed applications in the future, release 3.1 will be given special attention ... Now, about the reliability. As is known, for each opened tab, Google Chrome creates a separate memory process. This increases the stability of the system as a whole due to the fact that one tab of the error can be closed without prejudice to the other and did not catch away for the entire browser. In some surveys it is possible to meet concerns about the increased requirements of Google Chrome to memory caused by this architectural feature. Indeed, looking at Task Manager in the active work with Chrome, prizadumatsya fit. But even here, if Google Chrome as a framework for applications that are solved by simple changes in the perception. Working with labels Google Chrome, we have, in fact, opening more than one browser, and several different applications. And it is quite another matter - few who come to the head fold the amount of memory used on your computer in several local programs and to blame on this basis ogulom all developers to increasing demands for operativke.

Let the summary results of our review. Setting in the main browser program with a version 0.2 at least recklessly. The most practical use of Google Chrome so far - is its exercise to create shortcuts of your Web applications. A similar problem is a draft and Mozilla Prism. Comparison of «Prism» labels and Google Chrome is in favor of a newcomer. Horse Firefox - its complement - in Mozilla Prism is out of the game, but the performance of Google becomes noticeable, as they say, the naked eye. In my case, Google Chrome has safely replaced on the desktop shortcut is Prism. His perspective - in close integration with online services. If developers really be able to solve this problem on the head better than competitors, the future of Google Chrome, you can not worry.

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Crisis and semiconductors

semiconductorsIt would be strange if the global crisis must not bypass the semiconductor industry - one of the largest industries in the world. In recent weeks, various analytical agencies have issued a number of estimates and projections relating to the world market for semiconductor products. Of course, the evaluation of these different, but we, in turn, will try not only to review the agreement, but as something to bring them to a common denominator.

All analysts, without exception, recognize: the current economic crisis is already having a significant adverse impact on the semiconductor manufacturing industry products. According to Gartner, the growth of global semiconductor production market in 2009 is expected to be 1%, which is about 7% lower than earlier projections. Earlier in the III quarter of this year, experts from the agency predicted that the income of producers of semiconductors in 2009 will grow by 7,8% compared to 2008-m and reach $ 307.7 billion now Gartner analysts have adjusted the growth of this market in 2009 to $ 282 billion ( lower at $ 25.7 billion). Growth in 2009 by only 1% more than in 2008. Despite the proven expectations of III quarter of 2008 (quarterly growth rate of the semiconductor industry accounted for 5%), projections for the IV quarter continued to fall. According to Gartner, revenue in the semiconductor industry as a result of 2008 will grow only 2% to $ 279.4 billion, in turn, the company IDC, in its analyst report notes that the volume of shipments of microprocessors for PCs in the III-rd quarter of 2008 again reached the record levels, however, the prognosis for the last quarter of 2008 and for 2009 not obvious. Volume shipments of microprocessors for PCs in the III quarter has grown by 14% as compared to II quarter and 15.8% as compared to III quarter of 2007. This significant contribution to the work of industry, introduced a new microprocessor for the Intel netbukov - without it, the volume of shipments grew at a quarterly 8.3%, and for the year - at 8.7%. The volume of the market in monetary terms, reaching $ 8.3 billion (quarterly growth of 7.6% growth for the year 4.1%). Supplies of Intel and AMD in the III quarter were at a level slightly lower than typical for this period. If you look at segments, growth in the segment of microprocessors for mobile PCs have been higher in the segment servers - sluggish, say analysts IDC. Intel, on the basis of block III is the leader in market share 80,8%, AMD took 18.5% of the market, and Via Technologies - 0,6%. Due to good market performance during the first three quarters of this year and a large volume of sales Atom IDC raised its forecast for growth of the market for PC microprocessors in the current year up to 18%. Nevertheless, because of the anticipated weak demand and uncertain forecasts from Intel and AMD analysts give a conservative forecast for the volume of shipments in 2009.

Company iSuppli analysts also believe that the financial crisis will cause a slowdown markets semiconductors and processors. As iSuppli has reduced the forecast of market growth of semiconductors in 2008 from 4% to 3.5%. The company is also confident that the microprocessor market will grow by only 0.4% instead of previously planned 2.7%. Analysts believe that the financial crisis impact on several segments of the market of semiconductors. In particular, they are confident that the demand for consumer electronics, as well as many producers are unable to obtain loans for business development. In the past month, analysts iSuppli also reported a reduction in forecast sales of chips in 2008. They estimate that this year sales of $ 280.1 billion that will be at 3,5% higher compared to last year. The last adjustment was in August - up to 4%. Over the next four years (2008-2012 gg.) Market continues to grow, but insignificant rate - about 6%. Vice President Dale Ford, iSuppli commented so happens: «The financial crisis affect the semiconductor market is gradually and completely. In the first stage, from buying new electronic equipment declined banks. In the second phase, more importantly, the crisis has touched the corporate sector. Most companies can not borrow, and therefore their leaders decide to save, including the equipment. The third and final phase of the crisis has reached the ordinary users. This segment of consumers is the most extensive and most important ».

Financial statements and projections chipmeykerov confirm analysts' fears. Even the largest manufacturer of processors - Intel - officially acknowledged that the crisis could adversely affect its business. Smaller producers, however, have much worse. Thus, the largest contract chip manufacturer TSMC (Taiwan), said recently that he expects 20% decline in demand for its products in the IV quarter of this year. President and Dutch NXP Semiconductors CEO Frans van Houten said: «The financial crisis and market semiconductor components have caused the rapid decline in demand by the end of III quarter, particularly in the areas of automotive and consumer electronics. We are convinced of the need for deliberate action and reduce costs - this will prepare us to work in difficult market conditions ». According to the published report did not so long ago, the sale of NXP in III quarter decreased by 4.2% compared to same period last year. The supplier expects demand for its chips in the IV quarter of an additional 8-14%. The losses of American manufacturers of chips Micron Technology for the quarter ended August 28 amounted to $ 344 million and net loss for the entire 2008 fiscal year reached a level of $ 1.6 billion and led to such disastrous results as the time the flash memory, demand for which declined significantly. Both companies are part of the top 15 largest chipmeykerov (annual rating iSuppli for the last year). Incidentally, referring to Intel: the representatives of the corporation told about what exactly the impact of economic crisis could have on the company's activities. Possible negative effects discussed quite a lot, but there are key among them: - the delay of release of different products because of problems at major suppliers;
- The inability of buyers to get loans for the purchase of products that leads to a decrease in sales;
- A decrease of investment in the company.

In addition, Intel said that, judging by the III quarter sales, the demand IV quarter should be very good, but the global economic situation could make their adjustments.

A separate issue - the global market for NAND-memory. The research company iSuppli, in its updated forecast he predicted further decline. At the end of 2008, its volume reduced by 14% to $ 12 billion in 2009 - at 15% to $ 10,2 billion Former iSuppli forecasts were more optimistic: a reduction in global industry revenues by 3% in 2008 and an increase of 12% in 2009. As noted in iSuppli, in this year's market NAND-memory for the first time may show negative growth. According to the research company, the majority of consumers have already received the needed volumes of USB-drives and flash cards and do not intend in the near future to acquire storage size. In such circumstances cease to work effectively and tactics to reduce prices, worked until recently. However, as predicted in iSuppli, reducing the cost of memory continues. In 2008, the average cost of 1 Gb NAND-memory decline by 62%, and in 2009 - a further 50%. Meanwhile, falling prices for flash-type NAND specialists called «secret weapon» Corporation Apple, allowing it to retain profits at the level of higher than expected earlier. Due to the negative trends in NAND-market Apple can improve profitability and increase the amount of memory produced by devices - like iPod and iPhone, and laptops. In particular, they can make greater use SSD drives instead of traditional hard disk drives - the first step in this direction Apple has made, presenting the possibility of optional equipment Disk SSD Laptop MacBook Pro.

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Panasonic + Sanyo =?

Two of the world's largest manufacturer of consumer electronics - Panasonic Corporation and Sanyo Electric - are preparing to merge. While correct to say that Panasonic is planning to buy Sanyo Electric - the transaction must be completed before the end of the year. However, interestingly, the two companies announced the opening of negotiations, only a couple of weeks ago - that is, everything will happen very rapidly. The company has already established a working group which will discuss the details of upcoming transactions.

Panasonic SanyoIn this regard, experts note that the main interest for Panasonic Sanyo represent developments in the production of batteries, as well as exclusive solutions associated with mass production (logistics, etc.). If the transaction is successful, Panasonic will be able to become the largest manufacturer of electronics for the Japanese market. Annual income of the combined company will exceed 11 trillion yen ($ 112 billion). According to danym, Panasonic intends to repurchase shares Sanyo, owned by Japanese banks Sumitomo Mitsui Banking and Daiwa Securities SMBC, as well as the U.S. Goldman Sachs. Moreover, as explained agency Bloomberg, after the completion of the transaction Panasonic has no intention of changing anything in the Sanyo: the company will retain its name and its staff - jobs. According to several Internet media, Panasonic Corporation has already secured the support of top managers of a competitor. It is now up to the board of directors of Sanyo, after the meeting that the company intends to announce that, in principle, agreed to the deal.

Panasonic will be able to then proceed to a financial assessment Sanyo and begin formal negotiations with three of its main owners - banks, Daiwa Securities SMBC, Sumitomo Mitsui Bank and Goldman Sachs. The point is that in 2006, Sanyo, incurring heavy losses, they sold the preferred shares, which amount can be converted almost 70% of ordinary shares. Analysts and customers welcome the merger of Sanyo Electric. «Sanyo is in a strong position in the market for the production of batteries, including lithium ion batteries. If the companies merge, the business will become even stronger », - FT quoted a recent statement by Mitsuo Kinosity, Executive President of Toyota Motor. These batteries are used, inter alia, in the car Prius - hybrid model produced avtokontsernom. Meanwhile, the merger of Panasonic and Sanyo Electric will inevitably entail a redistribution of the world market of consumer electronics. It can be assumed that most of these developments affect of Sony and Samsung, which has so far also controlled large segments of the market.

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IT-business: the days of the crisis

Today, before our eyes, some IT-corporations are fighting fiercely with the world financial crisis, others are preparing for it, and others - did not notice. But the crisis in one way or another, directly or indirectly, but affects all. Let's see what is happening to whom.


IT businessThe State of Apple in the 2008 fiscal year increased by 10,400 workers in total employment - he was a 48% higher than it was in late 2007 on a fiscal year. Fiscal year ends in September, Apple, and as of September 27, the company employs 32 thousand employees in full-time and 3,100 temporary workers on contract. 8 thousand employees engaged in the Apple retail stores, which for the year increased by 50. Has also increased and the amount the company spent on research and development (research and development - R & D). Now this amount is $ 1.1 billion - a 40% increase over the previous year.

Revenue grew by HTC of 22,4%, reaching another record of $ 489 million Such huge profits have been ensured the launch of new models, the main one being a smartphone T-Mobile G1. Profit for the company 10 months of the year was $ 3700 million, which is 30,8% more than during the same period last year. Despite the instability of the global economy, the company HTC is building a very optimistic plans for their income. Thus, for the IV quarter of 2008, HTC is going to earn about $ 1.5 billion

The company nVidia has summed up activity in the III quarter of 2009 fiscal year, which ended October 26. NVidia's revenues for the last three months amounted to about $ 898 million a 20% lower than for the III quarter of fiscal year 2008, when the company's revenue reached $ 1.12 billion nVidia Quarterly profit for the year dropped by almost 4-fold. If last year the company received $ 236 million net profit, then this it fell to $ 62 million According to statistics of Jon Peddie Research, in the III quarter of nVidia controlled 27.8% of the world market of graphic accelerators. In the second quarter of the share accounted for 31.4% of the industry. Despite the decline in revenue and profit guidance nVidia the results of the financial quarter ended on a positive. The company stressed that the recently launched high-performance graphics accelerator for the 55 nm technology. This should help nVidia strengthen market position and return the lost position. In addition, the company presented its first set of system logic for notebook processors based on Intel. Among other notable events of the quarter highlights the announcement of nVidia GeForce 9400 integrated accelerators and 9300, a powerful mobile Quadro FX video card and specialty card Quadro CX.

Despite the economic crisis, the overall sales and Foxconn Electronics Foxconn Technology were higher than expectations and set a record. According to Foxconn, the sale of products in the markets and electronic networks have shown outstanding results, plus steadily rising sales of PC products, and this has allowed Foxconn in October to earn $ 5.2 billion, which is 7.63% higher than in September. Thus, the annual sales growth Foxconn at the moment is equal to 29.13%. As for the future, the analysts expect, and in November, and further growth in December sales, but is unlikely to be able to achieve annual growth of 30%.

Meanwhile, Apple and Dell began fierce struggle for the wallets of consumers. According to a new study of pre-consumer intentions conducted by ChangeWave, two-thirds of respondents willing to buy a laptop within the next 30 days, going to dwell on the MacBook or the Dell. Interestingly, the number of supporters of Apple and Dell almost equal: of the 3699 respondents intending to buy a laptop, 33% gave their preferences MacBook, and 33% - Laptop Dell. As noted in the ChangeWave, the popularity of these brands is due to the recent update MacBook lines and the traditional reputation of quality products manufacturer Dell. ChangeWave Experts also stress the fact that these data can not illustrate the state of affairs in the industry in general, because the consumer market accounted for only about 20% of sales of Dell. However, according to a study, the proportion of respondents intending to buy a computer this year, the lowest in the last few years. Thus, only 8% of the respondents are going to buy a laptop, while last year it was 11%.

Some manufacturers of LCD panels will close some factories, if the ratio of their use by the end of this year will fall below 50%. Noted that such a scenario is very likely, because almost all manufacturers of LCD modules has reduced production volumes in an attempt to counter the drop in prices for their products. Thus, the utilization of factories, a leading Taiwanese LCD panel manufacturers AU Optronics (AUO), on its own assessment of the company by the end of IV quarter is unlikely to exceed 70%. Another Taiwanese manufacturer of the world's leading industry - Chi Mei Optoelectronics (CMO) - expects that its factories will be loaded to end the quarter at 60-70%.

A contract prices for DRAM chips fell in the first half of November, another 10%. This is connected with the lowering of wholesale prices and release to the market DRAM module suppliers Brand chips. Contract prices for the main product - 1-Gbit chips DDR2 - fell to $ 1.19, which corresponds to almost 50% compared with prices in the first half of this year. In the market of 1-Gbit DDR2 memory chips currently cost less than $ 1, while still in the middle of this year's price was within $ 1,8 - $ 1,9. Stop the decline in prices has not helped even the reduced production to 10-15%, has recently undertaken a number of manufacturers of DRAM. According to sources, reducing the contract price will continue until such time as to stabilize and begin to recover wholesale prices.


The company Nokia Siemens Networks intends to dismiss a 1820 people. A reduction will fall mainly to staff of the Finnish and German offices. Upcoming dismissal will become final stage plan for Nokia Siemens to reduce the cost of 2 billion euros. Under the leadership Nokia Siemens, the work will lose 750 employees in Finland, 500 - in Munich, 500 - in Durahe (Germany), about 50 people - in Egypt, and 20 people - in the USA. According to the company to make such decision, forcing a difficult situation in the telecommunications market. Nokia Siemens Networks is a joint venture between Nokia and Siemens, in which both companies have equal shares. The activity of Nokia Siemens beginning in April 2007, not having to turn around the company launched an ambitious program to reduce its staff. This program provides for the dismissal of approximately 9,000 employees, aims to improve by the end of 2009 operating margin of 10%. At the end of September, Nokia Siemens office had 60,000 employees.

Apple iPhone 3G has become the most sold mobile phone in the U.S., the site AppleInsider, citing the research company NPD. Earlier, top best-selling cell phones in the U.S. for three years headed the Motorola Razr V3, squalid now into second place. Third place in the ranking of the most popular cell phones USA got Blackberry Curve. The fourth and fifth places were taken, and LG Rumor LG enV2 respectively. Previously published record company Strategy Analytics on the sales of cell phones in the U.S. in the III quarter of this year. At the end of the quarter the company Motorola for the first time since 2004, ranked second in sales of cellular phones in the U.S., giving the top line of Samsung.

It does not pay attention to the crisis Nokia. The site has a list of ready-to-run models of the company. For example, a phone, code-named Corolla - 8-megapixel device with a semi-QWERTY-keyboard, 3-inch VGA-display and 8 GB of memory, which should appear on the 11 th week of 2009. Furthermore, drew the attention of model Madeleine (phone side QWERTY-keyboard), as well as sensory aids IP08 (widescreen phone with QWERTY-keyboard), Ivalo (3,5-inch screen and 32 GB of memory) and Eitri (QWERTY - phone with a screen 3.5 inches and the resolution of 640x350).

Goskorporatsiya «Rostehnologii» became the owner of 25,1% of the shares of the Cyprus company WiMax Holding Ltd., Controlling Ltd. «Skartel» - the first Russian operator of the wireless Internet-based Mobile WiMAX. The statement was made by Director «Skartela» Dennis Sverdlov, and representatives goskorporatsii. The deal will not be disclosed. However, the assessment of experts, it has a minimum of $ 75 million, writes the newspaper «Kommersant». According to the «Kommersant», the existence of the company «Skartel», acting on the market under the brand name Yota, became known in May 2008 In September the company announced the release of the regional markets, and plans for three to four years to cover 40 cities in Russia, investing the development of a billion dollars. Mobile WiMax technology allows you to access the internet even if the user is moving at a speed of 120 kilometers per hour.


The company Microsoft is trying to intercept the transaction with Verizon Wireless with its rival Google. Google is negotiating with Verizon Wireless that the Internet search engine company's installed by default on all the phones Verizon, and Microsoft, in turn, provides manufacturers of mobile communication devices a similar deal, but with more favorable terms of the division of profits from online advertising. Representatives of Verizon currently considering the terms of deals with both companies and have not yet decided which to choose. Russian online-shop for legal digital music announced the commencement of sales of the music catalog of the world's third-largest label Warner Music. Users became available more than 100 thousand songs from the catalog of Warner Music, which - as the recent musical innovations, as well as tens of thousands of tracks from the back-catalog of the label. Sergei Sichkar, director general of, both commented on the deal: «We have set ourselves the task to give users the maximum amount of music, which is in the world. To achieve this, we do not stop at nothing - not the need to integrate the technical platforms of rights or to challenge the issuance of licenses for protected content, nor the need to organize a difficult process of clearing copyright for the newly acquired product».

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Apple: what happens to apples?

With Apple, as usual, there is a lot of interesting and controversial - and sometimes just strange. I'll start with the fact that Apple has recently unveiled the results of its work for the 2008 fiscal year, which ended Sept. 27.

Just figures

At the end of 2008 financial year turnover increased by 37% on the previous year. Net sales rose to $ 32 billion compared with $ 24 billion in 2007. Gross margin remains relatively stable last year and is 34%. At the same time, the company does not exclude the lower gross profit in 2009 to 30%. In the 2008 fiscal year, sales of computers Mac reached 9.75 million devices, up 38% on the previous year when the figure stood at 7 million computers now occupy the most significant place in the structure of revenue Apple. At the end of the fiscal year, revenue in this product segment totaled $ 14 billion with an annual increase of 38%. The company noted that sales of mobile computers MacBook demonstrate strong growth.

The share of notebooks accounted for 62% of the total supply of computers. During the past year, revenue from iPod sales was $ 848 million, an increase of 10% compared to last year. Apple increased its supply of iPod players to 54.8 million units (in 2007 it sold 51.6 million devices). IPhone sales amounted to 11.62 million units. At the end of 2008 fiscal year, the level of retail sales of Apple made $ 1.3 billion - a 53% increase over the same period of 2007, average revenue from a retail store was $ 29.9 million year earlier the figure was $ 23.1 million In 2008 Apple opened 50 new stores, 19 of which came outside the U.S. - already have, even in China. During the period 2007-2008. company added to their bank accounts to $ 9 billion, and now the total is $ 24.5 billion Regarding projections for the future, despite a fairly stable position, Apple, and the increasing interest in its products, the companies anticipate a number of possible negative factors for further development. It was expected that because of the financial crisis will decrease the level of pre-sales, as the precarious financial situation could affect the financial results in the first half of 2009.

Competition elephants

His main competitor in the Apple believe, incidentally, a corporation Microsoft. Steve Balmer, seems to think so too. Competition Apple and Microsoft are not only in advertising - the company has long position their products, matching their competitors. The notorious «I am Mac» and «I am PC», seems to have shifted to another, more serious realm. From time to time, top managers of Microsoft makes a very unflattering about the prospects of the products Apple. Painstakingly created the impression that Apple has not seen by Microsoft as a competitor. However, independent experts, analyzing the financial performance of both companies, concluded that progress on some of Apple items, even exceeded those of the Microsoft.

On the one hand, sales of computers and servers, the company Apple has not yet occupy a considerable share of the global market. The market share of computers and servers, owned by Apple, is too small - the company owns about 5% of the market for PCs. However, the site AppleInsider has compared the financial performance of these companies, and came to interesting conclusions: Apple have a lot more cash than that of Microsoft, and its profit is about 75% profit software company. In concrete figures, it looks like this: for the quarter ended in September, Microsoft had received proceeds of $ 15.06 billion, its net profit - $ 4.37 billion, while cash reserves, cash equivalents and short-term investments totaled $ 20.7 billion financial indicators Apple are as follows: $ 7.9 billion revenue and $ 1.14 billion net profit. This reporting does not include the results obtained from the sale of iPhone. These data are not included in the reporting rules of GAAP. Accordingly, the total revenue Apple is $ 11.68 billion and $ 2.44 billion net profit. The company also reported that the amount of cash - $ 24.5 billion Apple Sales for the quarter was 48% higher than sales volume, as calculated by GAAP, net profit - 115% higher than reported under standard accounting rules. Thus, according to the last quarter of the financial performance of the two largest computer corporations not differ significantly from each other, and the reserves even more from Apple. A major factor in the success of Apple can be called a phone iPhone. Communicator has brought the company revenues of $ 4.6 billion, representing 39% of total revenue Apple. In addition, analysts believe that Apple promotes the success of the situation in the semiconductor market - in particular, inexpensive flash memory.

What to buy?

Recently, analysts have actively circulated an interesting question: who of the participants in the IT-market is prepared to buy Apple. Indeed, free $ 25 billion it is available to expand at the expense of buying a company, one of the leaders in its market segment. Moreover, the financial crisis help reduce the costs of the shares of most of them. Here is a riddle: In what way can extend the business interests of «malic Company»? The most frequently named as a possible purchase grants the computer industry such as Adobe, Vudu, Synaptics, as well as several smaller firms. It is, above all, independent companies - developers of applications for the iPhone. However, knowing the non-standard way of thinking Steve Dzhobsa, to make any predictions in this area very difficult.

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Internet police is becoming a reality

In most countries around the world are now discussing the control of communication in the Internet users and content for web-sites and services. We will not mention the «Great Chinese digital wall» - this is a separate topic of conversation. Let's talk about what is happening in Europe, the USA and other countries.


Internet PoliceAt the first International Summit on Information Security, which took place recently in the Malaysian capital, it was decided to establish a global center for monitoring threats on the Internet. In total, the forum was attended by delegates from 30 countries including Russia, USA, Canada, France, Sweden, Japan, India, Australia, Thailand, Singapore, Mexico and Saudi Arabia. The general view of participants expressed the phrase: «Because kiberprestupniki using the Internet do not recognize state borders, the fight against them must be the world». The final summit declaration states that «The rapid development of information and communication technologies has resulted in the number of users world-wide network has reached 1 billion people. However, along with a great advantage in business and everyday life that brings people to the Internet in their homes and offices, and entered a new kind of threat - the so-called network or cyber crime, including cyber-terrorism. Criminals are increasingly using the Internet to the detriment not only to individual users, but also the whole enterprise, and companies regardless of ownership, as well as public entities including the defense ». As a result, in Kuala Lumpur, government officials and IT-business in 26 countries, as well as world experts in computer security have agreed on the formation of an international group of «early warning network attacks to large business and government information systems and immediate response to the threat of cyber-terrorism». It includes the creator of the Internet architecture Vinton Cerf, executive director of Trend Micro, Steve Cheng, a former U.S. adviser to the White House on cybersecurity Howard Schmidt, president of Symantec, John Thompson, Head of Research F-Secure Mikko Hipponen and head the same department «Kaspersky Lab »Evgeny Kaspersky. In case of emergency situations related to IT-systems, all countries of the «International Organization for multilateral cooperation against cyber-terrorism» (International Multilateral Partnership Against Cyber-Terrorism - IMPACT), «will be the rapid exchange of all available resources and knowledge».

IMPACT system will continuously monitor the Internet periodically make threats and expert reports. IMPACT - a non-profit structure, the idea of creation which was launched in May 2006, Prime Minister of Malaysia Abdullah Ahmad Badawi at the World Congress on Information Technology in Austin. He also announced then for it to grant $30 million to date in the work of representatives of government and commercial entities of 40 countries. As the only member of the expert council of Russia IMPACT Evgeny Kaspersky, this structure is the search and the introduction of the most effective ways to counter cyber crime, including in the banking sector. In addition to the prevention of IT-attacks, IMPACT is promoting the concept of a secure internet. This new building is an analogue of the American project Manhattan, but at the international level. Opening of the Center is scheduled for the end of 2008, when the city Kiberdzhayya (there is a built in 30 kilometers from Kuala Lumpur) to complete the construction of the buildings, the erection of which the Malaysian Government has allocated $16 million.


The Swedish Parliament adopted at first reading a law that allows the Technical Intelligence (FRA) to monitor all phone calls, SMS-and e-mail people in the country. For the adoption of the law voted in the parliamentary majority, represented by deputies of the coalition of bourgeois parties. In turn, representatives of Google and Telia Sonera said that in the case of the final adoption of this law will take their servers outside of Sweden. «This is possible only in Saudi Arabia and China, but not in a democratic country», - said one of the heads of Google, Peter Fleysher.

Swedish Ministry of Defense has attempted to establish a general surveillance of the population two years ago. Then it stopped at the cost of his life, director of the Swedish Security Police (SEPO) Klas Bergstrand. 22 December 2006 the Ministry of Defense sent to concerned authorities document proposes to introduce the country's total listening telekompyuternogo all communication with the outside world. The last working day before the two week Christmas vacation has been chosen not by chance - in law, government authorities have been obliged to express its views within two weeks, and only then the government could make a decision. Klas Bergstrand, seeing that the time to actually prevent the unconstitutional coup by other means not be posted on the site SEPO protested his service. After the scandal broke out the military draft was withdrawn from the agenda, but the Bergstrand, 22 January 2007, died of a heart attack. He was only 61 years, everyone knew him as a good athlete, had never complained of health problems. This same leadership SEPO protests are not states.


American employers find a way to monitor those employees who work from home. Electronic monitoring is built into the site, which helps programmers, network administrators, graphic designers, editors and other professionals and their clients around the world to find each other. The system makes random screenshots of your screen worker six times per hour, records keystrokes and mouse clicks, and can make shots for freelancers using web-camera. Each time is a screenshot, the bottom of the screen the worker выскакивает small icon. Customers may at any time enter into the system and see whether their contractors that they are doing and how much time they spent at work. Weekly accounts of customers are heavily dependent on these data. The Director-General of oDesk Gary Svort said that the customer who pays freelancers, likes to think: «You can not play Blackjack. You can not watch YouTube. Why? Because I watch for your work ». When one of the customers doubted overbuy invoice issued by freelancer screenshots check revealed that he watched over the internet Match cricket. An employee had to reduce the expense.

Peter Ueddl, author, consultant and researcher on employment sites, calls this trend «The big brother of the XXI century», which risks becoming «terribly intrusive». Skilled «not require that someone is constantly watching them over his shoulder». Although monitoring does not turn aside for a personal matter, many people are seeking to get rid of the need to dangle every day to work, that agree to this condition. One of the biggest competitors oDesk - Company - said that the installation «spyware software» - this is too much. Elance recently introduced its own monitoring system which allows the freelancer to document the work electronically, but control remains entirely in the hands of the worker. «We do not believe prudent to put the camera on your computer to make pictures and monitor every move», - said Director General of Elance Fabio Rosati. A few of their own programmers oDesk gone, when the company insisted that they work under the monitoring. At first you think: «Oh, this is Big Brother, and he watches», recognized Russell tweed, computer network administrator from Oregon working on oDesk. But he said that none of his clients from oDesk has not tried to control his every move during the work. One of the clients oDesk Julian Carroll - a consultant in the financial services area of Manhattan - contends that saves up to 25% of the time, using the services of freelancers - they are doing the work faster than contractors, which it found itself. The company oDesk, located in California, takes clients to 10% in excess of the amount paid freelancer. They said that their revenues for June 2008 on increased 2,8 times in comparison with the beginning of the year. In turn, the companies serving the call-centers, put «electronic leash» working from home for staff who take calls for companies engaged in retail trade, sale of travel tickets, etc. Call routing technology company, located in Florida, helps so firmly adhered to a telephone 8000 people working from home that they have to plan trips to the toilet for hours. But most quickly come to call workers to high productivity. In the independent members of Arise, working from home, there are incentives to take a lot of calls. Their basic salary starts from $8 an hour, but added the commission for selling cruises, computers, etc.


The British government is obliged to Internet service providers to use a unique system for storing data. With the help of so-called «black boxes» authorities plan to monitor all electronic communications and web-site attendance. These measures, taken in the name of security have already been recognized by many experts the most stringent in the world and led to complaints from the public. But even at the beginning of the year plans to track Internet traffic discussed in the meeting of representatives of the Ministry of Internal Affairs of Great Britain and the country's leading providers - BT, AOL Europe, O2 and BSkyB. When the government has yet voiced plans to control the Internet, it is expected that the initiative in the form of the bill will come no earlier than 2009. But the decision was made earlier. Although quickly became apparent that the measures which, according to the authorities needed to combat serious crime and terrorism do not find favor with the public. Here is a typical view of a small Internet service provider: «siloviki say that they want to return to the situation (before the advent of the Internet), when, if necessary, to keep track of all correspondence in the country. But the difference is that the Internet authorities to spy on where a large number of people, studying their behavior in the network ».

Passport help?

The famous «ethical hacker» and the international expert on security Sebastian Schreiber believes that the best way to protect against network threats to Internet users will be the attribution of passports, IDs to enter the network. Here's what he said about this: «The best and perhaps the only solution to the problem of security on the Internet can be assigned to each network user a permanent ID. This idea has already expressed a Russian anti-virus developer Evgeny Kaspersky, and this is a good idea ». According to Schreiber, although the idea is good, it would be difficult to implement because it would require the support and concerted efforts of governments and leadership of large corporations. Since this may result in denial of freedoms of Internet users, such measures require good thinking and preparation. «Freedom in the Internet is important but not least, security», - said Sebastian Schreiber. Sam Schreiber prefers to call himself not an expert, and «ethical hacker». In his field of interest - testing of networks of large corporations, which is the subject of his business is based in Germany, the company SySS. Among the regular customers SySS usually mention SAP and Daimler Chrysler. The name of a few large customers, referring to the obligation of confidentiality, Schreiber does not disclose.

The need for radical measures to combat online threats, and indeed there is - this is reflected in record CSI Computer Crime and Security Survey. If, according to analysts at the beginning of the XXI century IB-threat distributed more or less evenly, with the bulk of them were classic viral and DDoS-attack is already in the 2007-m interest kiberprestupnikov completely shifted to the direct financial fraud, which This year the company have a maximum loss. Interestingly, while the worldwide damage from virus attacks in recent years has declined by a quarter - from $17.5 billion in 2004 to $13.3 billion in 2006-m. This is due to the massive shift from hackers virusopisatelstva to a more pragmatic ways of «money».

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