Tuesday, February 2, 2010

News from Microsoft

Largest software corporation started in 2009 rather heated. At least, judging by the number of news coming from Redmond.

Microsoft Corporation will spend $ 150 million on an advertising campaign, which aims to persuade businesses not to cut IT-budgets in crisis. The campaign, launched on 11 January, will be the last, third, phase of a broader campaign of People Ready, promotive business applications of Microsoft and ongoing for three consecutive years. As the slogan of the new phase was chosen phrase "It's everybody's business". During the campaign the real customers Microsoft will talk about how technology helped their business. Among the participants of the campaign - director of marketing for Coca Cola in North America, head of the U.S. unit Nestle and co-founder, producer of consumer goods Method. Stories of business representatives were recorded on the phone, and then superimposed on an animated video series. This resulted in savings in the production of commercials and emphasize low cost of modern means of communication. In one of the advertising modules Microsoft, placed in the press, also said that video conferencing allows businesses to save on air travel. According to forecasts Forrester Research, the rate of growth of spending on information technology in 2009 will be the lowest in the past six years and by only 1.6%. Results on IT-budgets in the United States will be allocated $ 573 billion.

Video game console, which should change the Xbox 360, is unlikely to be released in the near future, reports the news agency Bloomberg. According to the president of entertainment of Microsoft Robbie Bach, Xbox 360 will remain on the market for a longer period than the Xbox. Let me remind you that the Xbox console was released in 2001. Its successor, the Xbox 360 came only in 2005, that is, four years later. This means that the next generation console, which commentators have already dubbed the Xbox 720 does not come until at least 2010. According to Bach, release a more powerful console itself is not enough to conquer the market. He added that other new-generation consoles - such as the PlayStation 3 and Wii - is likely to hold on the market longer than their predecessors. In addition, Bach said that Microsoft intends to await the end of the recession. It should be noted that Robbie Bach, in the past fiscal year did led them to a profitable unit, although the previous two years it has lost three billion dollars. The first 11 months of 2008, consumers bought 3.3 million consoles Microsoft. Nintendo has sold 11 million Wii, and Sony - 2,8 млн PlayStation 3.

Israeli company N-trig, which develops technology for the touch screen, caught in the next round of funding $ 24 million investment. One of the investors was the corporation Microsoft. In addition to Microsoft in a group of investors that invested in N-trig, includes companies such as Aurum Ventures, Challenger, Canaan Partners and Evergreen Venture Partners. Representatives of the N-trig point out that the funds will be spent on further development of sensor interfaces. In addition, the company intends to cooperate more closely with computer manufacturers. Also, representatives of the N-trig stated that they intend to integrate their technology with the operating system Windows 7, which supports touch control. It is assumed that as a result, users will be able to work with an intuitive interface. The headquarters of N-trig is in Israel. The Company operates in the U.S. and Taiwan. Currently, N-trig technology use in their computers from Dell and HP.

And finally, it became known last week, a joint release of Windows 7 and Office 14 will not be because the new version of office suite from Microsoft will be released only in 2010. One source of this information is a screenshot of the slide, published in the blog UX Evangelist, according to which the Office 14 comes out exactly in 2010. From other parts of Office 14 and have appeared in recent years, experts note the special attention paid to the development of online services and cloud computing technologies.

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