Thursday, April 24, 2008

Reshuffle in the "big three"

In the "big three" world's leading manufacturers of mobile phones have been significant changes. For the first time in the history of South Korean Samsung Corporation has increased its market share to 14.5% and ahead of the American Motorola. It happened once in the third quarter of 2007, Samsung managed to sell 42 million cellular phones. Such data published analytical company Gartner, conducting regular market research of mobile phones.

Of course, the absolute leader among manufacturers remains ringtones Finnish Nokia, which controls 38.1% of the market and sells more vehicles than its closest pursuer both together. In doing so over the last year only Nokia has consolidated its leading market position by increasing the volume of their products by 25%. The share of the producer in the III quarter had more than 110 million of the total number of sold mobile phone. The success of Finnish manufacturer is largely due to the fact that the management company to predict trend of declining profitability at the "old" markets (Europe, USA, Japan) and reoriented in time for increased production production budget models designed for markets in developing and underdeveloped countries. The yield from each tube sold budget is small, but huge sales volumes in developing countries still make such a business model is very profitable. Not coincidentally, perhaps not quite in Nokia are experiencing because of the strong reduction in sales in the U.S. - only one China already repeatedly Finns compensated for the loss of positions in the U.S. market. Now Samsung intends to move closer to those of Finnish companies active through the sale of low-cost models in developing countries. According to Gartner, in the last quarter of Samsung sold nearly 42 million mobile phones, for the year failed to increase its market share from 12.2% to 14.5%.

A Motorola phones sales for the year, in contrast, fell from 52 million to 37.8 million units. If the III quarter of 2006, Motorola controlled 20.7% of the market of mobile phones, but now this figure had fallen sharply and is only 13.1%. According to analysts Gartner, a U.S. company disappointing results are not surprising, since throughout the year the company worked inefficiently. The main reason failures Motorola experts from Gartner called the almost complete absence of new phones in the company's model range. Since the very successful Motorola Razr American manufacturer has not created any of the content is bright and popular models. In addition, Motorola marketing continue to ignore low, in their view, the markets of third world countries. And even if there is literally before the eyes example of the success Nokia and Samsung. And in the expensive machines for technically advanced users on the American market position Motorola successfully attacked the company with his acclaimed Apple iPhone.

Difficult to say what new items zagotovila Motorola in 2008, and marketing policies will change as the American company. I recall only that not so long ago, the firm intention to enter in 2008 the top three world leaders expressed the company Sony Ericsson. And, apparently, to do so it is going through all the same unfortunate Motorola. One of the innovations that will apply Sony Ericsson to market gains, will be mounted on a full-fledged office package of apparatuses Quickoffice Premier. This premium version of the program, which will create, edit and view Microsoft Office files directly on the screen. Manufacturer also finds application in smartphones Quickmanager, which will automatically download new versions of Quickoffice. Updates also will be provided free of charge. Previously, mobile office was installed only in business-smart phones, music models program for viewing documents are not available. But from Motorola could be expected surprises. Let me remind you that on January 1, 2008 Ed Zandera as chief executive officer will succeed Greg Brown. And his plans have already been marked clearly enough. In a recent interview site Greg Brown said: "All the debate about the new phones completed. We are very proud RAZR 'box, but we do not want the company relied only on sales hits. This means that in the future gamma mobile devices will face fragmentation and segmentation, offering customers a wide range of phones - from business machines to fashion-devaysov ".

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