News for developers - 9

With the release of iPhone OS 4.0 Apple Inc. updated the software license agreement iPhone-developers, prohibiting the use of sub-transmission and compatible development tools, reports Kompyulenta. Prohibition applies, inter alia, on Adobe Flash, Sun Java, Microsoft Silverlight and Novell MonoTouch. They can no longer be used to create iPhone-programs that can be placed in the App Store. If Apple had to block those applications that developers turned to undocumented functions, but now not even allowed third-party frameworks and development environment. It is worth noting that the ban affected not only "a passionate lover" Yabloko "Adobe Flash, but those frameworks that are designed for cross-platform programming JavScript and HTML for mobile devices, for example, Appcelerator Titanium and PhoneGap. It appears that iPhone-developers getting tighter difficult times...

Company Stimulsoft "released version 2010.1 software products Stimulsoft Reports. Stimulsoft Reports includes a report generator. NET, ASP.NET, WPF. It had a unique opportunity to check a report on the problem. After checking the system not only reports errors compiling, but also gives numerous recommendations and warnings about various aspects of the audited report. Many of the problems identified can instantly correct the proposed method. Check report can within report designer, and with a special utility - Report Checker. Introduced a new element type in the data dictionary: "Business Objects. Now, working with business objects will occur directly, without falling productivity and problems with conversion. Stimulsoft Reports also supports the format of PDF/A. It is designed for long term storage of documents and is based on the format of Adobe PDF. The new version added a lot (over 30) of geometric primitives, as well as new themes.

Microsoft has supported the initiative of its employee Garrett seracs called CoApp (Common Open Source Application Publishing Platform - a single platform publishing applications with open source). Draft CoApp provides a unified package management system for Windows similar to those known in the Linux world, technologies such as RPM (for Linux distributions based on RedHat and structurally similar) and APT (for distributions based on Debian). Similarly, the package management system in Linux, the platform will CoApp single mechanism for delivery and installation of pre-packaged libraries and applications. Also in the CoApp planned to implement the resolution of dependencies between packages (the definition of the required components for work already selected packages), and automatic updates. Thus, the technology CoApp can be a powerful tool for system administrators who want to quickly set up something like ligament WAMP (Windows + Apache + MySQL + PHP) for Web server or for developers who have decided to port their Linux-application on Windows.

Company JetBrains has submitted a preliminary version of the first commercial version of its new development environment PhpStorm & WebStorm 1.0 Beta. It is designed to create web applications using PHP on the server and standard Web technologies HTML/CSS/JavaScript on the client side. The beta version of a combined development environment PhpStorm & WebStorm 1.0 gives developers a lot of interesting possibilities. Along with the enhanced tools for editing code in HTML, CSS and JavaScript, WebStorm package includes improved mechanisms for further work with the code, including automatic synchronization of changes to remote projects using the protocols FTP/SFTP. Other tools for source code in PHP, implemented in the package PhpStorm become much more mature than the original version presented in a development environment IntelliJ IDEA 9.0, published last fall.

The Java Deployment Toolkit was found a serious vulnerability, says Linux.org.ru. Starting with Java 6 Update 10, a custom version of the JRE includes the Java Deployment Toolkit, is set as a NPAPI plug-in and ActiveX control. Among the methods of Java Deployment Toolkit, available from JavaScript, is the method of launch (). Everything he does - passes a URL to the registered handler for JNLP files. Since checking the transmitted URL is minimal, javaws.exe can run unintended way. For example, you can, using the parameter-J, to run arbitrary, including remote JAR-file. This vulnerability was discovered Tavis Ormandy. Moreover, in the java/java.exe was discovered undocumented parameter-XXaltjvm, allows you to specify an alternate library instead of the standard. This option is available through the referred-J in javaws/javaws.exe.

"Yandex" has opened in API Yandex.Maps technology "active area", which previously used only for their own projects, resources, according 3DNews. The objective of this technology - to enable the map to a large number of active tags. "API Yandex.Maps" allows you to skip the standard way of not more than a thousand marks, while adding a larger number of tags a user's browser begins to run noticeably slower. The theoretical limit of the new technology is in the hundreds of thousands of active tags on the map.

According to a company TIOBE Software April's index of the popularity of programming languages, Delphi confidently keeps busy in February 2010, the 9 th place, according to DelphiPlus. Compared with April last year, he rose from 11 th to 9 th place. However, since 2001, the peaks of popularity of Delphi were in 2004: 12 th January and 7 th of August.

Battle for netbooks.

And remember the bloody war for world domination between Liechtenstein, Monaco?..

As it met the stars that today's business review will be entirely devoted to the market (and prospects) netbooks. Too loud they said about themselves in 2008-2009, and too uncertain of their fate looks today.

Analyst firm IDC recently published data showing that growth in sales of netbook in the I quarter of this year slowed substantially compared to the same period in 2009. Namely: in January-March, around the world have been sold 4.8 million netbooks cost from $200 to $500 (year ago - 3.6 million). That is, in comparison with I quarter of 2009, market growth was 33,6%. Compare: in 2009, first quarter sales growth was 827%, which is higher than in the first quarter of 2008, almost 10 times. And in the course of sales in the holiday season of 2009, the share of netbooks had about 26% of all PCs shipped.

The explosive growth one year ago today, the experts explain that the buyers then attracted to low-cost netbooks. In a crisis, it was very timely. But now the market was saturated, and the purchasing power increased. Stocks are not sold netbooks also started to grow.

But what will happen next? Some experts have been quick to say that netbooks will lose its market share in laptops belonging to mode Tablet PC, and the phenomenon iPad - are a sign of the sunset short, although the brilliant reign of netbooks. Here it is worth remembering that the appearance of netbooks on the market, manufacturers have tried to position them as a new device. However, consumers are quite rightly regarded them as merely a new kind of notebook.

Planshetniki certainly - the device of a new class of portable PCs. Their ardent supporters (and opponents of the netbook) indicate that the first and second largest PC manufacturers in the world - Hewlett-Packard and Dell - are preparing to sharply reduce its output netbook with 10-inch screen and has significantly cut the amount of investments in this segment. Information about this came from Taiwanese sources, who claim that Dell and HP are planning to cut production netbooks and to focus on ultra-thin notebook with a screen of 11.6 inches. In this case, they say, HP can and does refuse to manufacture 10-inch "laptop to the Internet." And all these actions - a consequence of poor sales of systems based on Intel Atom platform last generation.

However, doubts fly crawling on a plate of my mind. It is unlikely that netbooks so easy to have deposited its position. And research company NPD confirms: 51% of potential buyers do not see a iPad any advantages over conventional netbooks. This figure is significant even among those who already have devices from Apple - 44%.

Other results of the study are as follows: 57% of potential buyers iPad alarming high price tablet - $499 even for a minimal configurations. Of those surveyed, only 18% definitely want to buy iPad, but definitely not do it (at least in the near future) 66%.

The poll also found: those who plan to buy iPad, interested above all, its browser and media player. In this regard, an analyst with NPD Stephen Baker said: "If you look at how people plan to use iPad, easy to understand why the owners of other devices that already have this functionality, for example, iPod touch, netbook or laptop, just do not want to pay $500 and more for the devices of the same.

Besides netbooks prepare "retaliation." Features netbook soon seriously enhanced by the use of graphics platform of new generation Nvidia Ion. This technology will improve the graphics performance of systems by 15 times, compared with netbooks based on the integrated graphics Intel GMA. Netbooks with Ion 2 will be available soon enough already.

By the way, and Dell has denied rumors about plans to discontinue development of its sole netbook Mini 10. At Dell, the information called groundless and drew attention to the fact that recently issued two new versions of the Mini 10 with support for HSPA + and WiMAX Verizon for Clear.

A VIA company introduced its new media processor VIA VX900, and now Samsung and Lenovo are prepared to release in June, new netbooks on its base. New items will be able to play without problems, for example, video content in a format Full HD 1080p. In addition, the monitor resolution of these netbooks will also support HD-quality.

In any case, regardless of "who's sboret - netbooks or planshetniki - portable PCs will remain the" king of the mountain. According to the forecast the company DisplaySearch, this year the world market compact personalok grow to 215 million units to supply up to $117 billion of revenue. Moreover, in 2010 the category netbooks/laptops/planshetnikov be the fastest growing segment of the global PC market. This steady growth is observed on the markets of developing regions. Another engine of growth will become corporate (B2B) spending on PCs, which will be restored after the crisis in the second half of this year.

In DisplaySearch said: "We expect that, as iPad from Apple, the tablet from other vendors will also be positioned as a device to consume content and work with content. As a result, the need to focus more on design and functionality lead to the fact that the average cost of these devices is higher than the average cost netbooks.

And more. Some industry analysts believe that the world's supply of notebooks in the second half of the year (traditionally the peak season of sales in Europe and the U.S.) can not grow much in comparison with the first half of 2010.

However, this is not associated with adverse changes in the industry, and too strong growth of demand in the Asia-Pacific region. In 2009, 40% of all notebooks were delivered to retailers in the first half of the year and 60% - in the second. But now demand from China is growing too quickly, and this proportion on the basis of 2010 could reach about 50% and 50%.

Catastrophe Part 1. Dotcom, Bill Clinton and the "new economy"

If you do not do the economy, the economy itself will you

Ten years ago there was the largest disaster in the history of the IT-industry - "the collapse of the dot-com. In March 2000 the index of shares fell computer and Internet companies on the "high tech" stock exchange NASDAQ. Most IT-companies have burst with the American Stock Exchange shares. During 2000-2001, thousands of Internet companies (mainly in the U.S. and Europe) went bankrupt, were liquidated or sold. Many of their executives were convicted of fraud and embezzlement of investors' funds. The majority of new business models focused on Internet technology firms were not viable. IT-industry entered a period of prolonged recession.

Creator packet technology of computer networks Ethernet Robert Metcalfe somehow derived a formula: the usefulness of any network is directly proportional to the square of the number of its users. Metcalfe certainly never guessed that his formula will one day be almost the main cause in 90 years of XX century, the Internet bubble-economy. Entrepreneurs and investors (mainly American) believed in the universality of this formula and rushed to invest in dubious internet projects. The word "internet" like a magic spell opened the door and wallets of venture funds, which allows companies to start-ups to receive substantial funding for the development of IT business.

According to Wikipedia, the word "dot-com" (dotcom, dot-com, dot.com) - "has become synonymous with the name of the company, whose business model is entirely based on the work of the Internet. The most widely used in the late 90's. . In fairness it should be noted that the "dotcom bubble" did a lot of money not only Internet companies, and manufacturers of computer hardware and telecommunications corporations.

In the second half of the 1990 dot-com era of rapid development has been increased public attention to the new opportunities provided by the World Network. This soon led to what has plummeted cost of borrowing and investment capital for any projects related to the Internet. That is what led to the emergence of a huge number of firms, startups (especially in Silicon Valley), which are easily obtained by internet projects a significant investment not only from venture funds, but also from the traditional (and rather conservative) financial institutions.

In the stock market "bubble" was due to take-off of shares of already existing Internet companies, the emergence of many new Internet companies and reorientation "traditional" companies in the Internet business. Shares of companies planned to use the network to generate income, phenomenally soared in price. Numerous commentators and economists to justify this madness, arguing that came the "new economy".

From 1995 till early 2000 Internet startups appeared like mushrooms after rain. Capitalization of such Internet giants like Yahoo or AOL, beat all records. Remarkable fact: the market value of the bankrupt subsequently Nortel Networks then exceeded $ 180 billion and entertainment portal from iMTV eponymous television on the first day of the offering of its shares has attracted more than a billion dollars in investments. Turnovers media empire surpassed turnover is traditionally the strongest in the U.S. automotive industry.

Troublemaking old woman from Ohio and Oklahoma overcame its stockbrokers required urgently to sell bought ten years ago, shares of the local steel factory producing and buy, at least, AOL, or, at worst, Amazon.com. While the general euphoria, few realized that in reality, new business models have been ineffective, and large loans, spent mostly on advertising and corporate life of luxury, will soon lead to a wave of bankruptcies.

The term "new economy" entered into circulation in 1998 with the filing of Bill Clinton, during the presidency of which (1993-2001) and place the events described. The core values in the "new economy" were information and technology. Here are the main provisions of the "new economy":

* The rapid growth of the sector, which involves rapid obsolescence of products;
* Limitations pravoprinuzhdeniya in copyright and patent laws;
* The availability of cheap information security;
* Weak binding of enterprises "new economy" to a particular territory;
* Significant innovation costs (research and product development), combined with modest production costs (copying information, support for online services);
* Cost-effective innovations are often too obvious to be protected (for example - such curiosities as an attempt to register the exclusive right to use the command "Print" and "Copy").

However, it is thanks to the dotcom boom we'll have a great variety of free information and online services. News, newspaper articles and stories in the public domain, freeware-programs, games, payment systems, free mail, and social services - all of this legacy Internet fever in the late 90's.

But even in 1995-97 the majority of content and services of serious (not amateur) resources offered solely for the money. But in 1997-98, the producers of content web unexpectedly became the objects over active investing. Sweeping the business community to fashion on the Internet has led investors to invest more and more millions of dollars in a content company. Their business model included the receipt of future revenues from advertising on Web sites and e-commerce. Competition between the content of projects rapidly deteriorated and they started to offer users free of charge to more information and services.

Economic bubbles like the dotcom boom is certainly harmful for the economy because it leads to non optimal allocation and consumption of resources. A crash that usually follows the economic bubble can destroy a huge amount of capital and cause long-lasting downturn in the economy. Actually, in the IT-industry in 2000-2004, it just happened. And a long period without risk of profits simply extends the period of recession - so it was for much of the world during the Great Depression in the 1930's and 1990's in Japan. And the consequences of a collapse of the bubble not only devastate the national economy, but respond beyond its borders. This is about the current general economic crisis that began with the mortgage crisis in the U.S..

Another aspect of economic bubbles - their interaction with the tradition of funds business. Market participants, assets are revalued, are inclined to live beyond their means, because it feels rich ("wealth effect"). But when the bubble suddenly collapses, the holders of revalued assets feel suddenly impoverished and begin to cut their costs as possible. This, in turn, leads to slower economic growth and deepening of the crisis.

But we all understand now. Wiser. But then, at 90, on television, in newspapers, online media and radio broadcasting a continuous stream of information flowing on that economic and technological developments are certain that the U.S. went out on the "crisis-free" way of development, etc. etc.

March 3, 2000 Prudential Securities Investment Fund analysts published a paper in the beginning of which read: "If you're a shrewd trader, then your portfolio should be present hi-tech stocks, symbolizing the new economy." Few at the time suspected that a few days later an informal capital of Silicon Valley's move from San Jose in Twin Peaks.

Cheapest music online store in the USA.

Apple introduced iAd

April 8, Apple introduced the public its mobile advertising system iAd. It differs from the systems of competitors (eg, AdMob from Google) is that iAd integrated directly into the operating system iPhone OS. Moreover, these ads will be placed on servers Apple. Advertisements will be interactive and its structure will resemble the small "applications in the annex. It is already known that some of them will be created using the technology of HTML5. In the framework of Apple business model, the developers of these applications will receive only 60% of the proceeds from advertising on iAd. The platform will debut this summer.

System iAd, I note, personally announced CEO Steve Jobs. According to him, the average user of the device on iPhone OS works with about half a day. Accordingly, when a demonstration ad every three minutes it is about a billion hits a day.

Jobs in his speech cited the following figures: today issued 50.7 thousand games and other entertainment applications for the iPhone, iPod touch and the iPad, about 4,3 thousand applications for portable gaming consoles, Nintendo DS and the family of 2,5 thousand - for the Sony PlayStation Portable. When they will be integrated with iAd, advertising system will automatically become a new major source of income for most "apple company", and application developers.

The presentation iAd Jobs also said: "The personal computer the best place advertising are the search results. However, owners of mobile devices, use the search function is less than the applications. So here best place to advertise are the applications. [...] According to our estimates, the average user spends 30 minutes every day to work with applications on your phone. If they put the ads and change it every three minutes, you get 10 hits per day and 100 million units - one billion hits. This is a huge market with enormous potential for Growth.

Along the way, Steve Jobs rushed to assure the audience that Apple is not going to focus on the quantity of advertising, but instead intends to raise money by making advertising, according to Jobs, "a source of positive emotions."

Now the standard model of online advertising is as follows: click on the banner covers the application and start the browser. But this is inconvenient, and because many users avoid viewing advertising links. However iAd platform will be integrated directly into the operating system, and hence will run ads directly within the application. Incidentally, Apple engineers wanted to change the approach to the look of most commercial: it is proposed to use not only text and image links, and entire applications. In fact, advertising application will be embedded into other applications - such as games, reading room, RSS-clients and the like. Jobs said about this approach as a new form of advertising, which, finally, must not alienate the user, and therefore more costly, and advertisers.

Stop! That's where a dog and buried! Apple initially positioned itself as a seller of expensive advertising services targeted at an audience of wealthy Internet users. Indeed, when the U.S. came out first iPhone, statistics showed that the income of most families of the owners of at least $100.000 a year. Of course, since the phone has become much more accessible, but the iPhone and now are bought by people with incomes above the average, ready to regularly pay for new applications and accessories. That is, the audience of advertising services Apple more than solvent.

While the business model iAd not completely painted. In particular, it is not clear on what basis will be sold ads - whether it is payment for the number of impressions, clicks or actions of users. But it is obvious that Apple is acting fully in its tradition of working with content: the whole advertising system is the most centralized. All advertising content will be stored by corporations, advertising sales managers will also deal with Apple - that is, the company tries to control the whole process. However, to create advertising for the system iAd, as applications will be third-party developers and advertising agencies. Already announced that developers can integrate advertising system into your application in just a couple of hours.

I must say that the message is the creation of Apple's own system of mobile advertising iAd very impressed with the market analysts. It is clear that Apple has always disliked the fact that large advertising revenues from mobile advertising pass it. It is clear that, thanks to Apple in the business quickly enough to large advertisers. It is clear that Apple has implemented an ingenious scheme, when users iAd will not quit the application when clicking on the ad. But the main thing is not it.

The main thing - that Apple actually declared war on Google. Of course, at first glance advertising systems Apple and Google - are fundamentally different. Indeed, Apple has not yet engaged in advertising on the web-pages, and for Google is the main source of income. But who said that the system iAd will not be further deployed in the first web-applications, and then on the usual sites? All the same Safari browser is not as much and a small market share.

Well, Google over the last couple of years more and more clearly is betting on mobile devices. And soon, surely will active the proliferation of advertising in mobile applications for smart phones running the OS Android. It is likely that this is why Google has agreed to pay $750 million for the company AdMob, which specializes in mobile advertising. Still, it's not too typical - to pay for such a company several times larger than its annual turnover. Apparently, Google was fundamentally important to "take away" AdMob from under the nose Apple - recall that in April of this reluctantly, but nevertheless admitted by Steve Jobs.

So begins a great rivalry: Android v. iPhone OS, AdMob against iAd, Nexus One against the iPhone. Google has its serious ambitions in the mobile advertising market, the state is now, many experts compare to the "dawn Internet. Google's revenues in 2009 totaled $23.7 billion - and of these 97% yielded just online advertising. Now the Internet giant, clearly wants to start displaying ads in the results of Internet searches on cellphones, incidentally turning AdMob in a powerful new source of profit. After all, according to Gartner, in 2010 the volume of the mobile advertising market in monetary terms at $1.6 billion That's for the money and intend to fight Google and Apple.