Sunday, May 25, 2008

IT-corporation: this mysterious ZTE

ZTE - is one of the largest manufacturers of mobile phones and telecommunications equipment in the world. But about a company ZTE very little is known, and even vseveduschaya Wikipedia gives minimal information.

Successful Chinese

Following IV quarter of 2007 in ten major world producers of cellular phones has been a marked change. For the first time in their numbers hit Chinese company ZTE, which produces cheaper phones for emerging markets. While the proportion of Chinese companies in general still very small, they continue to confidently select from other market players. The most obvious and most complete coverage in the press "mobile" event in 2007 was, of course, the market entry of mobile phones company Apple, which for several months azhiotazhnyh sales of its Communicator iPhone has been able to enter the number of major players in the market. In the IV quarter of 2007 its share of only through record sales in the U.S. reached 0.6%. However, remained almost unnoticed other event - Chinese company ZTE, which was previously better known as a manufacturer of telecommunications equipment, without much noise was immediately at the seventh spot in the world on the basis of the last quarter of 2007 - the first, bypassed the Japanese Sharp and Kyocera, as well as Apple. And breakthrough "apple company" for the time being provided only one model - iPhone, - which appears in the eyes of many clones of other manufacturers. But the Chinese have hit the top ten - is the result of successful sales of many different models in emerging markets - mostly in Southeast Asia. Such success of the Chinese company, which was published in the consumer electronics segment relatively recently, been able to reach due to the fact that ZTE has entered into a transaction on promoting their products with a number of cellular operators including the largest (income) operator in the world - a company Vodafone. As a result of this deliberate policy of the Chinese mobile marketing, many of whom stand less than $ 40, are the first cellular devices for multiple subscribers at such burnorastuschih markets such as India, Indonesia, Vietnam or the Philippines. In so doing, is worth noting that the phones ZTE, which many models of appearance and functionality suspiciously similar to devices Nokia, Samsung and even Motorola, not necessarily positioned in the lower price ranges. In line ZTE phone models is also supporting third-generation formats, as well as vehicles with the touch screen. This Chinese manufacturer sells products already rich and developed country markets. Among them are Australia, where the company sells Telstra ZTE 3G-tube under its own brand, as well as Spain and Canada, where ZTE also sells the most modern machines, competing on price and functionality to products recognized industry leaders.

The mystery of Shenchzhenya

ZTE Corporation was founded in 1985 in China in the city of Shenzhen. Name ZTE - this is the abbreviation of Zhong Xing Telecommunication Equipment Company Limited. The entire history of the company is closely linked with the Chinese city of Shenzhen, where there is headquartered ZTE. Even 30 years ago Shenzhen was only a small fishing village. Start development of the region was given in 1978, when the then leader of China Deng Xiaoping chose him as one of the special economic zones under new course of market reforms. Apart from the site for economic reform, Shenzhen PRC authorities then considered as a sort of "Chinese Hong Kong response". Moreover, the question of the transfer of Hong Kong to China from the British Crown when the authorities have not yet been resolved. In November 1970 - the first was transferred to Shenzhen direct subordination to provincial governments. In May 1980, Shenzhen officially became the first special economic zone of China. Since November 1988 - Shenzhen became the first administrative unit with the provincial level economic powers. And shortly before that, in 1985 - m, appeared in Shenzhen ZTE. But why around successful IT-corporations such secrets? Indeed, her "colleague", also the Chinese Huawei Technologies, advertises itself from all forces, inviting the headquarters entire delegation of journalists. In fact, all quite simple. Founder ZTE - People's Liberation Army of China. Initially, the military created an enterprise for the production of electronics for their needs. But the new economic policies the Chinese government even forced the army to do business. Generally commercial projects under the wing of state structures - a normal practice in China. For example, the famous Lenovo - the offspring of the Chinese Academy of Sciences. It is the fact that ZTE - the offspring of the Chinese voenproma and explains the lack of information about this company.

Excellent now, brilliant prospects

To date, ZTE corporation employs over 40,000 people. In its own research and development group CDMA technology corporation ZTE, which was established in 1995, now operates 1300 staff, of whom 75% have a master's degree or higher. ZTE is the largest Chinese CDMA equipment supplier in the world. Currently, ZTE equipment used on all five continents in over 100 countries around the world. Over 22 years of its history ZTE transformed from a small company into a corporation with a world name and the average annual turnover of $ 4.5 billion Currently, ZTE has 14 own R & D centers in China, USA, Sweden, France, Pakistan and India. Equipment Corporation ZTE WCDMA technology is used in Tunisia, Turkey, Russia, Spain, UK, USA, Tajikistan, Libya, Nigeria, China, Nepal, Bangladesh, Brunei, Cyprus, Sri Lanka and other countries. The total capacity of more than 100 million lines. ZTE has developed and manufactures integrated solutions for networking in the fields of CDMA 450 MHz, 800 MHz, 1900 MHz and 2100 MHz as based on traditional technology, and IP-based network that allows for migration to networks 3G. Another June 10, 2002 in Hong Kong at the World Congress on 3G (third generation mobile communication) ZTE officially announced entering into commercial operation CDMA2000 1XEV-DO and demonstrated wireless data transmission at speeds up to 2.4 Mbps. In addition, ZTE Corporation develops decision CDMA2000 1x EV-DV, which is a further development of standard CDMA. ZTE Corporation became the first industrial corporation of China, won the license to develop, manufacture and sale of network equipment for communications standards cdmaOne and CDMA2000 1x/1xEV. A March 13, 2007 - The Ministry of Information Industry of China ZTE general has issued a license for the deployment of 3G wireless networks in China.

To maintain the highest standards of production in the company introduced a recognized worldwide system of quality control 6-sigma, ensuring the reliability of their products to 99.9999%. According to the analysis company Gartner, in the near future, ZTE plans to enter the five largest manufacturers of mobile phones in the world. In 2007, ZTE supplied to the market order of 30 million mobile phone. In the past, ZTE quarter sales amounted to 1.2% of world sales. Thus, the seventh largest company in the list of the largest producers. Under the new strategy ZTE, by 2012 the sale of phones should be of corporations about 50% of all profits. In 2006 the figure was 20%, and in 2007 - 25%. One step to increase sales ZTE will issue smartphones and communicators under its own brand, as well as the release handsets supporting different types of mobile networks. At this same time, ZTE phones focused on the budget class - their sales last year amounted to 70% of all vehicles produced by ZTE. It is possible that for the rapid re-entry into the top five leaders of the mobile market ZTE will sign a deal with U.S. company Motorola - more precisely, with its suffering chronic losses mobile unit. As a result of the transaction, it is likely to be formed company ZTE Motorola (or Motorola ZTE). At the time, Sony was able to hold on the market, creating Sony Ericsson. I recall that now leaders in industry are Nokia, Samsung, Motorola, LG and Sony Ericsson.

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