Dell intends to return to world leadership
Michael Dell, founder of the corporation Dell, is confident that his company can reclaim leadership in personal computer sales, paying more attention to a specific user and developing countries. Dell founded the company while still a student at the college, and for the post of its director general returned last year when Dell had ceded first place in the list of the world's computer giants corporations Hewlett Packard (HP). His new strategy, according to Della already brings tangible results. Thus, sales at the end of last year grew by 19%, while the year began with a 11% drop. Profit corporation and the reputation of Dell gained on the original approach to sales, not through the exercise of their stores, and via the Internet or by telephone, which gave the consumer an opportunity not just to buy that gathered at the plant, and build your own computer, based on their own inquiries and opportunities . And now, according to Della, this model is the process of "fine tuning"....