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Showing posts from February 4, 2009

Advertising in social networks: Features

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In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...

Google Chrome, in theory and in practice

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This year has proved to yield quite serious news browser. Suffice it to recall that they were just a few months ago, we met a long anticipated release of many Firefox 3. And there in the early autumn of us proposed a preliminary version of the new pretender to storm Olympus market Web browsers, many have rushed to define a firm place in the group leaders. It is about Google Chrome. Started a new web browser, as it should be, in an atmosphere of heightened attention. He was not offended Note: news items, blogs, reviews, and all that - in the first days. The first reviews were written, as they say, hot pursuit, of course, interesting, but often sinned monotonous - repeated rows of press releases, discuss the characteristics of a pair of triple-interface. In order to experience the strengths and weaknesses in the application, to determine his place in his own «Arsenal» Online tools needed at least for a while. According to folk wisdom, it is necessary to live their minds, so let's try...

Crisis and semiconductors

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It would be strange if the global crisis must not bypass the semiconductor industry - one of the largest industries in the world. In recent weeks, various analytical agencies have issued a number of estimates and projections relating to the world market for semiconductor products. Of course, the evaluation of these different, but we, in turn, will try not only to review the agreement, but as something to bring them to a common denominator. All analysts, without exception, recognize: the current economic crisis is already having a significant adverse impact on the semiconductor manufacturing industry products. According to Gartner, the growth of global semiconductor production market in 2009 is expected to be 1%, which is about 7% lower than earlier projections. Earlier in the III quarter of this year, experts from the agency predicted that the income of producers of semiconductors in 2009 will grow by 7,8% compared to 2008-m and reach $ 307.7 billion now Gartner analysts have adjusted ...

Panasonic + Sanyo =?

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Two of the world's largest manufacturer of consumer electronics - Panasonic Corporation and Sanyo Electric - are preparing to merge. While correct to say that Panasonic is planning to buy Sanyo Electric - the transaction must be completed before the end of the year. However, interestingly, the two companies announced the opening of negotiations, only a couple of weeks ago - that is, everything will happen very rapidly. The company has already established a working group which will discuss the details of upcoming transactions. In this regard, experts note that the main interest for Panasonic Sanyo represent developments in the production of batteries, as well as exclusive solutions associated with mass production (logistics, etc.). If the transaction is successful, Panasonic will be able to become the largest manufacturer of electronics for the Japanese market. Annual income of the combined company will exceed 11 trillion yen ($ 112 billion). According to danym, Panasonic intends to...

IT-business: the days of the crisis

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Today, before our eyes, some IT-corporations are fighting fiercely with the world financial crisis, others are preparing for it, and others - did not notice. But the crisis in one way or another, directly or indirectly, but affects all. Let's see what is happening to whom. Manufacturers The State of Apple in the 2008 fiscal year increased by 10,400 workers in total employment - he was a 48% higher than it was in late 2007 on a fiscal year. Fiscal year ends in September, Apple, and as of September 27, the company employs 32 thousand employees in full-time and 3,100 temporary workers on contract. 8 thousand employees engaged in the Apple retail stores, which for the year increased by 50. Has also increased and the amount the company spent on research and development (research and development - R & D). Now this amount is $ 1.1 billion - a 40% increase over the previous year. Revenue grew by HTC of 22,4%, reaching another record of $ 489 million Such huge profits have been ensured ...

Apple: what happens to apples?

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With Apple, as usual, there is a lot of interesting and controversial - and sometimes just strange. I'll start with the fact that Apple has recently unveiled the results of its work for the 2008 fiscal year, which ended Sept. 27. Just figures At the end of 2008 financial year turnover increased by 37% on the previous year. Net sales rose to $ 32 billion compared with $ 24 billion in 2007. Gross margin remains relatively stable last year and is 34%. At the same time, the company does not exclude the lower gross profit in 2009 to 30%. In the 2008 fiscal year, sales of computers Mac reached 9.75 million devices, up 38% on the previous year when the figure stood at 7 million computers now occupy the most significant place in the structure of revenue Apple. At the end of the fiscal year, revenue in this product segment totaled $ 14 billion with an annual increase of 38%. The company noted that sales of mobile computers MacBook demonstrate strong growth. The share of notebooks accounted ...

Internet police is becoming a reality

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In most countries around the world are now discussing the control of communication in the Internet users and content for web-sites and services. We will not mention the «Great Chinese digital wall» - this is a separate topic of conversation. Let's talk about what is happening in Europe, the USA and other countries. Malaysia At the first International Summit on Information Security, which took place recently in the Malaysian capital, it was decided to establish a global center for monitoring threats on the Internet. In total, the forum was attended by delegates from 30 countries including Russia, USA, Canada, France, Sweden, Japan, India, Australia, Thailand, Singapore, Mexico and Saudi Arabia. The general view of participants expressed the phrase: «Because kiberprestupniki using the Internet do not recognize state borders, the fight against them must be the world». The final summit declaration states that «The rapid development of information and communication technologies has resu...

Yahoo, Google, AOL and Microsoft: Dance continues

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It is now four companies - Yahoo, Google, AOL and Microsoft - continues «ritual dances», began the spring with Microsoft trying to buy the Internet Corporation of Yahoo. That attempt failed (Yahoo has made saving alliance with Google), but the nerves members destroying a lot of events. Meanwhile, the race around the deal is still in progress. I'll start with the fact that Google has abandoned the transaction on the partnership with Yahoo in the market of internet advertising. The official blog search giant says that the review of conditions of transactions by United States competition authorities has been held for four months, but regulators are still many questions remained. According to Google, the Department of Justice antitrust investigation into the U.S. could negatively affect «the relationship with the company's valuable partners». In early October, Yahoo and Google have postponed the conclusion of transactions for a month due to negotiations with the Ministry of Justice...

Safety: going up?

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Today I will speak again about security. Analytical articles of this type, I usually begin with quoting the definition given, for example, from Wikipedia or a similar source. This material will be presented to my subjective opinion. For all the years of work in the field of IT security, I formed a view on the regional situation as concerning only the RB, as well as global. Today I will try to show the real picture of things. To get started, I would like, once again, focus on the meaning of «security». Will use simple words and explain everything on the fingers, so to speak. The problem is that security itself is not an end product or result. Safety - is a continuous process, which reduces the risks to minimize or even remove some. There is no difference between security in the IT sector, or in any other. If we are talking about isolating the machine from the LAN or the Internet, it completely excludes the fact of breaking the network, while retaining the need to maintain data from dif...

Mobile crisis following the financial

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The world financial crisis in some countries has led, as in others - is about to lead to a sharp drop in consumer demand for various kinds of electronic devices. Simply put, people have become markedly less to buy various gadgets - from mp3-players to digital cameras. Let us try to understand how things in the market of mobile phones. Analytical company IDC summarized analysis of the global market of mobile phones in the III quarter of this year. According to the results, supply mobile phones in the period from July to September inclusive, amounted to 299 million units, which is 3,2% higher than that of III quarter of last year and 0,4% below the results of II quarter of this year. A decline in sales of cellular phones Analysts attributed the financial crisis in the United States and Europe. First place in the list of the largest suppliers of mobile pipes continues to keep the Finnish company Nokia. Last year, Nokia supplies mobile phones rose by 5,5% - to 117.8 million units. The mark...

Sort windows applications using GridMove

The main instrument of computerized office work are the various programs, editors. It is in spreadsheets, accounting applications, text editors, graphic or tools created working papers and projects. It is no coincidence that it is reviewed and guidelines for working with such a «serious» software filled pages of periodicals of computer topics. This is indeed true and justified. However, it is worth remembering that for a really good work with a computer is no less important, and small auxiliary tools to simplify and automate fulfillment of routine operations. This is different schedulers, auto switches the keyboard layout and other such programs to facilitate our everyday work at the computer. The hero of our review program GridMove also solves a seemingly insignificant at first glance the problem - sort of windows of other applications, but makes it so easy and with such elegance that literally after a few hours of work with this product ponevole catch myself thinking: and as previous...