Advertising in social networks: Features

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...