News from Microsoft
Largest software corporation started in 2009 rather heated. At least, judging by the number of news coming from Redmond. Microsoft Corporation will spend $ 150 million on an advertising campaign, which aims to persuade businesses not to cut IT-budgets in crisis. The campaign, launched on 11 January, will be the last, third, phase of a broader campaign of People Ready, promotive business applications of Microsoft and ongoing for three consecutive years. As the slogan of the new phase was chosen phrase "It's everybody's business". During the campaign the real customers Microsoft will talk about how technology helped their business. Among the participants of the campaign - director of marketing for Coca Cola in North America, head of the U.S. unit Nestle and co-founder, producer of consumer goods Method. Stories of business representatives were recorded on the phone, and then superimposed on an animated video series. This resulted in savings in the production of commerci...