IT SECTOR

April 8, Apple introduced the public its mobile advertising system iAd. It differs from the systems of competitors (eg, AdMob from Google) is that iAd integrated directly into the operating system iPhone OS. Moreover, these ads will be placed on servers Apple. Advertisements will be interactive and its structure will resemble the small "applications in the annex. It is already known that some of them will be created using the technology of HTML5. In the framework of Apple business model, the developers of these applications will receive only 60% of the proceeds from advertising on iAd. The platform will debut this summer. System iAd, I note, personally announced CEO Steve Jobs. According to him, the average user of the device on iPhone OS works with about half a day. Accordingly, when a demonstration ad every three minutes it is about a billion hits a day. Jobs in his speech cited the following figures: today issued 50.7 thousand games and other entertainment applications for the ...

Image via CrunchBase April 8, Apple announced a new version of mobile operating system iPhone OS 4. The developer states that iPhone OS 4 has about a hundred innovations. Consider the most significant of them. So, finally, there was a long-awaited multi-tasking, however, will get its only owners iPad, iPod Touch and the third generation iPhone 3GS. Older devays, according to Steve Jobs, hardware can not provide the applications in the background. Also in the new firmware was introduced several new services: a game center, iAd , iBooks. Game Center is a social network of all the fans to play multiplayer games. Next on the list iAd - advertising services, through which developers will be able to provide free one to benefit from the display of advertisements. I would like to mention the ability to create folders in the menu, set as background wallpaper own and extra features for formatting text. Available for download the new OS will be the summer, when will the next generation iPhone.

Image via CrunchBase More interesting news comes from the camp Microsoft. Just recently, the corporation announced that in May this year bring to market a new Office application Microsoft Office 2010, and free. During that users will run ads, but who wants ad-free, he will be able to pay for the appropriate version. And now the Internet has appeared a lot of unofficial information about how Microsoft is going to earn a promotion. In particular, it is a platform under the name Madison. It can be used in various products of the company, including operating systems. The idea here is the same - users enjoy free software in exchange for displaying advertising messages. Based on these rumors so far some IT publication has to speculate that in the future, and the operating system is Windows can thus become free. An indirect confirmation of this is the number of recent actions and statements of the company development of its representatives. For example, in Windows 7 in the "Personalizat...

Image via CrunchBase Internet company Yahoo plans to close its regular online project launched back in "fat" pre-crisis time. This is the advertising platform Yahoo Publisher Network Beta - it is designed specifically for smaller advertisers with limited budgets. Service Yahoo Publisher Network Beta was launched in 2005, and since then he had existed in the form of beta, but access to it has been possible only by invitation. This platform is designed for small businesses, small ad agencies, bloggers, etc. users. Business Model Yahoo Publisher Network Beta was a classic - Yahoo disseminated advertisements on their portal and partner sites, taking his commission. The scheme of pay per click and display content relevant advertising. Announced the closure of Yahoo Publisher Network Beta, in Yahoo, however, did not report how many companies used the service. The only official representative of Yahoo, so this is what customers were "a little".

It is very simple: the so-called tayposkvottery register domains with "typos" in order to collect random traffic, and deliver the targeted ads, usually Google AdWords. The Conference Financial Cryptography and Data Security experts from Harvard announced its study ( PDF ), which attempted to assess the volume of the market. The authors also make the assumption that Google is providing technical assistance More Search and shares with them a profit. According to their estimates, the network contains at least 938 000 domain names that are incorrect spellings 3264 the largest sites zone. Com (take into account, at least five-letter). At every popular site has, on average, 281 domain misspellings. "Erroneous" is about 1,16% of the Internet zone. Com. Few of the research methodology. Typos were generated by model-Dahmer Lowenstein, ie replacing each letter, no letters, an extra letter or letters change places is that the new word is from the original at a distance of 1 st...

Site Mail.ru is one of three largest portals Runet, so that attention is paid to him, entirely justified. At the end of last year around Mail.ru launched a massive plot. Its essence was as follows: Mail.ru search engine has long been one of the most popular in RuNet, but few people know that their own search engine at Mail.ru was not. Portal use search technology "Yandex", with the trademark "Yandex" it was not mentioned. Instead, the largest search engine Runet received only a few deductions from advertising. By the end of 2009-the first such situation no longer organize ambitious Yandex, which demanded the "divorce" from Mail.ru. In response, the administration Mail.ru began negotiations with Google, which has long sought a foothold in Russia's market. It was assumed that the search service Mail.ru had to go to the engine Google, as well as displaying search results ads from contextual advertising system AdSense. Moreover, the draft contract with Goo...

Over the past months I have repeatedly written that the global economic crisis should accelerate "peretekanie 'advertising budgets to the Internet. And thanks largely to the process of Internet business could be affected by the crisis considerably less than other sectors of IT-industry. In early February, were published the results of a study conducted in RuNet agency PR Technologies by order of IMHO VI. Results eloquent: more than half of Russia's largest advertisers are planning in 2009 to increase advertising budgets on Internet projects. At the same time, interestingly, online advertising attracts the advertisers is not the relatively low price, and especially the possibility of targeting and the availability of precisely targeted audience. Among other advantages are called transparent budgeting, as well as the opportunity for rapid assessment of the effectiveness of advertising campaigns on the Internet. Figures The study polled 70 respondents - they had become direct...

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...

Results in 2007 largely shame makers analysts forecasts. Namely: the Russian market of Internet advertising, on the basis of 2007 surpassed all expectations. Experts now estimate it at $ 400 - $ 450 million, though I half on the basis of most of them predicted a final amount of $ 300 million For comparison: in 2006, the Russian business is spent on online advertising about $ 210 million So, the market for Internet advertising RuNet doubled in the past year, exceeding the mark of $ 400 million and taking about 4% of the total mediareklamy located in Russia. Market participants predict that in 2008 the market will grow by 50-70%. This does not take into account the costs of moving, creative and online PR. That is the aggregate cost to business presence on the Internet by anyone yet to really not appreciated. These and other figures were announced during a very representative Internet conference organized by investment company "Finam". In particular, the head of the Research Div...