IT SECTOR

Leading American IT-company decided to "chip in" to help the national economy - not without benefit to itself, of course. Total plans to collect about $ 3.5 billion, this money will be invested in the U.S. IT-developers, as well as an increase in the number of jobs in the IT-industry. The economic crisis has seriously undermined the U.S. position as a world technology leader, capable of creating innovative products and solutions. In 2009, Intel and Newsweek conducted a poll which showed: only a third of Americans believe in the fact that their nation will remain a technological leader in the race for the next 30 years. Realizing that the situation must somehow be corrected, the largest U.S. IT-companies, including Intel, Cisco, HP, Dell and others, have launched a joint initiative. It is the declared goal - help the U.S. economy. Assistance will be implemented in two ways - the largest producers are investing in local developers $ 3.5 billion, and in parallel - will incre...

February 18, U.S. President Barack Obama, signed a plan to stimulate the U.S. economy of $ 787 billion before to put its signature to the document, the head of the White House noted that "today does not mean the end of the economic problems, but it will be the beginning of their end". Of the money the U.S. economy has been waiting for, like manna from heaven. Undoubtedly, part of the allocated funds will be in the IT-industry: something directly, but something - through the corporate IT-budgets. Do not forget that the United States - the largest in the world computer market, and its rise necessarily trigger the growth of IT-companies in the world. But, as I once said, "post" IT-industry will be dramatically different from what we all saw back in mid-2008. By the end of 2008, the U.S. economy has lost 2.6 million jobs. Obama hopes that his economic program will create up to 4 million new jobs. In addition, the White House plan assumes an increase in unemployment bene...

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...