Advertising in RuNet: expert opinion
Results in 2007 largely shame makers analysts forecasts. Namely: the Russian market of Internet advertising, on the basis of 2007 surpassed all expectations. Experts now estimate it at $ 400 - $ 450 million, though I half on the basis of most of them predicted a final amount of $ 300 million For comparison: in 2006, the Russian business is spent on online advertising about $ 210 million So, the market for Internet advertising RuNet doubled in the past year, exceeding the mark of $ 400 million and taking about 4% of the total mediareklamy located in Russia. Market participants predict that in 2008 the market will grow by 50-70%. This does not take into account the costs of moving, creative and online PR. That is the aggregate cost to business presence on the Internet by anyone yet to really not appreciated. These and other figures were announced during a very representative Internet conference organized by investment company "Finam". In particular, the head of the Research Div...