IT SECTOR

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...

Even the most dramatic events often end without any noise and even more so without too much sensationalism. Since early spring, we witnessed the confrontation Internet companies Yahoo and Google with one hand and Microsoft in the company's odioznym billionaire investor Carl ICANN - on the other. Microsoft wants to buy Yahoo, or at least its search engine to increase its ryvkom little to date market share of Internet advertising. Yahoo, through its top managers desperately resisted. Google with its rejection of the organic business model Microsoft has actively supported Yahoo. Karl Ikan, though, and was the largest shareholder of Yahoo, stood on the side of software giant, with its own business interests. Passions Kipelov and should have reached the highest point on 1 August, at a key meeting of shareholders of Yahoo. Even in mid-May, Karl Ikan, representing a group of investors and controls nearly 5% Yahoo, promised change at the annual shareholders' meeting of the Board of Dir...