The story of how Begun owner changed
In runet sostoyalyas one of the largest deals in its history. Google has bought a Rambler Media Russian service contextual advertising «Begun». The official amount of the transaction - about $140 million addition to the transaction, the company also entered into a cooperation agreement. Google will enhance search engine «Rambler» through its algorithms and will be available on the site of the Russian contextual advertising. Google will also share with «by Rambler» proceeds from the sale of the advertising. Analysts surprisingly unanimous: «Begun» - the largest and return on assets «Rambler», but the company has not had an opportunity to effectively develop its. Now «Rambler» focus on the development of media and service areas, and the sale of «Begun» just give the necessary funds. Interestingly, the negotiations for the sale of «Begun» were another foreign Internet companies - Yahoo. However, Google offered better conditions and eventually became a buyer. It turns out that for second p...