News from Microsoft
The largest software corporation beginning in 2009 rather rapidly. At least, judging by the number of news coming from Redmonda. Microsoft is willing to spend $ 150 million on an advertising campaign, which aims to persuade businesses not to reduce IT-budgets in the face of crisis. The campaign, launched on 11 January, will be the last, third phase of a broader campaign, People Ready, propulsive business applications and Microsoft has already done three years in a row. As the slogan was chosen as a new phase of the phrase "It's everybody's business". During the campaign these customers Microsoft will talk about how technology had helped their business. Among the participants in the campaign - Marketing Director of Coca Cola in North America, the head of the American unit Nestle Co-founder and producer of consumer goods Method. Stories of business were recorded over the phone, and then superimposed on an animated video. This allowed to save money on the production of c...