IT SECTOR

World social revolution in the Internet was accomplished. Social networks possession of the masses, and themselves sotssetey the Internet becomes more and more. Last week, the list of social services addition of a new project - Google Buzz. Below we consider this event in the overall context of the socialization of the Internet. Social animal Man - animal social. This has long been identified yet Aristotle. Man does not like and do not want to be alone, he needs the society of his kind. We see around us many forms of social life, social, cultural and religious organizations, through which a person identifies, defines and implements its social status. Internet - Wednesday communicative. Technological development, and mass popularization of the Internet led to the socialization of relations between users of the World Wide Web. Accordingly, the demand has created a proposal and began to appear specialized social internet projects, collectively referred to "social networking". Th...

In the days of turmoil business cuts back on staff costs and advertising - it is almost an axiom. However, the current financial crisis was the first time in nainoveyshee such events, where advertising spending fell in the traditional media, while the cost of advertising on the Internet virtually fallen (yet, at least). However, «within the internet» advertising budgets redistributed. Less money going to the banners, rich media, video, top sites, and other «beautiful». But more money spent on contextual advertising, BTL-how and advertising in Web 2.0 - blogs and social networks. Indeed, today the growing popularity of social communities, blogs of all kinds and mikroblogov, photo and videoobmennyh networks, where millions of people every day and spend their leisure time, offers almost limitless opportunities to advertise and promote the brands. Readiness for advertising revealed According to a study by marketing agency Universal McCann, which was conducted in 29 developed countries...

In most countries around the world are now discussing the control of communication in the Internet users and content for web-sites and services. We will not mention the «Great Chinese digital wall» - this is a separate topic of conversation. Let's talk about what is happening in Europe, the USA and other countries. Malaysia At the first International Summit on Information Security, which took place recently in the Malaysian capital, it was decided to establish a global center for monitoring threats on the Internet. In total, the forum was attended by delegates from 30 countries including Russia, USA, Canada, France, Sweden, Japan, India, Australia, Thailand, Singapore, Mexico and Saudi Arabia. The general view of participants expressed the phrase: «Because kiberprestupniki using the Internet do not recognize state borders, the fight against them must be the world». The final summit declaration states that «The rapid development of information and communication technologies has resu...

Recently there was news: Google is planning to open its own venture fund that will invest in promising startups. It is expected that the Fund will lead the new David Dryummond, the chief lawyer company and Senior Vice President of Corporate Development, and Bill Maris, a former business partner and friend of Anna Voysitski, the wife of one of the founders of Google, Sergey Brin. Google scheme According to analysts, Google will invest primarily aimed at supporting those startups, which can be regarded as the main candidates to buy the search giant. By investing their own funds - even at the initial stage of relatively minor - Google will be competition to traditional venture capital companies and investment funds. In addition, it will be possible to avoid a sharp rise in prices startups in a situation where the company Brin and Page decided to acquire technology or the development of young companies. Of course, such a tactic in the IT-industry - does not know how Google. Own venture uni...