Monday, April 14, 2008

Wireless ambitions Google

Until a few years ago, Google has declared intention to "streamline exclusively everything in the world." Now it appears the Internet giant ambitions extend far beyond - and mainly in the telecommunication industry.

March 19 in the United States ended with the historic telecommunications industry for the country auction - a public sale of analog television. These frequencies (700 - megagertsevy band) released after the February 2009, the whole country moves to digital television broadcasting. Frequency liberated, it was decided to sell telecom companies. It was really a piece of piece: on the television signal frequencies can be transmitted over long distances, and consistently adopted in buildings. This means that the organization is ideal for wireless data networks. One more thing: telechastotam were traded at the last opportunity for companies newcomers enter the market of wireless communications. Obviously, the most visible role of "newcomer" Google has spoken. Trades were the Federal Communications Commission (FCC), and organized with Big. But the result is still far exceeded expectations: instead of the planned 10 billion auction yielded more than $19.5 billion Same technology bidding looked quite ingeniously. The frequencies have been divided into separate units, each of which can be used under certain conditions. For telecommunications operators representing most interest frequency block C, which allows networks to deploy a fourth generation in all 50 states of the USA. Here is a real war and razgorelas. Case is very much in the features of the American national cellular market. In the United States, cellular operators sell phones that work only with their networks. Moreover, each company have their limitations on what applications and ring tones you can download to phones connected. But such historical situation is not very liked leadership Google - it severely complicates the advertising business companies in the market of mobile media. More specifically, Google will be difficult to promote their applications and ad units for mobile phones and smartphones Americans. In general, Google found that the market is now time to make a revolution. And auction on telechastotam may well play a role shots "Aurora". Google has offered to bind a future owner FCC unit C fulfil four conditions, the conditions were very unusual for the United States telecommunications business:
-- "open applications": to give consumers the opportunity to download any application, any content and use the services of any of any operators and content providers;
-- "open" device: allow consumers to choose, to a wireless network they want to connect their phones and communicators, purchased from independent vendors;
-- "open services": in selling the right to use the frequency holder of a licence for block C should not discriminate against other companies, observing the above rules;
-- "open network":-subarendatory providers must have the technical possibility of data transmission over a wireless network licensee at the frequency block C.

These conditions were adopted - too much influence Google. American officials accepted the conditions, saying that if the C block of frequencies will be sold for more than $4.6 billion, then consumers will be able to connect to the network so as demanded Google. When, in 2009, television frequencies will be applied to low-cost wireless data transmission monopoly, the cellular operators will be fundamentally undermined. I note, incidentally, that bidding on the frequency analog television lasted for a long time - they began in late January. They were anonymously, and are attended by over 200 companies. The rules do not look very usual way: auction was to end only in the event that no party has failed to increase once again bid. However, at the outset of the frequency proposed $18 billion, followed by bidding for nearly two months were very weak. As anticipated, in the limelight was a block of frequencies C - for him a few days of the auction were invited to more than $4.6 billion After a month and a half, 20 March, it became known that the main buyers at the auction were the IT giants AT & T and Verizon Wireless. In total, these two companies have spent on the acquisition of frequencies $16 billion from $19.5 billion collected And these spending were made largely in order to prevent the occurrence of new players into the market - very possible competitors. And Google? A Google finally turns in any alignment win. AT & T and Verizon Wireless subscribers American release of "bondage" of cellular operators, but the content and services to users of mobile devices will still deliver Google. U telecommunications giants simply do not have the capacity to compete with the Internet Corporation for the field. So, will cooperate. And where content and services - and they advertise. Google was that so wishes.

And now about the development history of television frequencies. March 24, was released information that Google plans in the near future to create a new generation of wireless devices to access the Internet. And these gadgets connect to the network will be carried out precisely at T V-band, which has just ended auction. The first such device available by the end of 2009. A new type of connection, Google calls the "Wi-Fi 2.0", or "Wi-Fi on steroids." Relevant documents the company has already sent a communication to the Federal dollars. As told journalists Rick Witt, the consultant Google liaison in Washington, this class of devices will be able to offer data transmission speeds of up to several gigabits per second. This is much more than modern wireless networks, with much lower cost. Users of such devices will be able to watch television programs and movies online, which is not possible in modern networks because of their limited capacity. It is anticipated that mobile phones and Internet devices (Mobile Internet Device - MID), using this type of connection, will be based on the platform of Google Android. Accordingly, Google will be able to earn their advertisements placed in the web-surfing these devices. However, this type of connection is of concern among television producers and wireless microphones, which believe that it will be able to cause interference. There is currently no FCC investigates the matter waves crossing and prepares a formal ruling on the matter. In turn, Google is offering to use wireless microphones, and the astronomical medical equipment, office communications frequencies another group, which will not be used Wi-Fi technology 2.0. Still, Google has direct competitors in the market enough. In particular, plans to use attrition own television frequencies are building Microsoft, HP, Dell and the North American branch of Philips. Less than two weeks ago on the use of television band said Bill Gates.

A Comcast Corporation and Time Warner Cable are discussing funding for the joint venture, organized and Crearwire Spring Nextel. This initiative will create a broader network built on the basis of high-speed wireless data transmission technology WiMax. According to the plan, Comcast, the largest cable communications operator in the United States, invest in the joint venture $1 billion, while Time Warner - $500 million Another operator - Bright House Networks - invest 100 to 200 million dollars. Representatives of Sprint and Comcast has refused to make any comment in this regard. But knowing that Sprint is already testing services based on the WiMax connection, in some regions, and Clearwire in the United States has its own network, built on the technology. According to the Wall Street Journal publication, Google can also take part in financing the project, while the parties have not agreed on the final terms of the agreement, and the entire transaction could still not take place.

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