Monday, August 25, 2008

The market of mobile phones transmission formats.

The research company Gartner released its medium-term forecast of market development of mobile phones. According to analysts Gartner, before the end of 2009 ringtones will appear on the market a number of new players, while the market will take only a few frank outsiders. New manufacturers will increasingly move data transmission services and additional services, and the devices become easier to handle when former functionality. In doing so, the greatest sales growth will occur in developing countries, while in Western Europe and Japan will begin declining, and in the United States - a long period of stagnation. Gartner experts have identified five major trends of the industry of mobile phones before the end of 2009 - go.

First of all, the market of cellular devices will new players - for example, a manufacturer of GPS-navigators Garmin - the company postponed the release of its first phone with the IV quarter of 2008 - go for next year. The emergence of new producers in the face of fierce competition sufficiently stimulated by the expansion of the market and the variety of ready platforms. Secondly, pressure from operators seeking to lower prices for mobile phones, will force manufacturers to seek new sources of revenue, for example, from the sale of content and other services. On this path have already made Nokia with its service Ovi, Sony Ericsson with PlayNow and Apple with iTunes. Similar projects are preparing to launch a number of manufacturing companies - for example, Motorola. In the future, according to experts, business links between producers phones and smartphones, cellular operators and content providers will be much stronger and diverse in their points of contact will be new business models. Another important trend in 2009 - cellular phones (unless, of course, the word "phone" still could be applied to these devices) will become less complicated to use. All will play a more important design and style mobile, while differences in functionality will become less noticeable. Companies producing development and implementation will primarily those new technologies that will enable cheaper design variations. For example, is expected to conclude new agreements with global brands of elite sports accessories and clothing - and, what traits do not jokes, and can reach up to use food and car brands. Pepsi-phone and phone-style Jaguar today still may raise a smile, but do not forget how quickly changing world around us. Issue joint products, manufacturers ringtones will be able to improve the attractiveness of their vehicles in the eyes of consumers. Finally, the life cycle of high-tech phones will increase: it will be possible to download software updates, new copyright management systems (DRM), applications and services, multimedia files - all for the appliance to remain contemporary as long as possible.

With regard to statistical projections of Gartner, then, on the basis of 2008 in the world to be sold 1.28 billion cell phones that the 11% increase compared to 1.15 billion vehicles sold last year. In I quarter of this year in the world was sold 294.3 million mobile phones. According to preliminary calculations, in II quarter (April-June) in retail sales and in offices operators sent 300 - 305 million mobile phone. Leading Gartner analyst Carolina Milanezi said: "In III quarter sales growth to continue, but would be immaterial, since the company Motorola and LG have already warned of lower quarterly sales. In addition, remains complex and the economic situation. All hope rests at the end of the year when producers phones will be provided to most of the novelties. In addition, the increase in sales in the quarter IV should affect seasonal factor ". In doing so, sales growth will be achieved primarily by developing countries, countries in Eastern Europe, Russia (CIS) and Latin America. At the same time, in regions such as Western Europe, Japan and North America, the market has reached saturation point. According to analysts' forecasts, in the Asia-Pacific region in 2008 will be realized 472.5 million mobile devices that will be at 17.9% more than last year. In Western Europe, will be sold approximately 188 million phones - a 1.5% lower than in 2007 - m. Sales in North America amount to 185.7 million units, which will give 5.3 - percentage growth for the year. At the same time, Japan will be sold 47.7 million sets, a country that is the rising sun from last year will show 9.1 - the percentage decline in sales of mobile phone.

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