Are held last summer days. That's about to come autumn, and with it - and the long-awaited revitalization of the global IT-business. But then, perhaps, is caution against excessive optimism. Analysts company Gartner noted that the weakening world economy soon may force consumers to buy fewer electronics. In the coming months is expected to reduce the widespread sales of computer equipment that will affect the rapidly producing microchips. Until this year, sales of PCs and mobile phones kept at a high level thanks to developing markets (China, India, Russia, South America), which is heated by industry. But at Gartner believe that soon, and in these countries will be felt the impact of global economic crisis.In March this year, experts forecast by Gartner changed the overall production of chips, taking into account the decline in the prices of memory and the deterioration of the global economy. Thus, if the previously expected annual profit growth in IT-industry stood at 6.2%, but now it dropped to 3.4% ($ 278.4 billion). According to forecasts Gartner, improvements in the industry should not wait before the second half of next year.
Microprocessor passions
One of the most notable events this summer was the intensification of the two largest producers of processors - AMD and Intel. Both companies have sought to strengthen their market position. In doing so, a number of miscalculations, admitted the authority of AMD, led to a weakening market position of the manufacturer. One of those mistakes proved acquisition of ATI, eventually obernuvsheesya big loss for AMD. Nevertheless, the company does not intend to give up: now AMD has taken serious steps, trying to stay competitive. In July the company was headed by Dirk Meyer, who succeeded as general director Hector Ruiz.
Now leaders of the company has plans to reorganize production, which, however, still kept secret. Do not forget AMD and their "direct responsibility", while continuing to replenish its range of new products: last month were released three new quad processor Phenom X4. For such activity AMD followed by significant growth in the ranking positions the company: from 20 - the first place, she moved to fifth. AMD competitor Intel, in the person also does not waste time. In the rating of proposals corporation was able to deprive the company Apple second place which is occupied for several months. After 40 years after the founding of affairs at Intel are excellent. To verify this, just look at the financial performance of the corporation for the II quarter of this year. In July Intel introduced the Intel Centrino platform 2, which immediately interested in leading notebook manufacturers. Moreover, in the near future Corporation intends to release onto the market a number of promising products, among them - dual-core processor Intel Atom, microarchitecture chips on Nehalem, as well as video Larrabee. According to Steysi Smith, financial director of Intel, earnings for the quarter ranged from $ 10 to $ 10.6 billion (In doing so, according to Reuters Estimates, analysts forecast earnings in Intel III quarter at around $ 10.3 billion) Commenting on its forecast, Smith noted that Intel has shown good performance during the year even though the slowdown in economic growth has affected not only the U.S. but also Western Europe. The main reason for good performance Intel, according to Smith - the timely entry into the market for mobile processors - in particular, Issue chip Atom, to be used in inexpensive gadgets and laptops. Now sales Atom development becomes a priority objective in the face of slowing growth in world PC market. Quote: "Atom become very good acceleration at the start, exceeding our expectations at the beginning of the year. The product fits perfectly into a modern prosperous state is not the American economy in which consumers pay more attention to low-cost devices.
However, according to findirektora Intel, the company intends to establish exactly how and in what areas need Market Atom, only in the next six months. In the meantime, it is anticipated that the processor is very well suited for use in mobile devices, in emerging markets, as well as for people who want to be second inexpensive PCs, in addition to the core. Along with AMD and Intel demonstrated the positive dynamics and other manufacturers of computer equipment. Thus, the company closed the first ten Dell, Toshiba and Nvidia divided among themselves 13 - yu line, and Lenovo took 17 - first place.
Incidentally, on Lenovo
According to quarterly reports company Lenovo, net profit in II quarter of this year reached $ 110 million - a 65% increase over the same period last year, when profit was $ 66.84 million These figures exceeded expectations of most analysts predict earnings of $ 107 , 47 million Nevertheless, the general revenues in II quarter increased only by 10%, to $ 4.2 billion According to the company on quarterly financial performance crisis has affected the American economy and an earthquake in China. In the structure of sales of Lenovo can be identified, on the one hand, the slowdown in sales of desktops, which amounted to only 3% (up to $ 1.7 billion), and strengthening the positions of laptops, sales growth which reached 17% (up to $ 2.4 billion). Now the share of portable PCs accounted for 57% of sales. In the regional division of China showed the best performance, in which sales growth was 22% (up to $ 1.7 billion). In the U.S. products were sold at $ 1.1 billion, in Europe, Africa and the Middle East - at $ 904 million, while in Asia (excluding China) - at $ 497 million as stated by representatives of Lenovo, in commenting on the results of the II quarter, the company emphasis on the Olympics in Beijing, where she is an official sponsor. According to plans, the fourth PC manufacturer in the world, Olympic marketing activity should make it globally recognizable brand.
Via changes specialization
One of the few producers of alternative chipsets - the company Via - will no longer produce a platform for third-party processors and plans to concentrate instead on issuing its own platform for processors x86. Via Vice President Richard Brown said about this: "One of the main reasons why we decided to fully engage x86, is that, according to our estimates, the business of producing chipsets for third-party processors is futile". As examples, Brown led the company Intel and AMD, which themselves produce chipsets for its processors. Intel has achieved that now almost all of its processors provided with its own chipsets. With the acquisition of ATI Technologies in 2006, the company AMD is approaching a similar scenario.
Rumours that Via is considering withdrawal from the business to produce chipsets, yet emerged last autumn, when the publication DigiTimes reported the resignation of President and Chief Executive Via unit to develop platforms Cheveya Lin, who along with the company, left the team of 40 specialists. Later they joined the ASMedia Technology - the Taiwan branch of Asustek Computer. Among the reasons cited the departure of heated competition from Intel and AMD, as well as the uncertain future ruler chipsets company. Relations between Via and the world's largest producer Intel processor always leaves much to be desired. Thus, in 2001 issued a Via chipset Apollo P4X266, which had the support of DDR memory and Pentium 4 processors. However, the necessary license from Intel for the development of this chipset has been received. I am afraid to get out of favor Intel, manufacturers of motherboards to produce steel products based Apollo is not under your name, but under the name Via. Today the company includes Via the five largest producers of the Organization's website, which also includes Intel, AMD, Nvidia and SiS. When asked whether the company was able to improve relations with Intel, Richard Brown replied as follows: "Our company and Intel are direct competitors in the very difficult market. Nevertheless, we respect the Intel as to our opponent and as a company, has made an enormous contribution to the development of personal computer industry ". I recall that in early August there were rumours that goes out of business chipsets company Nvidia. However, this information was immediately overcome its official representatives, who said they had to withdraw from this segment does not make sense, as it positions Nvidia strong as ever.
Cadres who decide everything
Working at IBM plants in the state of Vermont expects 10 - lowering the percentage of salaries early next year. Jeff Kutyur, a representative of IBM in Vermont, said that the company will cease to pay 20 - Prize working interest 12 - hour shifts. These measures affect about 3500 workers assembly line. To compensate for the abolition of bonuses, IBM plans to implement a one-10 - percentage increase basic rates. IBM plants in the state of Vermont produce processors for cellular phones, DVD-players and other consumer electronics, as well as special Processors game console. The company also is going to lower wages at some $ 120 administrative employees. Working night shifts will continue to receive bonuses of 12.5%. Thus, the measures taken by the leadership of the company, a different impact on individual employees. According to the representative of IBM, competing companies do not pay premiums for their workers. Jeff Kutyur also reported that IBM planned measures aim is to reduce costs and maintaining competitiveness.
Sanjay Dja, the new head of the mobile unit Motorola, intends to take a key strategy for the company's solutions for just 90 days. According to him, for three months will be profound rethinking Motorola mobile platforms and plans for the production of cellular phones. Dja also intend to invite to the work of new top managers to oversee areas of responsibility in which he personally lacks experience. I recall that until recently worked Sanjay Dja administrative director of the company Qualcomm. Observers suggest that many top managers will peremaneny it from there.
This amazing Russian IT-market
According to data analysis company IDC, in 2007 the volume of Russian market of integrated systems management (ISUP) grew by 58.7% to $ 579 million This figure is almost double the average growth rate of Russian IT-market. According to IDC analyst Peter Gorodetskogo software, end users fully appreciated the significance ISUP as a key tool for optimizing business processes and enhancing the competitiveness of enterprises. "A suppliers and their partners were able to offer customers the best choice including solutions for individual business segments and industries", - the expert explained. It seems that the needs of enterprises expressed not only in acquiring the tools to get information - for them relevant and consistent financial reporting requirements of domestic legislation. That is why the market share of budgetary and regularly updated products "1 S" has been steadily increasing. And if growth in 2005-2006 market presence "C 1" took place at the expense of reducing the proportion of Microsoft, then in 2007, "the victim" was a corporation Oracle. He explains what is happening relatively small number of potential customers "heavy" ERP-systems. It's no secret that many Russian enterprises, including large industrial, in the absence of free funds have to be satisfied with the products easier class. "Rich heavyweights" are still companies with continuous production cycle, specializing in the processing of raw materials, including oil, as well as retailers, "energy". Since the introduction of "C 1" is not a heavy burden on the corporate budget, have begun to automate the company SME. This is truly a "golden bottom". According to Deputy Director of corporate management systems company IBS Alexander Saksina, the success of SAP primarily attributable to a corporation that is sensitive to a segment of small and medium businesses. According to IDC, the market SMB SAP in Russia has received more than 30% of their income. It seems that Oracle policies in this direction is not enough active. Specialists IDC believes that the Russian market ERP-systems in the next five years will grow by an average of 35% annually. The cost of automated systems in the retail and wholesale trade, energy, health, education and government will grow, ahead of market dynamics.
Shares of major suppliers of ERP-systems in the Russian market (%)
| 2005 | 2006 | 2007 | |
| SAP | 39,7 | 45 | 49,6 |
| Oracle | 21,7 | 18 | 14,9 |
| «1С» | 9,7 | 12 | 14,4 |
| Microsoft | 9,4 | 8 | 7,8 |
Source: IDC.
Apple Mac vs. Windows PC
An interesting statistics published by NPD Group. According to her figures, the average price of your Mac twice higher than the average Windows PC. While the average price of Windows-notebook fell from $ 877 in June 2006 to $ 700 now, the average price of mobile PCs Apple is still about $ 1500, falling over the past two years at $ 59. Desktops Mac now sold in an average of $ 1000, while the typical Windows PC costs about $ 550. Of course, all these prices without taking into account the specifications of computers represent only a statistical interest, a typical configuration Mac and PC differed so much that they try to compare quite difficult. What is remarkable: despite the much greater difference in price, Apple market share is still growing and, according to Gartner, currently at 8.5%. The main reason for the growth analysts believe Vista problems and lack of proper marketing response from Microsoft, which prompted buyers to part with large sums of money in order to avoid meeting with the new Windows. Nevertheless, Apple should not sit idly by, experts believe. The new marketing initiative corporation Microsoft, Apple decides to respond to a series of rollers Get A Mac, could bring slower growth of sales of products with symbolism nadkushennogo apple. However, in Cupertino, it seems, this has long been ready: can talk about it announced in July by reducing percent gross margin from 35% to 30% - unchanged at a cost that can speak only to lower retail prices. Calculations show that if Apple is going to continue to increase its market share, or at least freeze it at the level of 8.5%, prices would have to go down.
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