IT SECTOR: passion for Corporations

Last month the spring, barely begun, immediately brought some unexpected news. And chief among them, of course, was the news of the sudden capitulation of Microsoft, was never able to overcome Layered defence Yahoo. So, the confrontation ended with Microsoft and Yahoo. And a very unexpected way: Microsoft simply withdrew the proposal for purchasing portal. But recently the software giant Yahoo has promised to absorb any cost.

The day before Microsoft even withdrawing the proposal to increase the amount proposed for the portal, for five billion dollars. Suddenly, May 3, Microsoft CEO Steve Ballmer sent an official letter Yahoo leadership of conscientious objection to the transaction. Press office in Redmond said: "After with colleagues, Steve Ballmer came to the conclusion that the conditions put forward by Yahoo unreasonable. Therefore, in the interests of shareholders and employees of Microsoft proposal to purchase Yahoo withdrawn ". At the ensuing press conference Ballmer thanked KazUpack Jerry Yang of Yahoo spent discussing the details of the transaction time and regretted that the search engine not accepted the offer Microsoft. In addition, Ballmer stressed - is not the first time - that Microsoft has all the necessary resources, and the corporation will develop their own online business. Let me remind you that the price issue - a huge market for online advertising. According to Microsoft, in 2007 the market totaled $ 40 billion, and by 2010 this figure will rise to $ 80 billion Today the best deal with Internet advertising situation with Google. In December 2007 - the share of Google had 62% of global search queries. But, of course, buy Google in Microsoft did not even dream of. It seemed to all Yahoo would be easier. When the proposal came from Microsoft on the purchase, what the stars search engine number two went no better. Share Yahoo search on the market every six months decreased to 1-1,5% to 12.8%. Cases same Microsoft search went on the market from the hands of poorly won - the proportion of companies stood at 5.2% and every six months declined by 2-3%.

After two months of confrontation Yahoo and Microsoft are connected to events and other market participants. Company News Corp., Mediamagnatu owned by Rupert Murdoch, began to negotiate with Microsoft on joint buying Yahoo. Yahoo, in turn, agreed to strengthen their positions by chief rival - Google. The latter received the right to place contextual advertising on the site Yahoo. Both companies stressed that this pilot project, but if it is successful completion of such cooperation can be continued. Moreover, Yahoo has actively negotiated the merger with AOL. The company Time Warner, which owns AOL, was ready to swap $ 10 billion for 20% stake in the combined company Yahoo!-AOL. Although AOL is not experiencing the best times, it remains a huge advertising platform. Today services company enjoyed about 10 million people. But perhaps the most self-confidence Yahoo gave financial outcome I quarter 2008 - first. Net profit search engine for the first three months of this year amounted to $ 542 million A year ago this figure was equal to $ 142 million Revenue rose from $ 1.67 billion to $ 1.82 billion Incidentally, it was after the publication of first quarter financial outcome for the first time Steve Ballmer said that Microsoft is ready to grow and without Yahoo, if the purchase proposal will be rejected.

Operationally Yahoo press release states that after Microsoft withdrew from buying Yahoo, the Internet company intends to concentrate all efforts on increasing profitability and how to capture greater market share of online advertising. The Director-General of Yahoo Jerry Yang said that prides itself on its team cohesion which helped win in the three-month confrontation with Microsoft. Yang said that Yahoo will use its unique capacity and market position with the maximum benefit for shareholders, employees, partners and users. In turn, Chairman of the Board of Directors Yahoo Roy Bostok outlined the main directions of development of the company. Among them - increasing market share and profitability of Yahoo, the concentration of efforts on the most promising industries and investments in innovative technologies. Shares traded NASDAQ Yahoo May 5, the first trading day after the refusal of Microsoft company takeovers, cheaper by 17%. For one share offer of about $ 23.8. This is the strongest decline in the past two years. Shares of Microsoft, by contrast, went up by 2.5%. Also, it is possible that Yahoo rejection of a merger with Microsoft would ensure that against Internet companies will initiate new proceedings. Waiver of a merger with Microsoft caused serious differences in the management of Yahoo, and some shareholders of Internet companies in February filed seven lawsuits, accusing the leadership of Yahoo in unwillingness to cooperate with Microsoft. Now the number of lawsuits is likely to only increase. Yahoo has been accused Guide that it negotiated with Google is not in the interest of the company, but solely to avoid a merger with Microsoft. Some analysts have also expressed fears that Yahoo shares could collapse in the price of all 30%. In fact, denying Microsoft, Yahoo has set itself in a very delicate position: top managers now have to prove to investors and shareholders that the company is really worth more for her proposed $ 47.5 billion and has good growth prospects. The head of Yahoo Jerry Yang has appealed to the staff, noting that now need to redouble efforts to implement the plans and strengthen market positions. But, it seems to me, clue as to why Microsoft so suddenly stopped its attack on Yahoo. The company AOL - Internet unit holding company Time Warner - began talks with Microsoft about a possible merger. AOL is cheap for Microsoft and smaller-scale alternative to Yahoo. The main purpose of Microsoft in deal with Yahoo has been building its market share search advertising. AOL, in turn, is one of the largest advertising Internet sites on the U.S. market. AOL first talks to merge with Yahoo, the search engine when trying to block the takeover by Microsoft. Then, according to market participants, Time Warner could get in exchange for AOL 20% stake in Yahoo. Estimated value of AOL, thus amounted to approximately $ 10 billion

Now let's talk about another event, but with the same heroes. Companies AOL, Yahoo and RealNetworks will have to pay a large sum for the right to broadcast music on the Internet. In early May, the district court in New York rejected a request companies to set licensing fees to authors and publishers of songs based on income from direct use of music. The judge ruled that members of the American Society of Composers, authors and publishers of texts (ASCAP) should receive payments based in part on the combined income of the site, transmitting music. Digital Media Association (DiMA - group representing AOL, Yahoo and RealNetworks) reported that to discourage a court decision, since expected that royalties will be based on income from the use of music service. According to Jonathan Potter, executive director of DiMA, the payment formula to be careful consideration including possible trials before it will become clear as the new scheme will affect the business. ASCAP also reported that a judicial verdict applies to licensing fees for the period from July 1, 2002 until December 31, 2009 Under the new formula AOL, Yahoo and RealNetworks will have to pay a total of $ 100 million And those payments would go only to authors and publishers of songs, but not record companies. According to the President and head of the board of directors ASCAP Marilyn Bergman, the decision of the court - an important step toward pay equity songwriters, composers and publishers, since many online music services earn entire state, using the creativity of these people. Now content providers are trying to conquered large share of the growing market for video and music, which is projected company Insight Research, for the next six years will reach $ 70 billion This amount, however, may be greater - if the fee for one broadcast songs will decline faster than expected, if consumers move to Internet-television faster than projected, or if the deployment of 3G networks will occur in a shorter time than planned.

Producer published the other day playing Grand Theft Auto IV Benzis Leslie told journalists that the development of the game Rockstar cost the company approximately $ 100 million Also in his interview he noted that the project brought more than a thousand developers. Only a team to create Grand Theft Auto IV lasted three and a half years. According to the producer, this time has been spent on careful consideration of virtual world. Much attention has been paid and part of the storyline: GTA IV scenario took more than a thousand pages. Developers can not say exactly what amount needed to create games. If the data on the $ 100 million are confirmed, the new creature Rockstar Games will receive the title of most expensive games in history. Now this record belongs Action Shenmue, released in 1999 on the Dreamcast. On the establishment of the project company Sega spent more than $ 70 million According to analysts, to return the spent on the development of Grand Theft Auto IV funds will be easy - the demand for new action against Rockstar Games in the first days after the start of sales was very high. Already aware that GTA IV has become the fastest selling game in Britain. During the first day residents purchased 609 thousand more copies of the game, and there is every reason to believe that during the first week of GTA IV will bring together more than $ 400 million In this there is some merit press - most journalists have Grand Theft Auto IV maximum assessment. The company Niko Partners has published its annual report, which states: residents of China in 2007 spent on online games $ 1.7 billion Compared with the previous year increased consumer spending on network entertainment amounted to 71%. A total of 46 million live Celestial gamers. According to forecasts Niko Partners, in 2008 the Chinese spend on online games are already $ 2.5 billion In the future, every year this figure will increase by about one third, and by 2012 to reach up to $ 6 billion As the expert Lisa Kosmas Hanson of Niko Partners, costs residents of China at the game grow, as the country's economy is on the rise. 14 million Chinese gamers most zayadlyh spend on online games more than 22 hours a week. In doing so the Chinese are interested in not only multiplayer projects - the sale of conventional games for PC and home consoles also growing. Despite the extremely high levels of piracy, licensing revenues from sales offline PC-games in 2007 grew by 56%. In Niko Partners also note that, despite the force since 2000, the ban on the sale of gaming consoles, the Chinese are still illegally importing them into the country. The average gamers these stations cost money, but demand still growing. In 2007, it sold 2.48 million consoles that 75% more than a year earlier.

And finally, news, which last week attracted particular ecstasy from television news editors. Cuban authorities allowed the free sale of the PC population. Henceforth, any wealthy resident of Liberty Islands can buy a computer for private use without special permission. The first computers arrived on sale May 2, and, despite the fact that few Cubans can afford to pay for a $ 780 computer, a small electrical shop in Havana, hundreds of people gathered. While Cuban consumers is only one model - the PC firms QTECH with CRT-display and the standard mouse and keyboard black processor Intel Celeron, HDD for 80 GB and 512 RAM. At these computers installed OS Windows XP. They are collected in Cuba from parts procured from the Chinese manufacturers. Not quite, though understandable, as these legal PCs installed Windows XP, if on Cuba by the U.S. trade embargo in force.

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Intel creates digital assistants

In anticipation of the Intel Developer Forum (IDF) in Shanghai, which was held in early April, held a special briefing on the research in the field of mobile devices.

At the event, Intel announced the company develop its new type of handheld computers (PDA). These computers are created within the concept of mobile computing Carry Small, Live Large. Particular attention in the programme Carry Small, Live Large is given to technologies that allow the creation of intuitive computing device capable of actively interact with the environment as well as with their owners.

It is anticipated that such gadgets will resemble the current CPC, but will become much more sophisticated. In general, the concept of such devices perekochevala to Intel developers straight from the pages of fantastic novels. The first incoming head example: in William Gibson novel "Idoru" (1996) main characters enjoy just such "sophisticated" device.

Judge for yourselves: new device will no longer serve as merely a repository of personal information, address book and used for reading electronic books or listening to music, as their current "colleagues". When they link GPS + Google Maps (variant: Nokia Maps) will identify the location, lay the route and modify it depending on the current situation on the roads. The gadget will receive several modules connection that will allow it to automatically switch between Wi-Fi, WiMAX and 3G (+ Bluetooth). In doing so, the CPC will clarify their own weather, and, if necessary, advise to take an umbrella. It is a voice and interaction with the user. A special feature - the ability to independently develop the device interaction with other similar device users. That sounds alarmingly ...

To implement this project Intel is developing compact devices that many wireless radio standards using one chip consumes far less electricity than today's counterparts. At the briefing were shown two prototype devices such as: energy efficiency Multiband transceiver, which implemented the results of research in the field of Intel digital wireless radio, as well as the power amplifier and ADC with a spectrum analyzer.

Intel representatives also showed a wireless chip that can transmit data at 60 - gigagertsevoy strip at speeds of about five gigabit per second. There is no doubt that the very idea of the concept Carry Small, Live Large, as the new "digital assistants", was born in the minds of Intel marketing specialists. In fact, the new device, prototypes of which have already submitted should be a market for new Intel processors with reduced power consumption - ruler Atom. Intel forms the market "by himself", which is quite logical for such a large corporation. However, the question arises: how a device with ideology Sapu Small, Live Large actually demanded by consumers? Is there a niche for them in the market, or it will be specially created by marketers? On the one hand, almost all the same we already have in the new smartphones. On the other hand, a new generation of CPC from Intel clearly "invade the territory" UMPC - one of the major technological innovations of last year.

In general, would prove whether the concept Carry Small, Live Large impasse branch evolution mobile or not, show the next one and a half or two years. The author of these lines over the past fifteen years has seen a lot of the concepts of this kind, but most of them have proved viable. So I personally would have made a bid for smartphones and UMPC.

I recall that the first serial device called the MessagePad. He manufactured by Apple from 1993 to 1998. In a computer lying RISC-ARM processor 610. He worked on the platform of Newton MessagePad and, among other things, had the opportunity to handwriting input.
In many ways this project ahead of its time and therefore failed in the commercial terms: a society proved simply not ready for such a revolutionary device. "Ideynym heir" Newton can be called, perhaps, Communicator iPhone.

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What will the future of the Internet?

As will be looked "Internet in five years? According to Sir Tim Berners-Lee - a person who considers the inventor of the World Wide Web, it will be very different from modern virtual space.

Berners-Lee seems Internet, where all information, applications and data are inextricably linked and intertwined links between them - all will work together with the rest and practice will enable us to live, almost without leaving the Internet, IT specialists call this semantic network.

At the moment, Google-type search engines make the emphasis on the links and communication between sites, rather than on analysis of specific information that is contained on these sites. Semantic network, in contrast, would focus on the meaning of information on the page. Computers will capture the context of information, be able to identify and evaluate the complex linkages between people, geographic locations and information and summarizing all this, to provide valuable results and facilitate the work online.

The idea of the semantic network meets strong support from progressive-minded young IT-companies, as well as reputable companies. Recently, Yahoo!, Which company Microsoft is trying to attach to themselves through acquisitions, announced that the principles embedded semantic network in its search engine and take a number of key standards - rules classifying information and misappropriation of her tags, which will help standardize the methods of organizing data - for the index information on the Internet.

These standards are crucial, as well as provide a simple and consistent way to easily provide valuable data contextual indicators. Most modern search engines are not able to read part of the information available on the Internet, important for the search query - for example, videos or photographs - as these data are not fitted with tags in the form of standard metadata (labels that tell computers about the meaning of a unit of information) .

Yahoo! hopes by indexing pages on the semantic tags encourage site owners to spend more time on standardized supply all the pieces Metadata information, which spread into the network. This should ensure a higher rating and greater visibility for search engines. For example, if a request from semantic search engine Yahoo! information on the film actor, he will understand the context of the request and compile a rich body of information from all over the Internet. The user will receive, say, actor biography, links to reviews of movies, offering to take the old movies with his participation in the online video rental shop, information about the nearest theater, with the possibility of ordering tickets, information about other actors, with whom he played as well as recent articles in the press, videotaped interviews and movie trailers. Now this would require two or three separate request, but in the future will be sufficient one.

But some skeptics fear that semantic network never realizes its full potential, since its emergence largely depends on the cooperation of companies, which often compete with each other. Can we expect that they will meet each other, agree on common standards and will adhere to them? The spirit of openness, to encourage the semantic network, possibly unacceptable to many large IT-companies, which jealously guard their platforms and software and are unlikely to voluntarily choose to demolish these barriers for the benefit of users. But most likely, most search engines will see in the semantic network a chance to improve the quality of the work that they are already doing: if other search platform or product can provide services that are useful and attractive than that of the leader of search engines - Google, users soon to perekochuyut newbie. They will advertising agencies, and with them - and profits.

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IT SECTOR: growth against a backdrop of concern

Now, at the very end of autumn, the world's most IT-companies show strong enough growth - like most sectors of IT-industry. However, the overall information technology in business environment is quite nervous. This is due primarily to overall economic instability in the world (rising oil prices, falling dollar, the financial crisis in the U.S.). The second "nerviruyuschy factor" - what experts and analysts were not able to predict a number of important developments in the world and tendetsy IT. For example, appears on the market in less than six months after the iPhone a number of similar devices, mostly from producers from South-East Asia. However, keep the general issues and move on to specific events.

Last week crisis on American stock exchanges took place on the high-tech companies, the most won Apple. Literally per day value of one share "apple company" fell from $ 190 to $ 153. Thus, the offspring of Steve Dzhobsa together lost nearly 20% of the value of its securities, which resulted in loss of $ 33 billion market capitalization. The most offensive to Apple that the company is actually nothing wrong is not the case: its products with sour cream counters, cash reserves are 15 billion, Dzhobs remains at the head, being the development of new technologies and devices ... But Apple alone can not combat such factors as oil prices, the crises in the financial market, the decline in business activity. Suddenly, Apple itself has been the victim of fear investors to more global events. However, according to analysts, decline for Apple will end quickly enough. Meanwhile, compare the figures: the current Apple market capitalization is $ 134 billion For comparison: Microsoft - $ 312 billion, Google - $ 197 billion, Intel - $ 147 billion, Dell - $ 60 billion Story about Apple, perhaps, is to finish the news that in Germany on the first day of sales was realized more than 10.000 iPhone. This was informed by representatives of mobile operator T-Mobile - indeed, they did not say how many devices were activated. For your information: in the U.S. during the first two days of sales has sold 270 thousand phones Apple, but of them had been connected total 146 thousand During the launch iPhone in Europe sales representatives operator said that all vehicles have enough. However, now head of Deutsche Telekom Rene Obermann believes that Christmas deliveries phones Apple may be inadequate against a backdrop of high demand.

IBM acquires Canadian company Cognos for $ 4.9 billion Cognos makes software to analyze financial performance and efficiency of companies. IBM will pay a premium of 9.5% to the value of shares on the stock market - $ 58 per piece. Companies are already working on joint projects for several clients. Analysts estimate the market for software to analyse the business processes in the $ 6 billion a year. IBM competitor in this niche companies are Oracle and SAP. By the way, SAP in October acquired Business Objects - a competitor Cognos - for $ 7 billion

A leading Japanese mobile operator and the second largest telecommunication operator in the world NTT DoCoMo intends to pay a $ 1 billion over 30% of the Vietnamese company MobiFone. State MobiFone company enters the stock market in 2008 and plans to sell a third of its shares under the plan for privatization. MobiFone - one of the largest in Vietnam mobile operator, NTT DoCoMo and is the largest mobile communications operator in Japan.

The company Adobe Systems announced the appointment of a new executive director Shantanu Narayen, who on December 1 over the chair from the Bruce Chizena. Adobe sauces has served in nearly 14 years. Under his leadership, relatively simple software solutions company for publishers and artists have become powerful tools used by professionals around the world. It is with Chizene company Adobe acquired Macromedia, the technology creates Flash. Thanks to mergers Adobe Systems and Macromedia in the market appeared one of the world's largest software companies. Bruce Chizen said Adobe is leaving on their own. But many observers have linked Chizena care so that the company Adobe plans to change the business model, introducing the concept of "software as a service". Access to their Adobe applications will be made available through the web interface by subscription. In addition, profits will be demonstrations of advertising.

Representatives of Google confirmed that the Internet giant is considering the possibility of early entry UPD advertising, but denied rumours that it will happen before the end of the year. Now Google is tested several technologies that potentially could form the basis of new advertising platform. It is noteworthy that segment UPD interested in advertising in Google quite a long time. Back in February this year, Google acquired for $ 23 million company Adscape, specializing in advertising in multi-line games. The market advertising UPD chief competitor Adscape - company Massive, bought last year by Microsoft for $ 200 million Microsoft found it advantageous to purchase such as Massive cooperates with the leading game publishers: UbiSoft, THQ and Take-Two. Adscape competes with companies and start-Double Fusion and IGA Worldwide, who also signed agreements with major publishers. His place in the market trying to take as Sony and Nintendo, formulated for the special units. According to experts, UPD advertising market in the coming years will be one of the fastest growing. Now most popular banner and video on a variety of gaming portals, as well as advertising in games created specifically for branding. In addition, advertisers spend funds to support a variety of gaming tournaments and participate in online virtual universes. It is expected that by 2012 the volume of expenditure on advertising in computer games will increase from $ 370 million to $ 2 billion

Analytical company IDC investigated the world market CPC III quarter of 2007, According to the experts, sales of CPC declining for 15 consecutive quarters. In III quarter it amounted to 728,894 devices that, at 39.3% less than the same period last year. Analysts link the drop in sales of handheld computers with the growing popularity communicators and smartphones. In doing so, the CPC continue to occupy their own, albeit small, niche: they are used by employees of various companies for work, as well as demand in emerging markets.

In the five leaders of the world market CPC includes Palm, HP, Mio, Fujitsu-Siemens and Sharp. Palm remains the leader (44.6%), although not producing new models of the CPC for two years, focusing on smartphones and the new OS. At HP second place (27.2%), Mio company holds a third (11.2%), more opportunities through their navigational device. Fujitsu-Siemens in the quarter III returned a fourth place (5.4%) after the final exit from the game company Dell. Top-5 completes world's largest producer of CPC company Sharp (2,4%), although it showed the largest decline compared with last year's figures - 82%.

Not the best way up the case from the Korean manufacturer Samsung Electronics: the company had to withdraw from the Japanese market. Samsung stops sales of flat TV and other consumer electronics in Japan due to low profitability. In recent years, Samsung has taken strong positions in the U.S. and European markets, reaching a decent competitive Japanese companies such as Matsushita, Sony and Sharp, but compete in their own market proved much more difficult. According to Samsung, in 2006 the total turnover of companies in Japan amounted to $ 9 billion, while sales through the retail network and the Internet have been implemented less than 1%. Instead of consumer sales company plans to focus on business-supply (B2B). "We found that direct sales to individual consumers less profitable than companies and enterprises", - said in Samsung. Deliveries of LCD displays, memory chips, as well as mobile phones for the Japanese telecommunications company Softbank will continue, but computer monitors, for example, will be sold only on the scheme B2B.

Symantec under the policy of reducing spending has held regular dismissal of staff. The company refused to name the number of laid-off and divisions, which passed staff reductions. In January, Symantec has set a goal of reducing costs by $ 200 million to improve financial performance, undermine the downturn in demand for solutions for data-centers and competing proposals and Microsoft Internet providers that provide free antivirus and other protective programs. Dismissals in the company are held under the code name "Project Express" ( "Project Xpress"), a decrease came under new personnel and start recently acquired Symantec.

AMD Company is negotiating the sale of new production, based in Germany and the symbol known as Fab 38, the company Taiwan Semiconductor Manufacturing (TSMC). Rumours about the possibility of such a transaction vitayut long ago, but earlier blocked the possibility of selling rigidly German regulatory authorities. According to the latest data, they have revised their position, taking into account the restructuring of business strategy, implemented by AMD. In the last decade, AMD was one of the largest foreign investors in Germany. The total investment in production, located in the Dresden area, which includes factory Fab 30, Fab 36 and Research Center, by the end of 2006 stood at $ 5 billion Following the substantial transformation associated with the deployment of new production facilities, Fab 30 factory will be renamed Fab 38. Now Fab 30 is designed for 200 mm plate. After the modernization, which is scheduled for completion in 2009, it will work with 300 mm plates. The transition from 200 mm to 300 mm wafers provides an opportunity to increase the number of processors, from one plate, more than doubled.

Western Digital Corporation announced the results of its work for I quarter 2008 fiscal year. Revenues company was $ 1766 million, of which $ 1726 million are in the HDD, and $ 40 million - on the basis of plates and magnetic media. Compared with the same period last year, proceeds from the sale of hard disks had increased by 37% and supply of products, totalling 29.4 million units, grew by 29%. In the first quarter of customers was approximately 5.9 million 2.5 - inch drives for mobile systems and approximately 3.7 million 3.5 - inch drives for digital video recorders. The share of proceeds from the sale of branded products in the first quarter amounted to 18%, which confirmed the WD brand leadership in the global market. John Koyn - President and CEO Corporation WD - so these results commented: "The outcome of the first quarter show a decent and fulfilling the leadership team of our company's plans in a stable demand for hard drives to all fields of application in all regions and sales channels. We continue to reap the fruits of their investments and introducing advanced developments over the past few years, this gives us the opportunity to meet the growing demand for hard drives and widespread use of high-capacity drives for domestic as well as for corporate systems ".

Finally - news that you can find it funny, but which well illustrates the "privileged" status of modern IT-industry. Some Bonny Brown, who worked at Google masseuse, was multimillionershey. This happened thanks to a sharp rise in share prices search engine, which belonged to a compensation package when you receive Braun to work. At the end of October this year, Google stock price on the stock exchange Nasdaq has exceeded $ 700. In general, with the beginning of the year, securities companies went up by 51%. Bonnie joined the staff of Google in 1999 when the company employs only 40 staff members. Since then their number has reached nearly 14 thousand. In doing so, nearly a thousand people through their Google shares in the state have $ 5 million or more.

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IT-corporation: this mysterious ZTE

ZTE - is one of the largest manufacturers of mobile phones and telecommunications equipment in the world. But about a company ZTE very little is known, and even vseveduschaya Wikipedia gives minimal information.

Successful Chinese

Following IV quarter of 2007 in ten major world producers of cellular phones has been a marked change. For the first time in their numbers hit Chinese company ZTE, which produces cheaper phones for emerging markets. While the proportion of Chinese companies in general still very small, they continue to confidently select from other market players. The most obvious and most complete coverage in the press "mobile" event in 2007 was, of course, the market entry of mobile phones company Apple, which for several months azhiotazhnyh sales of its Communicator iPhone has been able to enter the number of major players in the market. In the IV quarter of 2007 its share of only through record sales in the U.S. reached 0.6%. However, remained almost unnoticed other event - Chinese company ZTE, which was previously better known as a manufacturer of telecommunications equipment, without much noise was immediately at the seventh spot in the world on the basis of the last quarter of 2007 - the first, bypassed the Japanese Sharp and Kyocera, as well as Apple. And breakthrough "apple company" for the time being provided only one model - iPhone, - which appears in the eyes of many clones of other manufacturers. But the Chinese have hit the top ten - is the result of successful sales of many different models in emerging markets - mostly in Southeast Asia. Such success of the Chinese company, which was published in the consumer electronics segment relatively recently, been able to reach due to the fact that ZTE has entered into a transaction on promoting their products with a number of cellular operators including the largest (income) operator in the world - a company Vodafone. As a result of this deliberate policy of the Chinese mobile marketing, many of whom stand less than $ 40, are the first cellular devices for multiple subscribers at such burnorastuschih markets such as India, Indonesia, Vietnam or the Philippines. In so doing, is worth noting that the phones ZTE, which many models of appearance and functionality suspiciously similar to devices Nokia, Samsung and even Motorola, not necessarily positioned in the lower price ranges. In line ZTE phone models is also supporting third-generation formats, as well as vehicles with the touch screen. This Chinese manufacturer sells products already rich and developed country markets. Among them are Australia, where the company sells Telstra ZTE 3G-tube under its own brand, as well as Spain and Canada, where ZTE also sells the most modern machines, competing on price and functionality to products recognized industry leaders.

The mystery of Shenchzhenya

ZTE Corporation was founded in 1985 in China in the city of Shenzhen. Name ZTE - this is the abbreviation of Zhong Xing Telecommunication Equipment Company Limited. The entire history of the company is closely linked with the Chinese city of Shenzhen, where there is headquartered ZTE. Even 30 years ago Shenzhen was only a small fishing village. Start development of the region was given in 1978, when the then leader of China Deng Xiaoping chose him as one of the special economic zones under new course of market reforms. Apart from the site for economic reform, Shenzhen PRC authorities then considered as a sort of "Chinese Hong Kong response". Moreover, the question of the transfer of Hong Kong to China from the British Crown when the authorities have not yet been resolved. In November 1970 - the first was transferred to Shenzhen direct subordination to provincial governments. In May 1980, Shenzhen officially became the first special economic zone of China. Since November 1988 - Shenzhen became the first administrative unit with the provincial level economic powers. And shortly before that, in 1985 - m, appeared in Shenzhen ZTE. But why around successful IT-corporations such secrets? Indeed, her "colleague", also the Chinese Huawei Technologies, advertises itself from all forces, inviting the headquarters entire delegation of journalists. In fact, all quite simple. Founder ZTE - People's Liberation Army of China. Initially, the military created an enterprise for the production of electronics for their needs. But the new economic policies the Chinese government even forced the army to do business. Generally commercial projects under the wing of state structures - a normal practice in China. For example, the famous Lenovo - the offspring of the Chinese Academy of Sciences. It is the fact that ZTE - the offspring of the Chinese voenproma and explains the lack of information about this company.

Excellent now, brilliant prospects

To date, ZTE corporation employs over 40,000 people. In its own research and development group CDMA technology corporation ZTE, which was established in 1995, now operates 1300 staff, of whom 75% have a master's degree or higher. ZTE is the largest Chinese CDMA equipment supplier in the world. Currently, ZTE equipment used on all five continents in over 100 countries around the world. Over 22 years of its history ZTE transformed from a small company into a corporation with a world name and the average annual turnover of $ 4.5 billion Currently, ZTE has 14 own R & D centers in China, USA, Sweden, France, Pakistan and India. Equipment Corporation ZTE WCDMA technology is used in Tunisia, Turkey, Russia, Spain, UK, USA, Tajikistan, Libya, Nigeria, China, Nepal, Bangladesh, Brunei, Cyprus, Sri Lanka and other countries. The total capacity of more than 100 million lines. ZTE has developed and manufactures integrated solutions for networking in the fields of CDMA 450 MHz, 800 MHz, 1900 MHz and 2100 MHz as based on traditional technology, and IP-based network that allows for migration to networks 3G. Another June 10, 2002 in Hong Kong at the World Congress on 3G (third generation mobile communication) ZTE officially announced entering into commercial operation CDMA2000 1XEV-DO and demonstrated wireless data transmission at speeds up to 2.4 Mbps. In addition, ZTE Corporation develops decision CDMA2000 1x EV-DV, which is a further development of standard CDMA. ZTE Corporation became the first industrial corporation of China, won the license to develop, manufacture and sale of network equipment for communications standards cdmaOne and CDMA2000 1x/1xEV. A March 13, 2007 - The Ministry of Information Industry of China ZTE general has issued a license for the deployment of 3G wireless networks in China.

To maintain the highest standards of production in the company introduced a recognized worldwide system of quality control 6-sigma, ensuring the reliability of their products to 99.9999%. According to the analysis company Gartner, in the near future, ZTE plans to enter the five largest manufacturers of mobile phones in the world. In 2007, ZTE supplied to the market order of 30 million mobile phone. In the past, ZTE quarter sales amounted to 1.2% of world sales. Thus, the seventh largest company in the list of the largest producers. Under the new strategy ZTE, by 2012 the sale of phones should be of corporations about 50% of all profits. In 2006 the figure was 20%, and in 2007 - 25%. One step to increase sales ZTE will issue smartphones and communicators under its own brand, as well as the release handsets supporting different types of mobile networks. At this same time, ZTE phones focused on the budget class - their sales last year amounted to 70% of all vehicles produced by ZTE. It is possible that for the rapid re-entry into the top five leaders of the mobile market ZTE will sign a deal with U.S. company Motorola - more precisely, with its suffering chronic losses mobile unit. As a result of the transaction, it is likely to be formed company ZTE Motorola (or Motorola ZTE). At the time, Sony was able to hold on the market, creating Sony Ericsson. I recall that now leaders in industry are Nokia, Samsung, Motorola, LG and Sony Ericsson.

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Chinese Internet business is built around the Olympic Games

The Chinese have decided to make a broadcast of the Olympic Games on the Internet. Earn, at least in part to recoup their costs as a multi-for the Games themselves, and to create all the necessary infrastructure for them. The second objective - to give impetus to further development of Internet technologies in Celestial. The point is that, although China and demonstrates the impressive pace of informatization of society, hundreds of millions of Chinese - mostly in western and south-western regions of the country - are still deprived of such benefits telecommunications civilization as mobile communications and Internet.

In general, the case came from a truly Chinese magnitude. First, the monopoly of lighting the Olympic Games was given to Chinese portal Sohu.com. That immediately produced its own shares and went on stock exchanges. It is not yet started the actual Olympics, successfully making on resource production and advertising, as well as in numerous online games, where he became the centre. Sohu.com attracted the attention of local and global Internet market after the published results of the first quarter. Results of financial performance web portal surpassed analysts' expectations as well as its own forecast of the company. According to the company, Olympic results in 2008 will likely also be well above projections. Earnings per share Internet portal in the first quarter grew at 433% to 64 cents. This is far above analysts' forecasts, waiting 27 cents. According to the financial services Sohu.com, net profit per share increased over the same period last year from 12 to 55 cents. This growth exceeded the maximum forecast the company at 19 cents. Analysts interviewed by Thomson Reuters, predicted that the increase of the indicator is 37 cents. The course shares after reporting on the outcome of the quarter grew by 14.5% to $ 70.81. Thus, Sohu.com has become a very attractive target for investment. The past quarter has become an Internet portal for the third consecutive period during which the company demonstrated a stable, almost geometric, growth in sales and profits. In Sohu.com expect that second quarter earnings range from $ 93 million to $ 96 million The forecasts of market analysts look much more modest - about $ 77.9 million

Analysts trying to convince management portal. The Director-General Charles Zhang Sohu.com during a conversation with analysts said: "We believe that these results were made possible only because of our long-term strategy on the Chinese Internet space". In addition, Zhang once again mentioned the exclusive portal rights to coverage of the Olympic Games, which start in Beijing on August 8. These rights include copyright monopoly on advertising related to the Games. I have said that Charles Zhang and the growth in popularity of computer games in the last quarter. He echoed the investment bank managing director of Pali Research Tien Hou: "The main engine of growth are the games that are now under increasing popularity. And it has not yet peaked. Even if the market there is no shortage of games, that is lack of good games ". Sohu.com released to the market online game Tian Long Ba Bu in the wake of vigorous growth in popularity of such products in the country. According to the Bank of Pali Research, in 2007, producing revenue online games in China increased by 60% - to $ 1.66 billion Through games revenues from advertising companies do not podrosla at 570% compared with the quarter in 2007 I A in the current quarter is projected specialists portal revenues directions online games range from $ 43 million to $ 45 million Advertising, in turn, brought portal $ 34.8 million, which is 36% higher than a year earlier. The main focus of the advertising business Sohu.com to date are the banners, proceeds from the placement of which grew by 41% - to $ 33.2 million Sohu.com report on the results of the quarter led to a growth rate of shares not only the resource itself, but its competitors - the portal NetEase.com and manufacturer of computer games Shanda Interactive Entertainment. Its shares climbed to 5.6% and 5% respectively.

Generally in China today, there is considerable imbalance of Technology. Notorious "Chinese miracle" is concentrated in the wealthy and technologically developed coastal areas of east and south. That there are flourishing Beijing, Shanghai, Hong Kong and Macau. But there is another China. More than 800 million Chinese live in poor agricultural areas west, away from the sea. Yet there is still a beggar and tormented permanent insurrection… Here's Tibet and the Chinese authorities decided to use the Olympics to "smartness" informatization level of western countries to the east. Top Olympic competitions to the west of China is scheduled to pave the lot Fibre cables, give subsidies to local Internet providers, conduct internet in schools. And the planned expansion of coverage for mobile communication operators. In short, after the Olympics we seem to see a very different IT-China.

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AMD is still in negative

Already the sixth consecutive quarter the company finishes with AMD unprofitable balance. Each quarter financial report marks the publication of the fact that AMD had to recognize the leadership of their errors in management and make statements about how the company is going to pick up from this grave situation. But the first quarter of 2008 ended with a relatively good result: the company was able to slightly reduce the size of financial losses, compared with five the previous reporting period.

According to a report recently promulgated for the first quarter of 2008, company revenues grew by 22%, to $ 1.51 billion in cash equivalent, in comparison with data report issued a year earlier ($ 1.23 billion). Net loss company at this time amounted to $ 358 million, down by 41%, compared with the same period last year, while operating losses amounted to $ 264 million I recall that in operating liabilities of $ 50 million, this loss, which became a consequence of the acquisition of ATI.

And even though some of the tendency to stabilize the financial situation, the company AMD profit for the first quarter of 2008 was lower than predicted by analysts from Wall Street.

In this regard, the company's Chief Financial Officer AMD Robert Rivet said that not enough high profits guilty seasonal factor, the overall economic crisis raging in the U.S. associated with the unfortunate crisis poor state of potential buyers, the low demand for the company's previous generation products, etc. .

In general, all around the blame, except the company AMD.

Experts and analysts with this view did not agree. In their view, can be arbitrarily long penyat to the crisis and bad weather, but why not look very good financial situation of companies in need of AMD.

At the state of affairs company AMD has adversely affected the transaction to acquire the developer ATI Technologies graphics solutions in 2006, as well as the untimely withdrawal of new products to market. A vivid example can serve as a situation where a fully working Quad processors AMD Opteron (with the architecture of Barcelona) have been issued only after 7 months after the start of the first deliveries. It punctures from the company, according to analysts, largely caused all the financial turmoil.

Despite official statements, leaders of the company, probably understands that it is time to take resolute measures to changes within AMD. CEO of AMD Hector Ruiz announced a series of tough action, which should help us get out of the unenviable position. The first step is to be held full-scale restructuring of the company, and promised aggressive policies to reduce production costs.

And do not deceived! Recently, the company AMD announcement as "aggressive policy to reduce production costs" announced staff reduction of 10% of the total mass of staff. The company also AMD meticulously analyze all secondary lines of business, will provide a number of priority, and with the rest, not bringing profits, farewell. Naturally, production x86 processor architecture and development of graphics chips are the priorities, and focus them on AMD.

If the calculations of internal AMD are correct, then finish with unprofitable accounts after all anti-crisis operations could be already in the second quarter of 2008. Third quarter will be the first profitable enough for the long term, and the situation finally stabilized. This time analysts forecasts of statements coincide with the company's management, and they also talk about the third quarter of 2008 as a turning period, one of the main reasons they call a new range of products that should make a decent competition "enemy" Intel Core 2 Duo.

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Green fashion computer industry

New time - new trends. This axiom safely confirms IT-industry. Oil jump for $ 100 a barrel, and on the agenda - computers and environmentally friendly "green" electronics. But how long will live such a fashion?

IT-industry seems to have decided to turn to the environment. The attack comes on three fronts at once. First, against the backdrop of a rapidly Expensive energy is very energy-computer industry is trying to maximally reduce costs by reducing electricity consumption in production. And, in general, is still only at the beginning of a long journey - the first change to be producers of industrial equipment. Secondly, the competition factor has been the power of user devices - from PCs to any digital dictaphones. At first glance, of course, modern gadgets and so consume very little - not compare with the microwave or washing machine. But modern man surrounded by so many computer devices, that in sum they give a very decent consumption of electricity. And, thirdly - materials themselves. At manufacturing, without exception, all parts of modern PCs used all kinds of huge amount of chemistry. And we can not say that, for example, Chinese manufacturers strongly care about proper treatment of waste water - because of their gains in technology and price. Incidentally, the very computer equipment, as vykinutoy at the landfill (we all know how short a period of her life), makes a great contribution to environmental pollution. In early 2007, computer manufacturers, processors and other electronics, as always, meryalis with one another productivity, prices and other traditional parameters. But already the second half of the year in the world has shown itself clearly voir above trend towards "pozeleneniyu" personal computers. Have begun to compete in the energy and environmental performance of materials. In 2008, new developments especially at the outset clearly evident at the exhibition Consumer Electronics Show in Las Vegas. And already know that CeBIT - the largest computer exhibition in the world (from 4 to 8 March in Hanover) - will be held in the name of preserving the computer industry environment. More precisely, the participants decided to use the CeBIT exhibition as a platform for environmental initiatives CSCI. CSCI stands for Climate Savers Computing Intitiative. The sense of the ideas that have joined the initiative of companies working to the 2010 electricity consumption of computers fell by half. CSCI ideologists believed that the initiative will reduce annual emissions of carbon dioxide in the amount equal to the annual 11 million car exhausts. By CSCI already joined Dell, Google, HP, Intel, Lenovo, Microsoft and many other companies. At the exhibition, they will create a "Green IT-village", where technology show in action. Will present their own development and Apple - already among journalists walk a joke about "green apple".

But industrialists their trends, and the scientists - theirs. In America, the scientific community forms the concept of "three E" (economical and ecologically electronics). For example, researchers from the Massachusetts Institute of Technology and Texas Instruments company created the conditions under which MSP430 Microcontroller consumes 10 times less power than before. The idea of scientists is to modify the existing chips, improve the quality of their transistors (to reduce leakage currents) and thereby make them much less susceptible to stress. Thus, if current cost processors require a voltage in volts, the formulation of MIT engineers need only 0.3 volts. As reported recently edition of Wired, a new mobile platform of Intel SilverThorne need two Watta power. The processor, which was used in the acclaimed Apple MacBook Air - 17 watts. A modified MSP430 microcontrollers enough from 1 to 100 microwatt. In practice, this means that for food processors such enough, for example, heat the human body. Quite naturally, that these studies are initiated and funded by the military. How to tell developers, the first "people-batteries", likely to become soldiers and military hospitals patients. But know that any new technology can not keep in the same hands: sooner or later she still finds commercial applications. However, for ordinary users already developed ways to participate in saving the planet from global warming. Now widely advocated in the U.S. and Europe called ecobutton way and represents a great round green button, pressing machine which translates into energy saving mode (hibernating). Nothing new authors device, which so far works only with PCs, not think - just borrowed the idea from the notebooks that "fall asleep", if they close down, not turned off. All recent versions of Windows are energy-saving functions and can instantly "usyplyat" and "will" a computer. Another case - that a large green button visible, but its creators recommend to click on it, even leaving for a short to break for a smoke.

According to the creators of the device in the world right now approximately one billion computers. They consume electricity annually to the many billions of dollars. To make all that electricity is required to throw into the atmosphere hundreds of millions of tons of carbon dioxide. Bulk clicking on ecobutton would significantly delay the global warming. The fashion for "green" computers has affected even Linux creator Linus Torvalds. In late January, he said that the kernel OS for several years kept pace in the field of energy-saving technologies and energodiagnostiruyuschih, but now a step towards their realization. Simply put, quite soon system based on Linux learn to "sleep" as efficiently as Windows-system. No separate mention should be made "ekopyutery" (the term benefit is not yet to beget - wildly sounds painful). For example, the company submitted a bamboo Asus laptop. His body is easy to reorganize, not causing harm to the environment. However, it was a rather peculiar PR-move. But Sony Corporation intends to submit a line of devices, which do not require batteries. Crown digital camera and a few other gadgets are ready. A fund has already sends winding OLPC laptops to children in developing countries (the famous program "stodollarovy computer").

But not only environmentally friendly computer to trouble their products. Far try and producers of mobile phones and smartphones. Thus, already demonstrated prototypes of the existing pipes, working on alcohol and hydrogen. "Spirtovoy" phone charge is all about simplicity: poured fuel cells - and order. He worked on methyl alcohol, which is produced in the world in enormous quantities. True, it requires a high alcohol treatment, but this is not the problem. In general, it is environmentally friendly machine, not even electricity consumption. On the "hydrogen" phones increasingly difficult. They are saturated with hydrogen fuel cells in a special desktop device, where gas is produced by electrolysis of water. That is still consumed electricity, and hydrogen - a thing very unsafe to use. But in both cases, environmental friendliness and achieved even at the expense of non-traditional lithium-ion batteries that contain a lot of harmful substances (and their production, to put it mildly, "impure"). What will happen next - is easy to predict. New fuel cells appear in laptops, mp3-player and all other portable electronics. Some time will be heated struggle with "green" standards, but then everyone will take its niche. After a year of "green" technology in the elements of nutrition stop causing the current furore. On the environmental agenda will be different, namely: environmentally friendly materials for the manufacture of components. Shells, motherboards, cables, etc., etc. Manufacturers will start a new contest: who will offer the consumer components made with the least damage to the environment. Of course, initially, all such "iron" will cost slightly more expensive than normal, but soon and it will become standard. Main - to medicine, as is often the case, has not been worse than the disease.

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The social network at the edge of sunset?

Rating agency Nielsen Online perplexed by the sudden news: in January 2008 saw an unprecedented decline in user interest in social network Facebook. Visitors, in particular, British users at that time declined by 5% compared with December 2007. Simply put, the administration in January Facebook nedoschitalas 400,000 visits to your site. Randomness or new trend?

A year ago, this social network showed a rapid increase in popularity, and any seasonal fluctuations in online activity are nipochem it. Facebook was not the largest social network in the world, but the fastest growing and promising. And because - is extremely interest among venture investors. What's there to say, if the proposed amount for Facebook total for the year grew from one to fifteen billion dollars! And that price does not factories-newspapers-steamers, but only one Internet project! The current fall in the interest of users, of course, not bury Facebook, but certainly significantly pritormozit development. Only recently have been made enormous investments in servers and a new management system, fought and are working on the design and means of ensuring security. In terms of business all this justified steady and substantial increase in the number of users. But now it may be so, that will only benefit the company Rackable Systems, which provides technical support to Facebook. Of course, there is no certainty that the decline in popularity Facebook will be ongoing. So far, advertisers sincerely believe in the potential of Facebook, and continue to take a revolutionary social network in mediaindustrii. And, of course, is great temptation to use the latest marketing technology - targeted ads based on users' personal information network.

Since the conversation went on trends, it is necessary to note that declining interest users to social networks affected competitors and Facebook. Thus, attendance at the British network Bebo with October 2007 decreased by 8%. Terian users and MySpace. Over the past three months the popularity that the world's largest social network has fallen by 14%. In this regard, there was a comment leaders Google, who believe that the corporation News Corp (owner of MySpace) should continue to seek ways of turning the traffic network in the living money. Meanwhile, despite the marked negative trend, IT-giants and mediakorporatsii one after another launch their own social networks. Now those involved and Yahoo!, And Microsoft, and virtually all the major TV companies. But fashion is taking place, and this fact.

In RuNet - very similar situation. Maxim Spiridonov - author of the draft Memori.ru - believes that the relatively popular services soon "Одноклассники.ру" and "Вконтакте.ру" awaiting death. Recently, he has posted in his blog article entitled "Vkontakte and Odnoklassnikov waiting slow and painful death?". Article instantly aroused stormy debate in the Russian-speaking segment of the network. It leads the author timetable website Classmates.com, which was copied to the project "Одноклассники.ру". The last two and a half years, attendance Classmates.com invariably falls, that is the current level of the site attendance is significantly lower than in 2002-2003, when this resource was the peak of popularity. As writes Spiridonov, schedule attendance Classmates.com suggests that a similar fate awaits and sverhpopulyarnye nowadays projects "Одноклассники.ру" and "Vkontakte", because all former classmates sooner or later find each other (who wanted of course) and other reserves for rapid growth from this kind of sites simply do not. However, not the first Spiridonov, who made a similar forecast. Many note that by registering for "Odnoklassnikah", finding their old acquaintances with them and exchanged email addresses and numbers ICQ, the service user is aware that his website has nothing more to do. This effect of socialization, well familiar to users of home computer networks: to acquaint with all exchanged numbers ringtones, Wacky each other in guests - and all: communication network for residents of one yard was little used. Unless teenagers for network games. So, with social networks is happening about the same. And this effect their creators never foresaw. Most likely, social networks in their current form will suffer the fate of peer-to-peer networks. Namely: boom will remain constant in size and stable segment of the Internet industry. For its role and place in the global Web, but without unnecessary hype around. And without the insane money offered by investors for such projects.

However, there is a perception that today's social networks are destined to "mutate", transformed into mobile social networks - that is based on mobile devices end-users. And some studies suggest that this process is already well under way. According to the research company Informa, by 2012 revenue from mobile social networks could reach $ 52 billion in At the end of last year, the number of users of mobile social networks have already exceeded the mark of 50 million people. And it means that members of such networks has become the world's population 2.3%! Informa analysts argue that even with small investments cellular operators annually the number of users of mobile social networks will grow by 30-50% (depending on the region). According to the most pessimistic estimates, by 2012 users of mobile social networks will be 12.5% of the residents of Earth. And while optimistic scenario, that number will be even bigger and the order of 23%. Let this figure does not surprise anyone: you have to take into account the degree of penetration of mobile communications in modern society. Already the world's cell phones in one and a half times more than the PC. With regard to the financial component, in 2006, the mobile social networks have brought about $ 1.5 billion revenue. By the end of 2007 doubled their income, but by 2012 it will amount to $ 28.9 billion to $ 52 billion for the optimistic and pessimistic scenarios respectively.

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Question of Money

One of the most discussed topics of last week was notorious "repudiation" of the company Toshiba his brainchild - a new generation of optical media HD DVD. Just a few days on non-use HD DVD in its game console and said the corporation Microsoft. All this has led many to say that the HD DVD format finally lost the competition competitor - the format Blu-Ray. But I think it's not strictly true. More precisely, is not the case: many large manufacturing companies remain faithful opalnomu format. For example, a company LG has already declared intention to continue to support the development and sale of devices that work with HD DVD. Daniel Aziz - Manager of Marketing LG Electronics - told reporters: "LG believes that currently must offer the player, which will support both the format and so provide simplicity and convenience for existing users of HD DVD. Following the recent announcement by Toshiba Blu-Ray format will, which will pave the way for high-resolution films, but that does not mean the immediate exclusion HD DVD, because there are a certain number of consumers who chose HD DVD and began to gather a collection disc."

But passions around a new generation of optical formats flared just for other reasons and those reasons are far from such "small things", as, for example, the image quality. Moreover, the quality of both formats provide absolutely the same. Here are just a winner in the "format war" gets the prize in the form of royalties - royalty payments. Royalties, under international agreements, there are a variety. For example, a consortium of Blu-Ray can get them from manufacturers of computers and consumer electronics, which will be used in optical drives Blu-Ray. The same will pay royalties of studios and producers discs. Also, each optical disc drive or a Blu-Ray, converging with the conveyor, will be subject to a tax - license reward - in favor of the Association of Blu-Ray-disc. Exact figures are not yet known deductions. But get an idea of their size can be, given a similar story with DVD-discs. Not so long ago, when the DVD was a monopolist among high-capacity optical discs, lawfully manufacturer to produce DVD players could only paying around $ 4 for each player or drive for the PC. A few years ago when producers were only a few, but the demand was enormous, these payments will reach $ 15 - $ 20. At the license agreement, these deductions are made each time a DVD-drive includes computer equipment in the factory. But seegodnya virtually impossible to find a modern desktop or laptop without DVD-drive. According to statistics, in the world order is issued annually 250 million computers. Plus DVD-drives, sold separately as accessories.

One can imagine the volume of royalty. But not only equipment manufacturers pay licensing royalties. Second cash flow comes from companies producing DVD-ROMs (legally, of course). Only in this January DVD6C licensing group finally reduced payments on disks, bringing them up to four cents per piece. And above this amount is equivalent to 7.5 cents. But that's not all. Also, manufacturers must pay "for the technical standards". What are these payments, without ... e-e-e… special education and not razbereshsya. But pay accounts. By the way. While the Association of Blu-Ray-ROM drive, and does not oblige producers players, it strongly encourages them to make Blu-Ray-device with the ability to play DVD format discs to ensure backward compatibility. And yet something important about the royalty payments. That imperfection mechanisms calculation and payment of royalties led to a situation that in China called the summit "a mistake to DVD". The fact is that several years ago because of the high competition, most Chinese manufacturers of DVD-players started to suffer losses or, at best, "went to zero", left without a profit. But owners of patents earned quite a lot. DVD Forum canceled license payments for players, made and sold in China, but a substantial part of the product is left out of the country. And very often they were "grey" schemes supplies excludes international supervision. Problems with payments of royalties and became the main reason that China develop its own standard optical media. That is, having a huge DVD-industry, the Chinese do not want to lose money on royalties. Earlier, a similar situation exists with disks CD. Standard profit developers: the company Philips has received approximately 1.8 cents for each drive, and Sony - about 1.2 cents. However, when the term of the international patent ended, what happened in 2001, Philips admitted that its license revenue disbursements fell by $ 42 million

Apparently, the developers of technology Blu-Ray (and, incidentally, also on the main roles Sony) will act more cautiously than the DVD Forum, in terms of issuing licenses for the production of players and discs. It is believed that the film studio preferred the Blu-Ray format including the fact that production of pirated discs Blu-Ray to build more complex than the production of pirated HD DVD. In addition, the Blu-Ray format used experimental element of protection called BD +, which allows you to dynamically change the encryption scheme. It should be encryption fails, producers can update the encryption scheme, and all subsequent copies will be protected by the new scheme. That is history with the program DeCSS, destroyed hvalenuyu protect DVD, like should not happen again. It seems to… Incidentally, for BD + licensees may also take some royalties.

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Mobile content as the key to profits

Today, or to be more precise, the last two years, we have seen an enormous transformation takes place. The concept of mobile devices is increasingly associated not with users of wireless data transfer technology or properties of a specific device. Nowadays mobile devices - is, first of all services for which users are willing to pay money and provide for the right "who among telecommunication operators is a real battle.

For several years, the research company Gartner analysts called the company Amdocs number one player in the field of solutions for business support. In 2007, turnover from this supplier billing and CRM systems grew by 14.5% - up to $ 2.8 billion Still, Amdocs affairs are not as good as they would have liked. The capitalization of companies are already over two years remained at approximately the same level - around $ 6 billion So on Amdocs affects global stagnation in the telecommunications industry, because most of its customers - operators. Revenues communications barely grow, so now they are not up to new billing systems. Nevertheless, Vice President Charles Born Amdocs is optimism, which he willingly shared with reporters. According to Charles Born, mobile internet still has not gained widespread popularity is largely due to the imperfections of cellular phones on the background of relatively low incidence of smartphones and communicators. Until recently, the market was extremely little mobile devices through which it would be really convenient to deal with web-surfing. In many ways this is the secret of great surprises commercial success Apple iPhone. It turns out that the company Apple pointed to other manufacturers of mobile gadgets, in which parties need to move. There is no doubt that soon we will see many new products, printers, photocopiers and developing ideas realized in the Apple iPhone. From Asian developers in recent months come one after the other messages on the development of communicators who could be called a "clone iPhone". And the next breakthrough in this sector seem to already be expected from Google.

However, in terms of mobile operators remains another problem. Today, users deters huge gap in price between mobile and wired Internet traffic. Recent developments (in particular frequency auction sales in the U.S.) indicate that, perhaps, cellular operators will lower prices by using the business model of television broadcasters. That is, will distribute cheap (or even free) content in exchange for running / listening to advertisements. The difficulty here is that the telecommunications operators themselves do not quite know how to sell advertising. Neither one of them she did not even 1% additional revenue. But this is an excellent professionals from the content and service - at the same Google, for example. But Google does not hurry to help operators - there telecommunications own cherished ambitions. Largely because of such forces hand so much noise Done in the telecommunication community recent statement by Director General of Vodafone Group Aruna Sari-on. Quote: "I really feel that this year mobile advertising finally become a real business for cellular companies." According to the specialists firm ABI Research, over the next six years, cellular companies advertising revenues will grow by more than order-from $ 1.8 billion in 2007 to $ 24 billion in 2013 - m. It turns out that telecommunications operators expect "thaw" to unfreeze their incomes, frozen at the same level in recent years. However, on the other hand, began selling its own advertising and production mediakontenta, operators visiting unfamiliar territory before them, where other rules and other regulatory legislation. Add here numerous difficulties with software for mobile devices (such as the lack of generally accepted standards) - and get a truly frightening cocktail problems.

But another danger, surfing cellular company. Born Charles said: "Mobility - this is not a technology or property of any device. Today it is primarily service." And this service can provide not only cellular operators, but also Internet providers, and suppliers of Internet services and content like Google or Yahoo. And in the near future they may well become even broadcasters, now successfully mastering the Internet. The battle in this field has already begun. In March, U.S. summarizing the tender for the sale of frequencies, which in 2009 - m released by the cessation of analog television broadcasting. The largest portion of the spectrum inherited the largest U.S. mobile operators Verizon and AT&T. But even before the contest company Google "selling" in the governing bodies of a special amendment to the conditions of the tender. It allows access to transfer data at these frequencies is not only mobile operator under the brand-owner, but also any other gadget. That is the American operators, a significant portion of the proceeds of which still accounted for the sale of devices under its own brand, will be required to connect to its network and owners of other phones. In the future, a new rule could spread to computers. And in the end, these days the line between mobile phone and PC is becoming increasingly thin. And about the amendments initiated by Google vice president of Amdocs said: "For subscribers in many other countries, who are accustomed to freely choose their phones, it has little meaning. But for most Americans and Europeans, this can be a real cellular revolution!"

Data transmission and sale of content mobile operators have increasingly prominent share of profits. Born Charles believes, already by 2011 negolosovye services will bring to operators not less than a quarter of income. But operators still need to restructure the structure of its business. The point is that now virtually self sotoviki - they depend only on government structures that provide them access to telecommunications infrastructure and legislation governing their activities. But to earn a sale of digital content, operators will inevitably have to interact with hundreds of intermediaries - from Internet providers and banks to retail networks. Thus, operators, in the words of Born, will eventually complete "digital retail, selling products (content and services), created by third-party firms. And this is a very different business model. Of course, one can not exclude such an option and developments in which telecommunications companies will seek to continue to monitor the entire production chain. That is, will themselves create content, launch new services, etc. Charles Born on this occasion said: "Maybe someone will do well. No user preferences are changing so rapidly, that will easier to buy finished products on the market than to create their". We can not forget and marketing law: new to most having a weakness for so-called "thick" subscribers, such as those that generate the most money operator. But if you take the first option - "outsourcing" - a trend around the creation of large cellular companies huge Cooperations of the hundreds of companies will help manufacturers develop business systems. For example, in February this year, Amdocs has proposed a new platform for operators to work with advertisers, publishers and retail chains. Promoting this platform, Amdocs is no longer a supplier of software, but also acts as a business consultant. Born Charles explains: "We sell own vision changes in the market. Indeed, the faster changing technology, the more difficult telecom companies predict their own development, and another professional opinion is not hurt".

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Progress Mozilla

March 31, celebrated its tenth anniversary organization Mozilla. The wide range of users Mozilla are most commonly known as the developer of the popular browser Firefox, which is now a successful close on the world market Microsoft Internet Explorer. And only a few know that in fact quite Mozilla produces a wide range of different software to work with the Internet.

Initially, perhaps, is to remember history - even more so, that many young users of the global network certainly little knowledge about the dramatic events of the first years of the WWW. Like that Mozilla was "the debris" legendary company Netscape. In the mid-and late nineties last century, Netscape dominated the browser market. But the company began to experience increasing pressure from Internet Explorer. Unlike browser Netscape, which was worth about $ 30 (free version was only to curtail functionality), "Online brodilka" from Microsoft was free and, moreover, comes with Windows. After several years of hard struggle owners and top managers have decided to allocate Netscape browser source code into the hands of volunteer developers, concentrating its attention on the release of corporate products. In early 1998, Netscape opened the source code of its browser, and March 31 of that year, officially began its work organization Mozilla. That she had to deal with the coordination of developing a set of applications Mozilla Application Suite. And it is in this package is based on a source Netscape. In summer 2003, the Telecommunications Corporation America Online (AOL), which shortly before the close to bankruptcy acquired Netscape, has lost interest in the development organization Mozilla. Then the lights came on nonprofit fund Mozilla Foundation. And on August 3, 2005 Mozilla Foundation announced the establishment of its commercial units Mozilla Corporation. Soon, he was handed over all operations related to the promotion of Firefox and email client Thunderbird.

Looking back in the days of the anniversary, Mitchell Baker, president of the board of directors of Mozilla, said that over the years, "the organization was able to do tremendous work. Created by the community of independent developers Firefox package to date is the second most popular browser in the world after Internet Explorer and continues to increase market share. Recently, the Mozilla organization consisting of a new unit Mozilla Messaging, whose staff will further development of email client Thunderbird ". Among the immediate plans of the organization Mozilla - third issue browser version Firefox, which is now at an advanced stage of testing. In addition, Mozilla is developing a version of your browser, designed for use on portable devices. Here, they, however, will have to fight with already gained popularity and a significant market share Opera Mini. But while Firefox 3.0 has only just preparing to surprise the market, Mozilla has already begun work on a new generation of functions for the fourth version of its browser. It is expected that Firefox 4 will be added closer integration with content stored on a hard drive PC user. About Mozilla work of new features for the fourth version of Firefox in an interview with the publication Webware told Chris Bird, vice-president of Mozilla. According to him, now the company is developing two new and innovative concept for the Firefox 4, which enhance the browser. One of the functions of the future of Firefox 4 called Prism. With its help, users can visit the web-sites and gain access to some of their content, even without access to the global network. The ultimate goal of developers - to create technologies to develop web-applications, which can be used not only via the Internet, but also to apply them to be installed on a PC. As pointed out by Bird, the kernel is scheduled to make a browser open to third-party application developers. Another important function, which is being developed for the fourth version of the browser is Weave. It allows you to create and store in the internet browser settings separately for each user, rather than for the entire computer entirely. With its help anybody can quickly establish their personal settings and bookmarks regardless because of what the PC it works. It is expected that this feature will be present and in the final version of Firefox 3, but Firefox 4 will provide access to user profiles and other browsers. Chris Bird said that this is only a small part of those functions of the new generation, which now employs staff Mozilla.

Incidentally, March 20, Mozilla officially announced that the final version of Firefox 3 almost ready for widespread use. After long months of development and testing of the latest beta version of Firefox 3 can already be downloaded from users. Significantly, the first of Mozilla did not recommend a wide range of users to switch to Firefox 2, which was launched in October 2006 - the first on Firefox 3. Several released beta versions of Firefox 3 were professionals and "advanced" users, ready to work with the new browser at your own risk. However, any special prohibitions or restrictions on downloading earlier betas decreed. Mozilla developers are still working on the program and plan to release the final version of Firefox 3 by the end of June this year. Already aware that Firefox 3 uses less RAM than the previous version, and also provides greater security user. The main competitors remain Firefox Internet Explorer from Microsoft, as well as Opera and Safari from Apple. Microsoft Corporation in early March 2008 - has already submitted a first beta of Internet Explorer 8. According to the software giant, unlike his predecessors, Internet Explorer 8 will default to support all modern web-standards. Indeed, a new version of the most common web-browser successfully passes Acid2 Browser Test, developed Web Standards Project. This test tells you whether the program is processing the last HTML and CSS specifications and able to properly display web-pages. It is expected that the final version of Internet Explorer 8 will see the light through 9-10 months after the launch of beta.

Regarding the browser Opera - the product of Norwegian company Opera Software - he, in spite of their low prevalence, enjoys well-deserved love and respect of professionals, many working with the Internet. In turn, the company Apple last year to spoil the mood immediately to all market participants, releasing its Windows-version of its browser Safari. The product, however, turned out to be frankly "raw". But do not forget about Apple miles habit of doing "konfetku" from any of its products. So I am sure: Safari for Windows still recall itself.

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Remote hole in the IT-security

On the topic of information security progovoreno already done. And that the problem worse year after year - too. Every once in informbezopasnosti for companies and government agencies are found all the new gaps. Last year, for example, insiders were major problems and loss of data due to simple negligence. Now there are new problems.

An increasing spread in the world receives remote work. Typically, these officers perform their duties, staying at home and interacting with the business via telephone and through computer networks. For companies implementing schemes work remotely employees who perform some kind of intellectual work extremely profitable. Exempt jobs in offices, reduced turnover, increased productivity. But in terms informbezopasnosti increase in the number of remote workers this most noticeably reduces security. This is especially true of finance, business services and software development. Among the risks associated with the creation of remote jobs - to open suspicious e-mail, vulnerability to spam, intrusion into an unprotected wireless network under the guise of legitimate user or using legitimate connections
user, as well as the use of corporate devices jointly with foreign officials for the employer with all the ensuing consequences, increased risk of theft of computer equipment. But control by the IT-service businesses over the actions of these users, to put it mildly, difficult.

According to experts, the problem of IT-security remote workers is greatest in countries such as Brazil, India and China, Managers 83% of enterprises in China and India pledged to increase spending this year to ensure information security "distantsionschikov." In Brazil, there were 68%. But the problem exists in all countries. Owned annual study on the issue of protection of remote workers recently held corporation Cisco. In the poll Cisco 2000 I participated T-professionals working in various industries and enterprises of all sizes from Australia, Brazil, Britain, Germany, India, Italy, China, France, USA and Japan. The main conclusion of the report Cisco: excellent entrepreneurs see benefits of remote work schemes, but they are forced to bear the financial burden and: required to ensure that remote employees do not jeopardize corporate security. Statistics of the study is this: nearly two thirds (62%) of decision makers in the field of IT, said that already this year are going to increase spending on information security, to reduce the risks associated with employees who work outside the office. More than a third (37%) of those surveyed said that over the budget in 2007 are planning to increase costs by more than 10%.

Another point. According to specialists the company Cisco, to minimize the costs associated with distance work, it is very important to properly instruct staff. John Stewart, chief specialist Cisco to ensure information security, head on this occasion: "Keeping staff and raising their awareness reduce the threat of cyber attacks and related costs painful." That's only relevant instructions in most companies as it was not, or not ... But another problem. Remote Work provides a wide variety of staff attackers. Including, for example, the same insiders. Measures to ensure informbezopasnosti, which may in the office, extremely difficult to staff working from home PCs. IT-departments of enterprises accounted develop new methods of protection, and it is possible to say yet nepahanoe field.

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