Monday, April 14, 2008

Wireless ambitions Google

Until a few years ago, Google has declared intention to "streamline exclusively everything in the world." Now it appears the Internet giant ambitions extend far beyond - and mainly in the telecommunication industry.

March 19 in the United States ended with the historic telecommunications industry for the country auction - a public sale of analog television. These frequencies (700 - megagertsevy band) released after the February 2009, the whole country moves to digital television broadcasting. Frequency liberated, it was decided to sell telecom companies. It was really a piece of piece: on the television signal frequencies can be transmitted over long distances, and consistently adopted in buildings. This means that the organization is ideal for wireless data networks. One more thing: telechastotam were traded at the last opportunity for companies newcomers enter the market of wireless communications. Obviously, the most visible role of "newcomer" Google has spoken. Trades were the Federal Communications Commission (FCC), and organized with Big. But the result is still far exceeded expectations: instead of the planned 10 billion auction yielded more than $19.5 billion Same technology bidding looked quite ingeniously. The frequencies have been divided into separate units, each of which can be used under certain conditions. For telecommunications operators representing most interest frequency block C, which allows networks to deploy a fourth generation in all 50 states of the USA. Here is a real war and razgorelas. Case is very much in the features of the American national cellular market. In the United States, cellular operators sell phones that work only with their networks. Moreover, each company have their limitations on what applications and ring tones you can download to phones connected. But such historical situation is not very liked leadership Google - it severely complicates the advertising business companies in the market of mobile media. More specifically, Google will be difficult to promote their applications and ad units for mobile phones and smartphones Americans. In general, Google found that the market is now time to make a revolution. And auction on telechastotam may well play a role shots "Aurora". Google has offered to bind a future owner FCC unit C fulfil four conditions, the conditions were very unusual for the United States telecommunications business:
-- "open applications": to give consumers the opportunity to download any application, any content and use the services of any of any operators and content providers;
-- "open" device: allow consumers to choose, to a wireless network they want to connect their phones and communicators, purchased from independent vendors;
-- "open services": in selling the right to use the frequency holder of a licence for block C should not discriminate against other companies, observing the above rules;
-- "open network":-subarendatory providers must have the technical possibility of data transmission over a wireless network licensee at the frequency block C.

These conditions were adopted - too much influence Google. American officials accepted the conditions, saying that if the C block of frequencies will be sold for more than $4.6 billion, then consumers will be able to connect to the network so as demanded Google. When, in 2009, television frequencies will be applied to low-cost wireless data transmission monopoly, the cellular operators will be fundamentally undermined. I note, incidentally, that bidding on the frequency analog television lasted for a long time - they began in late January. They were anonymously, and are attended by over 200 companies. The rules do not look very usual way: auction was to end only in the event that no party has failed to increase once again bid. However, at the outset of the frequency proposed $18 billion, followed by bidding for nearly two months were very weak. As anticipated, in the limelight was a block of frequencies C - for him a few days of the auction were invited to more than $4.6 billion After a month and a half, 20 March, it became known that the main buyers at the auction were the IT giants AT & T and Verizon Wireless. In total, these two companies have spent on the acquisition of frequencies $16 billion from $19.5 billion collected And these spending were made largely in order to prevent the occurrence of new players into the market - very possible competitors. And Google? A Google finally turns in any alignment win. AT & T and Verizon Wireless subscribers American release of "bondage" of cellular operators, but the content and services to users of mobile devices will still deliver Google. U telecommunications giants simply do not have the capacity to compete with the Internet Corporation for the field. So, will cooperate. And where content and services - and they advertise. Google was that so wishes.

And now about the development history of television frequencies. March 24, was released information that Google plans in the near future to create a new generation of wireless devices to access the Internet. And these gadgets connect to the network will be carried out precisely at T V-band, which has just ended auction. The first such device available by the end of 2009. A new type of connection, Google calls the "Wi-Fi 2.0", or "Wi-Fi on steroids." Relevant documents the company has already sent a communication to the Federal dollars. As told journalists Rick Witt, the consultant Google liaison in Washington, this class of devices will be able to offer data transmission speeds of up to several gigabits per second. This is much more than modern wireless networks, with much lower cost. Users of such devices will be able to watch television programs and movies online, which is not possible in modern networks because of their limited capacity. It is anticipated that mobile phones and Internet devices (Mobile Internet Device - MID), using this type of connection, will be based on the platform of Google Android. Accordingly, Google will be able to earn their advertisements placed in the web-surfing these devices. However, this type of connection is of concern among television producers and wireless microphones, which believe that it will be able to cause interference. There is currently no FCC investigates the matter waves crossing and prepares a formal ruling on the matter. In turn, Google is offering to use wireless microphones, and the astronomical medical equipment, office communications frequencies another group, which will not be used Wi-Fi technology 2.0. Still, Google has direct competitors in the market enough. In particular, plans to use attrition own television frequencies are building Microsoft, HP, Dell and the North American branch of Philips. Less than two weeks ago on the use of television band said Bill Gates.

A Comcast Corporation and Time Warner Cable are discussing funding for the joint venture, organized and Crearwire Spring Nextel. This initiative will create a broader network built on the basis of high-speed wireless data transmission technology WiMax. According to the plan, Comcast, the largest cable communications operator in the United States, invest in the joint venture $1 billion, while Time Warner - $500 million Another operator - Bright House Networks - invest 100 to 200 million dollars. Representatives of Sprint and Comcast has refused to make any comment in this regard. But knowing that Sprint is already testing services based on the WiMax connection, in some regions, and Clearwire in the United States has its own network, built on the technology. According to the Wall Street Journal publication, Google can also take part in financing the project, while the parties have not agreed on the final terms of the agreement, and the entire transaction could still not take place.

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IT SECTOR: passion for top managers

Trades on the high-tech NASDAQ stock exchange impose observers (including your humble servant) in a state of deep confusion. One day literally all indexes rise, the next - are falling. Rubbish determine the trend can not. However, in the last week of March mainly news IT industry has been reshuffling personnel.

Shortly company Intel could leave immediately, four top manager. Reports from various sources, in particular, stated that the reduction and the reshuffling in management positions in the company come from the ongoing massive restructuring. Presumably, the company will take Shirley Turner, director of marketing for Intel in North America, Nick Davidson, director of North American sales department, Head of marketing programs and initiatives, Mike Steward, as well as another has not yet been named manager. However, an official statement from Intel on the subject has not yet been followed. The company only say that more than a year has been undergoing reforms affecting staff structure and aimed primarily at reducing costs. Representatives of the company confirmed that major changes are taking place in offices associated with a development and marketing, but continues to emphasize that the information on personnel reshuffling remains closed.

Incidentally, March 31, resigned on their own head of marketing and corporate vice-president of Sony Ericsson Di Dutta. He worked at the company since 2002, and as head of marketing department - in 2003. It is under his leadership, Sony Ericsson brand rose to the second place in the Brand Purchase Consideration. Dick Komiyama, president of Sony Ericsson, the so-care colleagues commented: "Di has done much to increase the brand Sony Ericsson. We wish him the very best in the future. " It is not reported who will take the helm of the marketing department. Dismissals will also Dell - will be laid off workers within the closure of production assembly of PCs in the city of Austin Texas. Under the reduction will fall from 800 to 900 people. The plant Topfer Manufacturing Centre will cease to exist on January 1, 2009 and гендиректор company founder Michael Dell said that it would allow Dell to save $ 3 billion In general, long-term strategy for the company includes a reduction of staff by 10%: total dismiss about 8800 people. In recent months, Dell has cut 3200 employees. The Corporation also intends to sell its financial services unit, as its partner - CIT - is experiencing difficulties because of the mortgage crisis in the United States. A Motorola intends to cease production of mobile phones in Singapore. As a result, 700 employees lose their jobs Singapore refinery company. It is in Singapore will continue its work head office in the Asia-Pacific region, in the walls of which also located Motorola and Research Unit podrazdalenie software development. Closing the Singapore plant will be a milestone in the implementation of the global programme Motorola to reduce costs, which the company expects to save up to $ 500 million Following IV quarter of last year, mobile sales declined by 38%, while total company revenues declined by 84%. The proportion of Motorola in the cellular market has fallen lower than in 2005.

But back to Intel. The company Gartner predicts that the market for personal computers by the end of 2008 is projected to grow by 11%. This year will be 293 million PCs sold, most of the - in emerging markets. However, in the case of an unfavourable economic environment, market growth could slow. Gartner analyst George Schieffer said: "In general, the PC market is in good shape. In the IV quarter of 2007, developing countries had been sold 60% of the total number of computers, and the trend will continue in 2008 - m. However, the slowing economy and a drop in consumer demand in the United States could affect the supply of PCs, through its impact on consumers' incomes and profits of legal persons ". Given that Intel processors are on most PC sold, Gartner forecast both benign and worrisome for the microprocessor corporation. Meanwhile, the Intel and Europe's largest microchips Swiss company ST Microelectronics create a joint company to produce flash memory. The company, which has already been dubbed Numonyx, will have a market value of $ 2.38 billion and will become the world's largest producer of flash memory and a supplier of NOR flash memory market for mobile phones. Executive Director Brian will Numonyx Garrison, a former head of unit for the production of Intel flash memory. Intel infusion of a new company, including production capacity and capital would amount to 45.1% of the total value of the enterprise, will be 48.6% owned by ST Microelectronics, and 6.3% - the financial group Francisco Partners. In addition, Intel has already invested in the company, and spends a "third-party" sources of financing for about $ 300 million 2500 employees will move to Intel Numonyx.

Taiwanese company Hon Hai Precision Industry Co. Known for its Foxconn brand, has entered into a contract with Apple to manufacture new model Communicator Apple iPhone. Taiwan companies managed to become the exclusive manufacturer of a new device, which is expected to be released in the middle of this year and will be able to work in 3G networks. Representatives Hon Hai confirmed that negotiations with Apple to produce the new, more functional versions iPhone. Apple and Hon Hai old partners: the power of plants Asian companies produced several models iPod players and other Apple products. Microsoft and Yahoo continue to exchange kicks, it is true, has been diminished. Citigroup analyst Mark Mahaney suggested that the fair price is Yahoo shares for $ 34 a security. In the financial group felt that Microsoft will eventually increase the amount proposed for the corporation as well as the acquisition of search engine for Microsoft strategically very important. This will allow the software giant to significantly increase its share of the search advertising market, which currently leads Google. But now Yahoo is trying to agree on a merger with AOL - a subsidiary of Time Warner corporate structure. The merger will significantly increase the value of the company and the long delay absorption, which is prepared by Microsoft.

At the semiconductor market has lull, with the exception of VIA success. The company connects great expectations with its energy-efficient 64 - bit superskalyarnymi Isaiah Processor architecture. C modern desktop CPU Intel and AMD in productivity such products are unlikely to vastly although VIA and declares "sufficient power for software decoding video discs from Blu-ray", but for the ruler Intel Atom could constitute serious competition. Isaiah claimed maximum power consumption of no more than 3.5 W, while Atom consumes in the region of 0,6-2,5 Vt. Test rivals have not been published, but it can be assumed that superskalyarny Isaiah, who serves three-compatible x86 instructions in a single clock cycle should be faster Atom. Now head of Centaur Technology, a subsidiary of VIA, which developed and Isaiah, said that such processors are now available partners for testing. Issue products to the consumer market is expected in May-June this year. Such processors will be used primarily in compact and affordable portable devices. VIA representative also said that the company plans to produce models based on the dual-core architecture Isaiah, but the timing of their appearance on the market is not yet known.

Now let's talk about the Asian giant. A Chinese affairs are not so brilliantly, as sometimes it seems. Chinese manufacturers of mobile phones are approaching a crisis - at the home market, they can not compete Nokia, Samsung and other brands. According to the report Nikkei Electonics Asia, in the IV quarter of 2007, the profit of Chinese producers has declined steadily. As stated in the study, many Chinese manufacturers of mobile phones have been forced to merge with larger competitors or close the proceedings, which can not responsive to the preferences of local mobile network users. Relatively small producers can not make up for that supply products to the markets of other developing countries, as do ZTE, Amoi, Huawei, Inventec and some others. In pursuit of the company to lower costs are starting to use standardized platform for the local production company Spreadtrum and Taiwan Mediatek. The company Videocon, the largest Indian manufacturer of electronics, is interested in buying a Motorola mobile units. It said the chairman of the board of directors Videocom Venugopal Dhoot. According to him, negotiations are at an early stage, the value of the deal has not yet been identified, even provisionally. Note that, in the assessment of Merrill Lynch, Motorola mobile unit can be sold for $ 3.8 billion This is about 5 times more than the Videocon offered for Daewoo Electronics last year. Meanwhile, the Indian tax authorities accused Microsoft of tax evasion. The court ordered the corporation to pay the Treasury $ 175 million fine, half of which is the amount of profit tax not paid for the territory of India received at the author's remuneration. The Court's decision is based on the user agreement, which is attached to Microsoft products. According to the tax authorities, a local company owned by Microsoft GraceMac - Distributor software giant - not paying taxes since 1999. In accordance with accounting records, the company has not arrived. But net profit GraceMac, according to the tax ranges from 35% to 73% of the proceeds from sales of Microsoft licenses in the country. Had the money through another subsidiary, Microsoft, located in Singapore. Microsoft representatives emphasize that all proceeds from sales of software on the territory of India, is sent to Microsoft Regional Sales Company in the USA, which sells software to regional distributors. The company pays taxes in the United States and, in accordance with an agreement between the countries exempt from income tax in India.

The market electronic entertainment, as usual, lived their lives. Former vice-president of entertainment and devices unit Microsoft Sandy Duncan believes that the business model based on game console release, it is very dangerous. He said that the cost of developing new consoles astronomical, but there is no special technical differences between Xbox 360 and in any player recording on the basis of the hard disk. After 5-10 years of television stations any type of cease to exist, as their work will be excellent deal virtualizirovannye Web services. Prior to his dismissal from Microsoft in 2003, Duncan was responsible for the sale and promotion of Xbox consoles in European countries. Now he is back in the gaming industry, becoming general manager of a gaming site YoYo Games. The British Government, through the European Commission initiated an investigation Canadian trade practices. Officials suspect that the state aid to producers in Canada offering computer games, does not meet the WTO rules. This is the tax deduction that companies in different areas of Canada. For example, in the province of Manitoba companies can write off 45% of the cost of labour. In Quebec, the same figure was 37.5% in Ontario - 30% for small businesses and 20% - for companies with revenues of more than $ 20 million a year. In British Columbia - Canada's westernmost province - the tax deduction for labor is not available, but private investors have 30 - percentage deduction in the amount of up to $ 60 thousand a year. European companies moved to Canada, has already invested in the country's economy millions of dollars and hired thousands of qualified Canadian experts. In particular, the French UbiSoft opened its studio in Montreal - the largest in the city.

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